1 1 1
Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | [email protected]
Monthly Performance Pack
January to April 2012
2 2 2
• BBC iPlayer has seen a very strong and stable performance throughout the beginning of 2012. Total requests between January and April have averaged around 190 million per month - with over 140 million for TV and around 46 million for Radio programmes - up +24% on the same period last year
• Mobile and tablet devices delivered a significant increase in requests – up +94% on April 2011 – with 15% of total programme requests coming from mobiles and tablets in April 2012.
• Apple announced the BBC iPlayer app for iPads is the top free app of all time in the UK.
• Internet connected devices such as Smart TVs, games consoles and blu-ray players continue to grow and delivered 11% of all requests in April 2012 – up +57% on April 2011.
• The Voice and The Apprentice have delivered the highest request numbers for TV programmes across recent months. Other popular programmes include BBC Three’s Russell Howard’s Good News, Britain Unzipped and BBC Four’s The Bridge.
• BBC Radio 1 continued to perform well as did BBC Radio 4’s The Now Show. Demand for football coverage from the Premier League and FA Cup also remained popular on BBC Radio 5 Live.
Summary headlines – January-April 2012
Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly
under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
3 3 3
Page Content
4-7 Monthly BBC iPlayer requests by media type and device type
8 Notes about the data in this report
9 Monthly total requests
10 Average daily requests per month
11 Average daily users per month
12 Weekly requests – latest 6 months
13 Weekly users – latest 6 months
14-17 Top TV programmes, January to April 2012
18-21 Top radio programmes, January to April 2012
22 TV and radio requests - live vs catch-up
23 Use of BBC iPlayer for TV by time of day
24 Use of BBC iPlayer for radio by time of day
26 Profile of BBC iPlayer users
27 Glossary
Index
4 4 4
Millions o
f re
quests
16 18 27
24 25
25
26
25 26
26 29
28 32
30 33
30 33
31
27 28
28 31
32
32 35
32 38
33 37
36 37 40
40 44 46
44 46
46 48
453
1 36 3
7
37 39
37 45
43 45 53 6
0 65 6
8
69 67
73 77
70
68 70
66
84 86 90 1
01
94 9
6
85 9
7
96
93 91
90
109
115
120
122
123
120
118
15 1
4 15
15 16
15
17
16 16 1
8 19 2
1 20
18 17 20 2
0
17
19 21
20
24 23 24
25
23
25
23
25
25
24 24
23
25 2
4 23 24 23
21
22
62 6
9 78
76 81
76 8
7
85 87 9
7 107 114
120
116
118
123
130
117
114
119
114
139
141
145 1
62
148 160
141 1
59
157
153
155
153
178 185
187
191
192
190
185
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Virgin Media Cable BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
BBC iPlayer has been averaging around 190 million requests for TV & radio programmes in recent months; April 2012 saw a slight dip compared with March, to 185m, affected by Easter holidays and the shorter month.
Total monthly BBC iPlayer requests across all platforms Includes Virgin Media Cable
Please refer to slide 6 for guide notes.
5 5 5
8 8 8 9 9 12 13 12 20 17 15
95108 104 99 100 99
116120 116 118
113 112106
9
9 910 9 8
98 9 9 9 10
11
4
55 7
8 8 89
23
25 25 24 24 23
2524 23
24 23 2122
6 6
78 9
8
8 10
13121211
3 3 3 4 4 5 6 7 10
8 99
141
159 157 153 155 153
178185 187
191185190192
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Unknown
Virgin Cable
IPTV devices
Games consoles
Computers
Tablets
Mobile devices
TOTAL
% of requests Number of requests (millions)
Notes:
IPTV devices include internet-connected set-top-boxes, DVD players and integrated TV sets, including BT Vision and Virgin Tivo; unknown devices are requests from unidentifiable devices – most of which are due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Virgin cable is the legacy system only.
The increase in mobile requests between January 2012 and February 2012 was due to a measurement problem fix.
5% 5% 5% 6% 6% 6% 6% 7% 6%10% 8%
67% 68% 66% 65% 65% 65% 65% 65% 62% 62%59% 59% 57%
6% 6% 6% 6% 6% 5% 5% 5% 5% 5% 4% 5%6%
2% 2% 3% 3% 4% 4% 4% 4% 5%
16% 16% 16% 15% 15% 15% 14% 13% 12% 12% 12% 11% 12%
4% 4% 4% 4% 4% 5% 4% 5% 5%
9%6%
7%6%6%6%5%4%3%3%3%2%2%2%2%
4%
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Requests for programmes by device type Includes Virgin Media Cable
Over recent months, BBC iPlayer has seen particularly significant growth in requests from tablets and internet-connected TVs. Requests from computers now make up less than 60% of total requests.
