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MR. ZULKIFLY MD SAID DIRECTOR GENERAL
ISLAMIC TOURISM CENTRE MINISTRY OF TOURISM AND CULTURE, MALAYSIA
No part of this presentation may be reproduced, stored in a retrieval
system or transmitted in any form by any means, electronic or
mechanical, including photocopying, recording or otherwise, without
written permission of Islamic Tourism Centre.
16 NOVEMBER 2015 BRUNEI DARUSSALAM
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DEFINITION OF ISLAMIC TOURISM
Islamic tourism is defined as
“Any activity, event and experience
undertaken in a state of travel
that is in accordance to Islam”
_
Islamic Tourism Centre, 2011
Good intention
(niat)
What to see, do
Where to eat, pray
Appreciation for greatness
of God
Strengthen faith and teachings
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KEY INDICATORS 2014
TOURIST ARRIVALS 27.4 MILLION
TOURIST RECEIPTS RM 72.0 BILLION (Est USD 17.4B)
AVERAGE PER CAPITA EXPENDITURE RM2,624.10 (Est USD 635)
AVERAGE LENGTH OF STAY 6.6 NIGHTS
TOP 10 TOURIST ARRIVALS IN 2014
1. SINGAPORE 6. INDIA
2. INDONESIA 7. PHILIPPINES
3. CHINA 8. AUSTRALIA
4. THAILAND 9. JAPAN
5. BRUNEI 10. UNITED KINGDOM
OVERVIEW OF TOURISM
INDUSTRY IN MALAYSIA
Source : Tourism Malaysia
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M U S L I M
F I E N D L Y
M A L A Y S I A
CONTENT
M U S L I M
F I E N D L Y
M A L A Y S I A
> OVERVIEW
> MUSLIM FRIENDLY MALAYSIA
> POLICY AND STRATEGY
> CATERING THE MUSLIM MARKET
> ISLAMIC TOURISM BLUEPRINT
> CHALLENGES GOING FORWARD
ESTIMATED MUSLIM
TOURIST ARRIVALS
TO MALAYSIA REGION 2014
ASEAN 4,682,637
EAST ASIA 30,640
SOUTH ASIA 403,542
WEST ASIA 313,914
EUROPE 68,026
OTHERS 40,198
TOTAL 5,538,958
Source : Tourism Malaysia
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TOP 5 TOURIST ARRIVALS FROM OIC COUNTRIES IN 2014
Pakistan
97,144
Indonesia
2,827,533
Bangladesh
204,418
Brunei
1,213,110
Saudi Arabia
113,921
Source : Tourism Malaysia
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Iran
RM5,881 (Estimate:USD1,422)
Saudi Arabia
RM9,459 (Estimate:USD2,287)
Oman
RM7,938 (Estimate:USD1,919)
Kuwait
RM8,494 (Estimate:USD2,053)
UAE
RM 7,389 (Estimate:USD1,786)
TOP 5 TRAVEL SPENDERS IN MALAYSIA IN 2014 (per capita)
Source : Tourism Malaysia
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Total flight
frequency
2,762 weekly
As of 30 September 2015
Source: Tourism Malaysia & Malaysia Airports Berhad
Flight frequency
from OIC countries
810 weekly
OIC
Connectivity with
Muslim Countries
Avg. occupancy of seats
156,823 weekly
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+ Malaysian government have promoted tourism to
the Middle East long before the September 11 crisis.
+ Tourism Malaysia overseas offices in OIC countries
include Almaty, Brunei, Dhaka, Dubai, Istanbul,
Jakarta, Jeddah, Medan and Tehran
+ Activities:
* Arabian Travel Market (Since 1993)
* Middle East sales mission
* TVC / Outdoor advertisements
* Fam trips (Media/Corporate/Agents)
* Online Campaigns
* Joint Campaigns with Airlines
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Promotions / Marketing
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PRINT ADS PRINT ADS Print advertising
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Outdoor advertising
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Online and social media
www.motac.gov.my
www.tourism.gov.my
www.itc.gov.my
RAMADAN
!!
IN MALAYSIA1436H / 2015
RAMADAN RAMADAN LOCAL IMSYAK
BAZAARS BUFFET FESTIVALS IFTAR
© Islamic Tourism Centre. All Rights Reserved. No part of this publication may be r eproduced, stored in a retrieval system or transmitted in any form by any means, electr onic or mechanical, including photocopying, r ecording or otherwise, without written permission of the publisher .!
YOUR ULTIM ATE GUIDE
TO THE BEST RAM ADAN
EXPERIEN CE IN M ALAYSIA
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HALAL APP
+ Halal restaurants
and products in Malaysia
Developed by: HDC
MOSQUE TOURS ACHEEN
ST MALAY MOSQUE
+ Acheen Street Mosque
tourism in Penang
Developed by: Penang Islamic Foundation
SOLAT MALAYSIA 2015
+ Accurate solat time in
Malaysia
Developed by: M-Village (MSC)
Halal Tourism Smart Phone Apps
MALAYSIA TRIP PLANNER
+ Official travel app from
Tourism Malaysia
Developed by: Tourism Malaysia
PENANG HISTORICAL
MOSQUES APP
+ Guides to 40 mosques
in Penang
Developed by : INSPIRE and Think City
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Prayer Facilities Easily Accessible
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+ Airports
+ Highway Rest Service Areas
+ Shopping Malls
+ Theme Parks
+ Government Offices
+ Golf Resorts & Clubs
+ Stadiums
+ Convention Centres
+ Hospitals
+ Restaurants
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Muslim Friendly Hotels
+ At least one Halal certified kitchen in hotel
+ Qiblat Direction on room ceiling
+ Prayer mats / rugs / Holy Quran
+ Prayer time schedule
+ Segregated swimming pool / gym
+ Halal Executive
+ Ramadan Buffets / Iftar
+ Sahoor (pre-dawn) menu
+ Shuttle to Mosque for Terawikh prayers
+ Guest Imams for surmons / prayers (De Palma hotel)
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The Halal Factor
+ Global Halal Market earns USD2.3 Trilion Annually*
+ Vibrant and government regulated Halal industry in
Malaysia
+ Pioneer of Halal standards and certification
+ Halal Certification provides assurance as it fulfils the
Syariah law, which is a must for Muslims.
