The delights*of driving your members online

*and perils

The delights*of driving your members online

Case study:

The Society and College of Radiographers*

*SoR

Xxxx

19991999

2004

2007

2012

“use digital media as much as possible”

Since early 2000s, SoR UK Council policy:

• Document library

• CPD Now and e-learning

• Membership magazines

• E-zines

• Comments and suggestions

• Forms

• Search

• Classified Advertising

Digital and self-service:

document library

readers’ tools

multiple formats

native digital navigation

guided journeys ...

... through complex content ...

... to reach appropriate membership content.

CPD Now

Online learning

Evidencing online

All training led online

Digital enables joint projects (eg with UK Dept

of Health)

Membership magazines

Native web apps

• Comments and suggestions

• Forms

• Search

• Classified Advertising

• Communities

• Sean KellyMember and PR Manager, Society & College of Radiographers

• Dominic DeesonDeeson Member Communications

http://deeson-mc.co.uk