6 6 6
6 7 7 7 7 9 10 9 15 13 13
6777 74 70 68 67
82 86 84 8580 78 74
8
9 99 9 8
98 9 9 9
1011
1
1 23 3 4
45
7 8 8 8 9
23
25 25 24 24 23
2524
23 24 23 21 22
87
966443332
1011 11 12
108
122 120 117 115 113
134139
143 145 146141 140
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Unknown
Virgin cable
IPTV
Games consoles
Computers
Tablets
Mobile devices
TOTAL
% of requests Number of requests (millions)
6% 5% 6% 6% 6% 6% 7% 7% 6%10% 9%
62% 63% 62% 60% 60% 59% 61% 62% 59% 58%55% 55% 52%
8% 7% 8% 8% 7% 7%6% 6% 6% 6% 6% 7% 8%
3% 3%3% 4% 5% 5% 5% 6% 6%
21% 20% 21% 20% 21% 21% 19% 17% 16% 16% 16% 15% 16%
9%6%
8%8%7%7%6%4%4%4%3%3%3%3%2%
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Requests for programmes across BBC iPlayer by device type – TV only and including Virgin Media Cable
BBC iPlayer has seen 140 million requests for TV-only content per month, or more, throughout 2012. Like cross-media stats, the most significant growth has been in mobile devices, tablets and internet-connected TVs.
Notes:
IPTV devices include internet-connected set-top-boxes, DVD players and integrated TV sets, including BT Vision and Virgin Tivo; unknown devices are requests from unidentifiable devices – most of which are due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Virgin cable is the legacy system only.
The increase in mobile requests between January 2012 and February 2012 was due to a measurement problem fix.
7 7 7
% of requests Number of requests (millions)
5% 5% 5% 5% 5% 5% 6% 7% 7% 10%5%
85% 84% 82% 79% 80% 79% 77% 76% 71% 73% 71% 71%72%
8% 8% 10% 12% 12% 12% 13% 13% 15% 17% 17% 18% 20%
4% 9%1% 1% 1% 1% 1% 2% 2%
2% 2%2%
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Requests for programmes across BBC iPlayer by device type – radio only and including Virgin Media Cable
BBC iPlayer has been receiving over 40 million requests for radio content since Autumn 2011, growing on all devices. Unfortunately many requests are now from internet services such as the TuneIn app, which currently does not report on device type (we are working to rectify this).
2 2 2 2 2 3 3 3 4 4 21 1 1 1
1 11
2831 30 29
32 3134 35
3134 33 34
32
3
34 4
5 5
66
7
8 89
9
22
33
37 36 37
40 40
4446
4446 46
48
45
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Unknown
IPTV
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Notes:
IPTV devices include internet-connected set-top-boxes, DVD players and integrated TV sets, including BT Vision and Virgin Tivo; unknown devices are requests from unidentifiable devices – most of which are due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. Virgin cable is the legacy system only.
The drop in radio requests from mobiles in April is due to a temporary measurement problem with live stream requests
We are investigating the drop in radio requests from mobiles in April – this may be due to a measurement problem
8 8 8
• Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computers / mobile devices / games consoles, IPTVs, etc.
These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.
• Across 24 October to 27 November 2011, BBC iPlayer stats measurement was inadvertently affected during work undertaken to improve the BBC iPlayer PC service performance. Daily, weekly and monthly totals and averages have been corrected here.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months.
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology.
• Please quote the source of these figures as “BBC iStats”.
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions.
• All data is for the UK only and excludes listening outside the UK.
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself.
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station.
Notes for figures in this report
9 9
Please refer to slide 8 for guide notes.
9
31 36
37
37
39
37 45
43
44 53 60 65 68
69
67 73 77
70
68
70
66
84
86 90 101
94
96
85 9
7
96
93
91
90
109
115
120
122
123
120
118
16 1
8 27
24 25
25
26
25 26
26
29 2
8 32
30
34 30 3
3
31
27 28
29
31 32 32
35
32 3
8
33
37
36
37
40
40
44 4
6 44 46
46
48
45
47 5
4 63
61 65
61
71
69 71 7
9
89 93 1
01
99 101
104
110
100
95 98
94
115
118
121
136
125 134
118
133
132
130
131
130
160
164
167
169
168
163
153
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Month
ly R
equests
(m
illions)
.
Radio Requests
TV Requests
Monthly BBC iPlayer online requests
Excluding the Virgin Media cable service, BBC iPlayer has been delivering over 160 million requests per month since late in 2011 – around 120 million TV requests and 45 million radio requests.
10 10
Please refer to slide 8 for guide notes.
10
1.1 1.3
1.2
1.2 1.3
1.2 1.4
1.4 1.5 1.7 2.0 2.1 2.2 2.5
2.2 2.4
2.5
2.3
2.2 2.3
2.2
2.7 2.9
2.9 3
.3 3.3
3.1
2.8 3.1 3.2
3.0
2.9 3.0 3
.4 3.6 3.8 3.9 4
.2
3.9 3.9
0.6 0
.7
0.9
0.8 0.8
0.8 0
.8
0.8 0.9
0.9
1.0 0.9 1
.0
1.1
1.1
1.0 1.1
1.0
0.9 0.9
1.0
1.0 1
.1
1.0
1.1 1.1
1.2
1.1
1.2 1.2
1.2
1.3 1.3
1.4
1.5 1.4 1
.5
1.6
1.6 1.5
1.7 1
.9 2.0
2.0 2.1
2.0 2
.3
2.2 2.4 2
.7
3.0 3.0 3
.2 3.5
3.2 3
.5 3.5
3.3
3.1 3.2
3.1
3.7 3
.9
3.9
4.4 4.5
4.3
3.9
4.3 4.4
4.2
4.2 4.3
5.1
5.2 5
.4 5.8
5.4
5.4
5.0
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Avera
ge D
aily R
equests
(m
illions)
.