+ Malaysia Halal Logo is recognized and well-
accepted worldwide
+ Recognition program for world Halal certification
bodies (CB) led by the Halal Hub Division, JAKIM
+ As of 31 August 2015, 57 Halal CBs have been
recognised by JAKIM 15 * Source: Halal Market – Branding Malaysia as Global Halal Hub 2012, Malaysia External Trade Development Corporation (Matrade)
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A Halal Culinary Haven
+ Top International Fast Food Chains
Certified Halal
+ Delicious Local Cuisines by Muslims
+ ASEAN Food Heritage Trail
+ Fabulous Food 1Malaysia
+ Street Food and Restaurant Carnival
+ World Curry Festival, Penang
oraganised inconjunction with the Penang
International Halal Expo & Confrence
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Iconic Mosques Rich in History and Majestic Architecture
+ Over 6,000 mosques around the country
+ National Fatwa Council issued a fatwa in 2010
allowing mosque tourism
+ JAKIM has produced guidelines for mosque
tourism in Malaysia
+ Tourist facilities at mosque:
tourist robe, guided tour, souvenir shops
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x
+ Islamic festivals in Malaysia are colourful, spirited
and peaceful in nature, wrapped in the nation’s rich
and diverse cultural heritage
+ Malaysia is also home to many international Islamic
events including Business forums, Quran competitions
and Halal exhibitions
* Awal Muharram (New Year), Maulidur Rasul (Prophet’s Birthday),
Ramadan (Fasting Month), Eid-ul Fitr, Eid-ul Adha
* International Quran Recital (Since 1958)
* World Halal Summit
* Malaysia International Halal Showcase (MIHAS)
* Selangor Islamic Festival
* IFTAR@KL 2015 – Ramadhan Festival
* ILM Arts Festival
* Putrajaya International Islamic Arts & Culture Festival
* World Islamic Economic Forum 18
Islamic Festivals And Events in Malaysia
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Islamic Tourism Attractions
+ Islamic Arts Museum Malaysia
Ranked No. 1 museum in Malaysia and
No. 10 Museum in Asia by TripAdvisor (2014)
+ Other attractions:
* Islamic Civilisation Park, Kuala Terengganu
* Morrocan Pavillion, Putrajaya
* Restu Foundation Arts and Garden Complex,
Shah Alam, Selangor
* Halal Support Centre, Kuala Lumpur
* Al-Khawarizmi Astronomy Complex, Melaka
* Inscription Stone, Kuala Terengganu
* Malaysian Homestay 19
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Medical Tourism in Malaysia
+ Malaysia Health Travel Council formed in 2009
+ Halal certified kitchen in hospital food main kitchen
+ Gender preferred physician
+ Halal based medication
+ Arab-speaking guest relation
+ Russian-speaking doctors
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Education Tourism in Malaysia
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+ Developed by Ministry of Education
+ Malaysia’s political stability, peace,
technological progress and research as
well as the low exchange makes it
conducive for education tourism
+ 20 public universities and 65 private
Universities
+ Overseas Muslim students in universities
studying in Malaysia, majority from OIC
countries
+ Attractive courses including Islamic Banking &
Finance, Islamic Revealed Knowledge &
Human Sciences and Halal Management
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Muslim Friendly Hospitality Services Standards (MS: 2610:2015)
+ Developed by the Department of Standards, in
collaboration with tourism stakeholders of Malaysia,
including Islamic Tourism Centre (Ministry of Tourism &
Culture)
+ Completed and published in February 2015
+ Focuses on 3 areas:
MFHS : Dalil Siyahi (Tourist Guide)
MFHS : Dhiyafah (Accommodation)
MFHS : Safar & Siyahah (Travel & Tour)
+ Voluntary adoption by industry players
+ Available for purchase at
http://www.msonline.gov.my for RM20.00 only
Shipment information and other terms & conditions as per the website.
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No. 1 holiday destination for Muslim travellers from 2011-2014
* Crescentrating
No. 1 holiday destination in 2015 Global Muslim Travellers Index
* Crescentrating and MasterCard
Leading country with the most developed ecosystem for Islamic tourism
* Thomson Reuters’ State of The Global Islamic Economy
Report for 2015/2016
* Second best shopping destination for Muslims
Cresentrating and MasterCard's 2015 Muslim Travel Shopping Index
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RECENT ACCOLADES FOR MALAYSIA
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INITIATIVES BY
NON-MUSLIM COUNTRIES
KOREA
JAPAN
AUSTRALIA
NEW
ZEALAND
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www.itc.gov.my
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Islamic Tourism Centre ITC_MY ITC_MY
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THANK YOU TERIMA KASIH