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Reverse Engineering Audiences with Search Intent Signals
Scott Spaulding Senior Director, Central and Eastern Region
@Quantcast
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MEASURE About Quantcast
ADVERTISE
We help you advertise to your ideal target
audience with customized solutions
for every partner.
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Driving BRAND RESPONSE
with BIG DATA
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SEARCH: Powerful intent signal…yet underutilized for brand building
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✔ ✔ ✔ ✔ ✔
Reverse engineer your audience from search intent data
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Build awareness & interest with key growth audiences
DISCOVER NEW, UNEXPECTED AUDIENCES
6
vs.
Skews Female
Primarily ages 25-44
Income < $0-50k
Skews Male
Primarily ages 55+
Income $50-150k
Has kids No kids
PRESCRIBED AUDIENCE
HEALTHCARE SEARCHERS
OPTIMIZE BRAND RESPONSE WITH RICHER AUDIENCE MODELING
Using key insights from converting audiences
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Drive brand response with intent
data
Reverse engineer
audiences
Guide upper funnel
objectives with lower funnel
search insights
Big data allows marketers to…
7 © 2015 Quantcast Confidential
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Thank You!