Radio Requests
TV Requests
Average daily BBC iPlayer requests
Average daily requests stood at 5.4m programmes in April 2012 – 1.5 million per day for radio programmes and 3.9 million for TV programmes.
11 11
Please refer to slide 8 for guide notes.
11
Average daily BBC iPlayer users
0.5 0.5
0.5
0.5
0.5
0.5 0.6
0.6 0.6 0.7 0
.9
0.9 0.9 1.0
0.9 1.0 1.0
1.0
0.9
0.9
0.9 1
.1 1.2
1.1 1
.3 1.4
1.3
1.2 1
.3 1.3
1.3
1.2 1.3 1
.4 1.6 1.6 1.7 1.8
1.7 1.7
0.3 0
.3
0.3
0.2
0.2
0.3 0
.3
0.3 0
.3
0.3
0.3
0.3 0.3
0.3
0.3 0
.3 0.3
0.3
0.3 0.3 0.3
0.3 0
.3
0.3
0.3 0
.3
0.4
0.4
0.4 0.4
0.3
0.4
0.4
0.4
0.4 0.4
0.4
0.4
0.4 0.3
0.8 0.8
0.8
0.8
0.8
0.8 0
.9
0.9 1
.0 1.1
1.2
1.2 1.3 1
.4
1.3 1.3 1.4
1.3
1.2
1.2 1.3
1.5 1
.5
1.5
1.7 1.8
1.7
1.5
1.7
1.7
1.6
1.6 1
.7
1.8
2.0
2.0 2
.1
2.3
2.1 2.1
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Uniq
ue u
ser
agents
(m
illions)
.
Users of Radio Only
Users of both
Users of TV Only
BBC iPlayer now sees around 2 million unique users playing TV or radio programmes per day. There is only a small overlap seen in devices playing both TV and radio content – however online stats do mask some patterns of user behaviour, such as someone playing radio at work on a desktop, and watching iPlayer at home on a different device – this overlap would not show up in device-specific data.
12 12
Please refer to slide 8 for guide notes.
12
Weekly BBC iPlayer requests – latest 6 months
25 25 26 26 26 25 24
30 3027 27 26
29 31 30 30 28 27 2628
26 26 27 2830
11 11 10 10 1111
10
8 10
10 11 11
1111
11 1111
11 1111
1010
1011
11
36 36 36 3637 36
34
3839
37 37 37
4042
41 4140
38 38 3937
3537
3941
'07 N
ov 1
1
14 N
ov 1
1
21 N
ov 1
1
28 N
ov 1
1
05 D
ec 1
1
12 D
ec 1
1
19 D
ec 1
1
26 D
ec 1
1
02 J
an 1
2
09 J
an 1
2
16 J
an 1
2
23 J
an 1
2
30 J
an 1
2
06 F
eb 1
2
13 F
eb 1
2
20 F
eb 1
2
27 F
eb 1
2
05 M
ar
12
12 M
ar
12
19 M
ar
12
26 M
ar
12
02 A
pr
12
09 A
pr
12
16 A
pr
12
23 A
pr
12
Weekly
Requests
(m
illions)
.
Radio Requests
TV Requests
Over the latest 6 months, weekly requests to BBC iPlayer have been fairly consistent, at around 40 million per week. Across April 2012 requests increased across the month, as some high-profile new series started.
13 13
Please refer to slide 8 for guide notes.
13
Weekly BBC iPlayer users – latest 6 months
6.96.2
7.26.5
7.77.0 7.2
6.5
8.2 7.87.3 7.5 7.4
8.2 8.68.1
7.4 7.1 6.9 6.8 7.1 6.8 6.8 7.1 7.27.7
1.8
1.7
1.81.8
2.0
1.8 1.8
1.5
1.2 1.7
1.51.6 1.7
1.71.6
1.6
1.61.6
1.4 1.51.4
1.4 1.41.3 1.4
1.5
8.98.1
9.28.6
10.0
9.1 9.2
8.4
9.7 9.99.1 9.4 9.4
10.210.6
10.19.4
9.08.6 8.7 9.0
8.6 8.5 8.8 9.19.6
'31-O
ct-
11
07 N
ov 1
1
14 N
ov 1
1
21 N
ov 1
1
28 N
ov 1
1
05 D
ec 1
1
12 D
ec 1
1
19 D
ec 1
1
26 D
ec 1
1
02 J
an 1
2
09 J
an 1
2
16 J
an 1
2
23 J
an 1
2
30 J
an 1
2
06 F
eb 1
2
13 F
eb 1
2
20 F
eb 1
2
27 F
eb 1
2
05 M
ar
12
12 M
ar
12
19 M
ar
12
26 M
ar
12
02 A
pr
12
09 A
pr
12
16 A
pr
12
23 A
pr
12
Uniq
ue u
ser
agents
(m
illions)
.
