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PREDAVAČ:Silvija GercNovi list
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U MORU SLIČNIH....
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...RAZLIKU ČINI MARKA
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KRIZA.
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NOVINSKA INDUSTRIJA
GLOBALNO
JE JOŠ UVIJEK
JAKA!
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INTERNET I TEHNOLOGIJA
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THE SUN – iPHONE PARODIJA
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VI!
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PROMJENA KONKURENCIJE
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BESPLATNE NOVINE
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KAKO SE BORITI?
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DAJE JASAN IDENTITET NOVINI
POTIČE POVJERENJE ČITATELJA
SLUŽI KAO ORIJENTIR KUPCIMA I OGLAŠIVAČIMA
OBEĆAJE VISOKU KVALITETU (ILI KVALITETU KOJU ČITATELJI ŽELE)
MOŽE GRADITI
DRUŠTVENI IMIDŽ
PREDNOSTI IZGRAĐENE MARKE DNEVNIH NOVINA
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ANALIZIRAJ
SITUACIJU!
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SAZNAJ GDJE ŽELIŠ STIĆI!
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24 SATA“CIJELA ISTINA – POLA CIJENE”
SENZACIONALIZAM
NEUSKLAĐENOST SADRŽAJA I ŽELJENOG IDENTITETA
PAD PRODAJE
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24 SATA“TO JE TO ŠTO ME ZANIMA”
TEME: CRNA KRONIKA, TRAČEVI, BIZARNOS
TI
PRIVLAČENJE I ZADRŽAVANJE NOVIH ČITATELJA
PREUSMJERENJE S VIJESTI NA ZANIMLJIVOSTI
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USKLADI SADRŽAJ!
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SPORTPLUS – PROMOTIVNE AKCIJE
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PREPOZNAJ
CILJNU PUBLIKU!
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ODREDI
KOMUNIKACIJSKE CILJEVE!
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KAMPANJA – THE DAILY TELEGRAPH
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KAMPANJA - WELT KOMPAKT
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ULJEPŠAJ SE!
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NAJPOZNATIJI LOGOTIPI
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ALL THE NEWS THAT’S FIT TO PRINT
NAJPOZNATIJI SLOGANI
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ŽELIM ZNATI, VOLIM ČITATI.
NAŠ LIST.
TO JE TO ŠTO ME ZANIMA
JEDNOSTAVNO BOLJI.
SLOGANI - HRVATSKA
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SMISLI KREATIVNU PORUKU!
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KAMPANJA – THE GAZZETTE
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KAMPANJA - MILENIO
KOMPLICIRAN SVIJET TRAŽI JEDNOSTAVNA OBJAŠNJENJA
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KAMPANJA - MILENIO
KOMPLICIRAN SVIJET TRAŽI JEDNOSTAVNA OBJAŠNJENJA
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KAMPANJA - BILD
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ANALIZIRAJ SITUACIJU DEFINIRAJ IDENTITET USKLADI SADRŽAJ
ODREDI CILJNU PUBLIKU ODREDI BUDŽET ODREDI KOM. CILJEVE
SMISLI KREATIVNU PORUKU ISPLANIRAJ MEDIA MIXKONTROLIRAJULJEPŠAJ SE
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BRANDING JENEIZOSTAVAN DIO BUDUĆNOSTI NOVINA
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KRAJ?