Users of radio only
Users of both
Users of TV only
Like request numbers, over the last 6 months weekly unique user counts have been fairly stable, at a little under 10 million.
14 14 14
BBC iPlayer Top 20 TV episodes – All
Total requests
per ep.
BBC iPlayer - top 20 TV episodes, January 2012
BBC iPlayer Top 20 TV episodes – most requested episode per series
Sherlock Series 2 Episode 1 2,528,000
Sherlock Series 2 Episode 3 1,913,000
Sherlock Series 2 Episode 2 1,689,000
Top Gear India Special 28/12/2011 1,116,000
EastEnders 01/01/12 1,097,000
Hustle Series 8 Episode 1 967,000
Top Gear Series 18 Episode 1 926,000
Birdsong Episode 1 866,000
Call the Midwife Episode 1 800,000
EastEnders 13/01/12 783,000
Mrs Brown's Boys Series 2 Episode 1 769,000
Tracy Beaker Returns Series 3 Episode 1 756,000
Sun, Sex and Suspicious Parents Series 2 Episode 1 743,000
Hustle Series 8 Episode 2 734,000
Mrs Brown's Boys Series 2 Episode 4 694,000
Tracy Beaker Returns Series 3 Episode 3 688,000
Mrs Brown's Boys Series 2 Episode 2 666,000
EastEnders 03/01/12 615,000
Tracy Beaker Returns Series 3 Episode 4 612,000
Hustle Series 8 Episode 3 609,000
Sherlock Series 2 Episode 1 2,528,000
Top Gear India Special 28/12/2011 1,116,000
EastEnders 01/01/12 1,097,000
Hustle Series 8 Episode 1 967,000
Birdsong Episode 1 866,000
Call the Midwife Episode 1 800,000
Mrs Brown's Boys Series 2 Episode 1 769,000
Tracy Beaker Returns Series 3 Episode 1 756,000
Sun, Sex and Suspicious Parents Series 2 Episode 1 743,000
How Sex Works The First Time Episode 1 608,000
Absolutely Fabulous Specials Job Episode 2 543,000
Nature's Weirdest Events Episode 1 425,000
Great Barrier Reef Nature's Miracle Episode 1 416,000
Enemy of the State 09/02/02 359,000
MasterChef Series 8 Episode 1 349,000
Live at the Apollo Series 7 Episode 8 346,000
Public Enemies Episode 1 337,000
Pirates of the Caribbean: At World's End 26/12/09 336,000
Adventureland 08/01/12 336,000
Earthflight Africa Episode 2 332,000
Since we have not published monthly performance pack since December 2011, this month we have included pages for all of January to April 2012.
In January 2012 many new winter drama series were popular on BBC iPlayer, as well as BBC3 factual titles.
Please refer to slide 6 for guide notes.
Total requests
per ep.
15 15 15
BBC iPlayer Top 20 TV episodes – All
BBC iPlayer - top 20 TV episodes, February 2012
BBC iPlayer Top 20 TV episodes – most requested episode per series
Total requests
per Ep.
Top Gear Series 18 Episode 2 1,821,000
Top Gear Series 18 Episode 4 1,658,000
Top Gear Series 18 Episode 3 1,637,000
Top Gear Series 18 Episode 5 1,092,000
Top Gear Series 18 Episode 1 1,087,000
Sun, Sex and Suspicious Parents Series 2 Episode 5 1,058,000
Sun, Sex and Suspicious Parents Series 2 Episode 4 1,013,000
Sun, Sex and Suspicious Parents Series 2 Episode 2 1,001,000
Tracy Beaker Returns Series 3 Episode 7 980,000
Hustle Series 8 Episode 4 881,000
Sun, Sex and Suspicious Parents Series 2 Episode 3 848,000
Hustle Series 8 Episode 6 838,000
Tracy Beaker Returns Series 3 Episode 6 831,000
Waterloo Road Series 7 Episode 21 798,000
Hustle Series 8 Episode 5 788,000
Tracy Beaker Returns Series 3 Episode 8 730,000
Mrs Brown's Boys Series 2 Episode 6 692,000
Call the Midwife Episode 4 681,000
Tracy Beaker Returns Series 3 Episode 9 676,000
EastEnders 23/02/12 662,000
As usual, the new series of Top Gear delivered very high request numbers to BBC iPlayer. BBC3 titles also featured in the top 20 in February, along with a range of other genres.
Top Gear Series 18 Episode 2 1,821,000
Sun, Sex and Suspicious Parents Series 2 Episode 5 1,058,000
Tracy Beaker Returns Series 3 Episode 7 980,000
Hustle Series 8 Episode 4 881,000
Waterloo Road Series 7 Episode 21 798,000
Mrs Brown's Boys Series 2 Episode 6 692,000
Call the Midwife Episode 4 681,000
EastEnders 23/02/12 662,000
Prisoners' Wives Episode 1 640,000
Being Human Series 4 Episode 1 593,000
Inside Men Episode 2 478,000
Kevin Bridges: What's the Story? Episode 1 443,000
Upstairs Downstairs Series 2 Episode 1 438,000
Super Smart Animals Episode 1 438,000
The Diamond Queen Episode 1 408,000
MasterChef Series 8 Episode 6 405,000
Pramface Series 1 Episode 1 389,000
Panorama Hunting the Internet Bullies 06/02/2012 324,000
Starsky and Hutch 06/04/07 293,000
Match of the Day Live The League Cup Final 26/02/12 262,000
Please refer to slide 6 for guide notes.
Total requests
per Ep.
16 16 16
BBC iPlayer Top 20 TV episodes – All
BBC iPlayer - top 20 TV episodes, March 2012
BBC iPlayer Top 20 TV episodes – most requested episode per series
The Voice UK Blind Auditions 1 Episode 1 1,578,000
The Apprentice Series 8 Episode 1 1,451,000
Top Gear Series 18 Episode 7 1,412,000
Top Gear Series 18 Episode 6 1,263,000
The Apprentice Series 8 Episode 2 932,000
Sun, Sex and Suspicious Parents Series 2 Episode 6 876,000
Tracy Beaker Returns Series 3 Episode 10 802,000
EastEnders 19/03/12 765,000
Tracy Beaker Returns Series 3 Episode 11 723,000
EastEnders 22/03/12 718,000
Waterloo Road Series 7 Episode 23 711,000
EastEnders 21/03/12 675,000
EastEnders 20/03/12 668,000
Waterloo Road Series 7 Episode 22 666,000
Waterloo Road Series 7 Episode 24 662,000
My Murder 26/03/12 619,000
Tracy Beaker Returns Series 3 Episode 13 607,000
Tracy Beaker Returns Series 3 Episode 12 596,000
Waterloo Road Series 7 Episode 25 579,000
Top Gear Series 18 Episode 5 576,000
The Voice began in March, and delivered the highest number of requests for the month. The Apprentice was close behind, along with the final episodes in this run of Top Gear.
The Voice UK Blind Auditions 1 Episode 1 1,578,000
The Apprentice Series 8 Episode 1 1,451,000
Top Gear Series 18 Episode 7 1,412,000
Sun, Sex and Suspicious Parents Series 2 Episode 6 876,000
Tracy Beaker Returns Series 3 Episode 10 802,000
EastEnders 19/03/12 765,000
Waterloo Road Series 7 Episode 23 711,000
My Murder 26/03/12 619,000
Pramface Series 1 Episode 2 541,000
Prisoners' Wives Episode 6 452,000
F1 2012 Australian GP - Highlights 18/03/2012 417,000
MasterChef Series 8 Episode 15 412,000
Being Human Series 4 Episode 7 403,000
Orbit: Earth's Extraordinary Journey Episode 1 401,000
Horizon The Truth About Exercise Episode 8 391,000
Sport Relief 2012 Part 1 23/03/2012 377,000
The Sarah Millican Television Programme Episode 1 376,000
Panorama The Honeymoon Murder 29/03/2012 367,000
The Hitchhiker's Guide to the Galaxy 22/12/07 349,000
Dirk Gently Series 1 Episode 1 343,000
Please refer to slide 6 for guide notes.
Total requests
per Ep.
Total requests
per Ep.
17 17 17
BBC iPlayer Top 20 TV episodes – All
BBC iPlayer - top 20 TV episodes, April 2012
BBC iPlayer Top 20 TV episodes – most requested episode per series
The Voice UK Battles 1 Episode 5 1,470,000
The Voice UK Blind Auditions 4 Episode 4 1,442,000
The Voice UK Blind Auditions 3 Episode 3 1,319,000
The Apprentice Series 8 Episode 3 1,317,000
The Apprentice Series 8 Episode 5 1,272,000
The Apprentice Series 8 Episode 4 1,261,000
The Voice UK Blind Auditions 2 Episode 2 1,224,000
The Apprentice Series 8 Episode 6 1,094,000
The Voice UK Battles 2 Episode 6 1,054,000
The Voice UK Live Show 1 Episode 7 963,000
Waterloo Road Series 7 Episode 28 804,000
Waterloo Road Series 7 Episode 27 796,000
Russell Howard's Good News Series 6 Episode 2 790,000
Waterloo Road Series 7 Episode 29 784,000
Russell Howard's Good News Series 6 Episode 1 783,000
Waterloo Road Series 7 Episode 30 730,000
Louis Theroux - Extreme Love Autism Part 1 658,000
Russell Howard's Good News Series 6 Episode 3 607,000
EastEnders 12/04/12 574,000
EastEnders 20/04/12 559,000
The Voice UK Battles 1 Episode 5 1,470,000
The Apprentice Series 8 Episode 3 1,317,000
Waterloo Road Series 7 Episode 28 804,000
Russell Howard's Good News Series 6 Episode 2 790,000
Louis Theroux - Extreme Love Autism Part 1 658,000
EastEnders 12/04/12 574,000
Silent Witness Series 15 Part 1 550,000
StreetDance 29/08/11 521,000
The Syndicate Episode 2 499,000
Would I Lie to You? Series 6 Episode 1 436,000
Have I Got News for You Series 43 Episode 1 420,000
Kidulthood 14/06/08 342,000
Not Going Out Series 5 Band Episode 1 339,000
Formula 1 2012 The Chinese Grand Prix 15/04/2012 316,000
The Bridge Episode 1 296,000
The Apprentice: You're Fired Series 8 Episode 5 291,000
I Woke Up Gay 276,000
Mock the Week Series 10 Episode 3 275,000
Madness on Wheels: Rallying's Craziest Years 262,000
Britain Unzipped Episode 1 248,000
The Voice and The Apprentice continued to deliver the highest request numbers in April, with Waterloo Road and Russell Howard’s Good News also very popular.
Please refer to slide 6 for guide notes.
Total requests
per Ep. Total requests
per Ep.
18 18 18
BBC iPlayer Top 20 radio episodes – All
BBC iPlayer - top 20 radio episodes, January 2012
BBC iPlayer Top 20 radio episodes – most requested episode per series
The Unbelievable Truth Series 8 Episode 4 115,000
The News Quiz Series 76 Episode 5 113,000
The Unbelievable Truth Series 8 Episode 3 112,000
The News Quiz Series 76 Episode 3 109,000
The Unbelievable Truth Series 8 Episode 2 108,000
The Unbelievable Truth Series 8 Episode 5 107,000
The News Quiz Series 76 Episode 4 106,000
The News Quiz Series 76 Episode 6 100,000
Test Match Special 27/01/12 86,000
5 live League Cup L'pool v Man City 25/01/2012 85,000
The Chris Moyles Show With The Muppets! 27/01/12 83,000
5 live Premier League 2 Arsenal v Man Utd 22/01/12 81,000
Test Match Special 26/01/12 81,000
The Chris Moyles Show 20/01/12 77,000
Test Match Special 28/01/12 77,000
The News Quiz Series 76 Oh No It Isn't... Episode 2 74,000
The Chris Moyles Show Live from Plymouth 13/01/12 73,000
The Chris Moyles Show 09/01/12 68,000
The Chris Moyles Show 19/01/12 67,000
The Chris Moyles Show With Davina McCall 10/01/12 67,000
The Unbelievable Truth and the News Quiz delivered the most requests for radio programmes in January 12, with cricket and football coverage also popular.
The Unbelievable Truth Series 8 Episode 4 115,000
The News Quiz Series 76 Episode 5 113,000
Test Match Special 27/01/12 86,000
5 live League Cup L'pool v Man City 25/01/2012 85,000
The Chris Moyles Show With The Muppets! 27/01/12 83,000
5 live Premier League 2 Arsenal v Man Utd 22/01/12 81,000
Test Match Special 26/01/12 81,000
The News Quiz Series 76 Oh No It Isn't... Episode 2 74,000
Fearne Cotton Arctic Monkeys -Live Lounge 25/01/12 67,000
5 live Sport FA Cup Arsenal v Leeds 09/01/2012 61,000
Annie Mac SBTRKT in the Live Lounge 06/01/2012 59,000
Greg James With Zach Braff 24/01/2012 57,000
Annie Mac High Contrast Special Delivery 04/01/2012 57,000
Ken Bruce 04/01/12 56,000
Kermode and Mayo's Film Review 06/01/12 50,000
5 live Sport Sunday Review 22/01/12 50,000
Weekend Breakfast 28/01/12 50,000
Zane Lowe No.3 in the BBC's Sound of 2012 49,000
The Danny Baker Show 14/01/12 49,000
5 live Sport 29/01/12 48,000
Please refer to slide 6 for guide notes.
Total requests
per Ep. Total requests
per Ep.
19 19 19
BBC iPlayer Top 20 radio episodes – All
BBC iPlayer - top 20 radio episodes, February 2012
BBC iPlayer Top 20 radio episodes – most requested episode per series
The Chris Moyles Show 20/02/12 154,000
The Now Show Series 36 Episode 1 133,000
5 live Sport Spoony meets Sir Alex Ferguson 130,000
The News Quiz Series 76 Episode 8 129,000
The News Quiz Series 76 Episode 7 124,000
The Unbelievable Truth Series 8 Episode 6 119,000
The Now Show Series 36 Episode 2 113,000
Just a Minute Series 62 Episode 1 107,000
5 live Premier League Chelsea v Man U 05/02/12 95,000
The Chris Moyles Show 10/02/12 91,000
The Chris Moyles Show 24/02/12 91,000
Test Match Special 03/02/12 90,000
5 live Premier League Man U v Liverpool 11/02/12 89,000
Fearne Cotton 10/02/12 87,000
Just a Minute Series 62 Episode 2 87,000
The Chris Moyles Show 03/02/12 82,000
Just a Minute Series 62 Episode 3 80,000
The Chris Moyles Show 17/02/12 80,000
Weekend Breakfast 11/02/12 78,000
The Chris Moyles Show 22/02/12 78,000
The Chris Moyles Show 20/02/12 154,000
The Now Show Series 36 Episode 1 133,000
5 live Sport Spoony meets Sir Alex Ferguson 130,000
The News Quiz Series 76 Episode 8 129,000
The Unbelievable Truth Series 8 Episode 6 119,000
Just a Minute Series 62 Episode 1 107,000
5 live Premier League Chelsea v Man Utd 05/02/12 95,000
Test Match Special 03/02/12 90,000
Fearne Cotton 10/02/12 87,000
Weekend Breakfast 11/02/12 78,000
Cricket 15/02/12 77,000
Desert Island Discs James Corden 12/02/2012 72,000
Ken Bruce 10/02/12 71,000
Count Arthur Strong's Radio Show! Series 7 Ep 1 66,000
Stephen Nolan inc live boxing, Klitschko v Chisora 58,000
Greg James 17/02/12 56,000
It's Not What You Know Episode 1 53,000
5 live FA Cup Liverpool v Brighton 19/02/2012 53,000
Agatha Christie - Sleeping Murder 11/04/10 50,000
The Official Chart with Reggie Yates 19/02/12 50,000
Radio 1’s Chris Moyles Show delivered the most popular radio episode in February, followed by Radio 4’s The Now Show and Radio 5 Live’s interview with Sir Alex Ferguson.
Please refer to slide 6 for guide notes.
Total requests
per Ep.
Total requests
per Ep.
20 20 20
BBC iPlayer Top 20 radio episodes – All
BBC iPlayer - top 20 radio episodes, March 2012
BBC iPlayer Top 20 radio episodes – most requested episode per series
Fearne Cotton Katy Perry Live Lounge 19/03/2012 118,000
The Now Show Series 36 Episode 3 116,000
The Now Show Series 36 Episode 5 111,000
The Now Show Series 36 Episode 4 107,000
The Chris Moyles Show 23/03/12 104,000
The Chris Moyles Show 02/03/12 95,000
The Now Show Series 36 Episode 6 94,000
The Chris Moyles Show 09/03/12 88,000
The Chris Moyles Show 16/03/12 88,000
The Chris Moyles Show 21/03/12 87,000
The Chris Moyles Show 22/03/12 85,000
Fearne Cotton 02/03/12 83,000
The Chris Moyles Show 20/03/12 82,000
Fearne Cotton 23/03/12 82,000
The Chris Moyles Show 19/03/12 82,000
The Chris Moyles Show 30/03/12 79,000
The Chris Moyles Show 08/03/12 79,000
Just a Minute Series 62 Episode 5 78,000
The Chris Moyles Show 01/03/12 78,000
Fearne Cotton 09/03/12 78,000
Fearne Cotton Katy Perry Live Lounge 19/03/2012 118,000
The Now Show Series 36 Episode 3 116,000
The Chris Moyles Show 23/03/12 104,000
Just a Minute Series 62 Episode 5 78,000
Greg James 19/03/12 72,000
Shelagh Fogarty Budget 2012 21/03/2012 70,000
5 live Premier League Tottenham v Man Utd 04/03/2012
65,000
5 live Formula 1 2012 Malaysian GP 25/03/2012 58,000
The Official Chart with Reggie Yates 04/03/12 58,000
Weekend Breakfast 24/03/12 58,000
The Chris Evans Breakfast Show 02/03/12 57,000
Test Match Special 28/03/12 56,000
Ken Bruce 01/03/12 54,000
Sara Cox 25/03/12 54,000
Weekend Breakfast 03/03/12 54,000
Huw Stephens Hooray For Earth in session 22/03/12 52,000
Kissy Sell Out Best of EVER show! 23/03/2012 52,000
Annie Mac 02/03/12 51,000
Nihal 21/03/12 50,000
Rock Show- Daniel P Carter Alcest in session 50,000
In terms of individual episodes, Radio 1’s Fearne Cotton and Chris Moyles Show delivered the 15 of the top 20 in March; however looking at the most-requested episode per series shows a far wider range of content.
Please refer to slide 6 for guide notes.
Total requests
per Ep. Total requests
per Ep.
21 21 21
BBC iPlayer Top 20 radio episodes – All
BBC iPlayer - top 20 radio episodes, April 2012
BBC iPlayer Top 20 radio episodes – most requested episode per series
5 live Champions League B'lona v Chelsea 24/04/12 162,000
The Unbelievable Truth Series 9 Episode 1 131,000
5 live Premier League ManCity v Man U 30/04/2012 126,000
The News Quiz Series 77 Episode 1 122,000
The Unbelievable Truth Series 9 Episode 3 122,000
The News Quiz Series 77 Episode 3 118,000
The News Quiz Series 77 Episode 2 118,000
The Unbelievable Truth Series 9 Episode 4 104,000
The Unbelievable Truth Series 9 Episode 2 103,000
The News Quiz Series 77 Episode 4 96,000
The Chris Moyles Show 25/04/12 86,000
Test Match Special 05/04/12 85,000
The Chris Moyles Show 27/04/12 85,000
The Chris Moyles Show 05/04/12 83,000
5 live FA Cup Liverpool v Everton 14/04/2012 80,000
Fearne Cotton Lana Del Rey -Live Lounge 20/04/2012 78,000
Fearne Cotton 27/04/12 77,000
The Chris Moyles Show 26/04/12 76,000
The Chris Moyles Show 24/04/12 76,000
The Chris Moyles Show Rodeo Revision 23/04/2012 75,000
5 live Champions League B'lona v Chelsea 24/04/12 162,000
The Unbelievable Truth Series 9 Episode 1 131,000
5 live Premier League ManCity v Man U 30/04/2012 126,000
The News Quiz Series 77 Episode 1 122,000
The Chris Moyles Show 25/04/12 86,000
Test Match Special 05/04/12 85,000
5 live FA Cup Liverpool v Everton 14/04/2012 80,000
Fearne Cotton Lana Del Rey -Live Lounge 20/04/2012 78,000
The Chris Moyles Show with Scott Mills 20/04/2012 67,000
Richard Bacon 30/04/12 66,000
5 live Sport Final Whistle 24/04/12 63,000
Weekend B'fast Grand National Breakfast 14/04/2012 63,000
Nick Grimshaw 20/04/12 62,000
The Official Chart with Reggie Yates 22/04/12 61,000
Shelagh Fogarty 30/04/12 61,000
Titanic - Minute By Minute 14/04/12 56,000
Ken Bruce 27/04/12 52,000
5 live Sport 11/04/12 51,000
The London Marathon 22/04/12 50,000
Henning Knows Best Languages Episode 5 47,000
5 Live Champions League football (Barcelona v Chelsea) was the most popular radio programme this April, with The Unbelievable Truth close behind.
Please refer to slide 6 for guide notes.
Total requests
per Ep.
Total requests
per Ep.
22 22
Please refer to slide 8 for guide notes.
22
TV and radio requests – live vs catch-up
The proportion of live requests to BBC iPlayer has been very stable for both radio and TV programmes over the last few months, although at very different levels; live listening delivers the majority of radio requests, while for TV, catch-up is far more popular.
% requests for TV programmes % requests for radio programmes
86
86
85
86
85 87
86
86
86
86
86
86
87
14
14
15
14
15 13
14
14
14
14
14
14
13
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Simulcast
On-demand
27
27
26
25
23
23
23
24
24
24 26
24
25
73
73
74
75
77
77
77
76
76
76 74
76
75
Apr
11
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
2
Feb
Mar
Apr
Simulcast
On-demand
23 23
Please refer to slide 8 for guide notes.
23
Sources – TV from BARB March 2012, internet from Nielsen March 2012, BBC iPlayer from BBC iStats April 2012 - see footnotes on final page for more detail
BBC iPlayer – use for TV by time of day, April 2012
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
TV peak – 26.7million
BBC iPlayer peak – 373,000 Internet peak – 28.4 million
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
24 24
Please refer to slide 8 for guide notes.
24
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
Radio listeners
BBC iPlayer requestsfor radio
Internet users (anywebsite)
Sources – radio from RAJAR Q4 2011, internet from Nielsen March 2012,
BBC iPlayer from BBC iStats April 2012 - see footnotes on final page for more detail
BBC iPlayer – use for TV by time of day, April 2012
Radio peak – 14.1 million
BBC iPlayer peak – 112,000
Internet peak – 28.4 million
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
25 25
Please refer to slide 8 for guide notes.
25
User profiles - TV from BARB (Q4 11), radio from RAJAR (Q4 11), broadband from BARB (Q4 2011)
BBC iPlayer use by demographic
70
63
59
59
57
56 58
57
57
57
57
55
53
51 53
51
31
37
41
41
43
44 42
43
43
43
43
45
47
49 47
49
Q1
08
Q2 Q3 Q4 Q1
09
Q2 Q3 Q4 Q1
10
Q2 Q3 Q4 Q1
11
Q2 Q3 Q4
Women
Men
38
39
40 42
43
43
43
42 43
42 44
41
41
38 40
39
40 41 44 41
40
40
42
43
37
40 38
40
40
41 40
40
22 20 16
17
17
17 16
15
19 18
18
19
19
21
20
22
Q1
08
Q2 Q3 Q4 Q1
09
Q2 Q3 Q4 Q1
10
Q2 Q3 Q4 Q1
11
Q2 Q3 Q4
55+
35-54
16-34
3933 30 32
4038
35 34
2229
35 34
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
55+
35-54
16-3451 49 48 49
49 51 52 51
Users of
BBC iPlayer
Home
broadband
users
All TV
viewers
All radio
listeners
Women
Men
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile has drifted to a fairly even balance over time, but most users (nearly 80%) are aged under 55 years, roughly in line with home broadband use.
26 26 26
• Stream – click to play instantly.
• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions.
• Users – a count of computer browsers accessing the online BBC iPlayer service. So, please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.
• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.
Glossary
Extra footnotes for slides 23-24 showing data for time of day
• TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
• Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals