Download - Monarch Boot Camp
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www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
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http://bit.ly/monarchsocial
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Session 1The Future of Customer Communication
Session 2Finding and Balancing Your Online Voice
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Session 3Using Facebook for Brand Awareness and Generation
Session 4Using Twitter for Brand Awareness and Generation
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Video
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Borders no longer exist
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Language is Secondary
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Its easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.
-Vint CerfVP of Google
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Content
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The online technologies and practices that peopleuse to share opinions, insights, experiences, and perspectives with each other.
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End Session 1
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be authentic
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MOSTGetting theout of Social Media
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MonitoringObjectivesStrategyTools
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MonitoringThe Importance of ListeningCustom Reputation ManagementRadian6.com Google Alertshttp://www.google.com/alerts
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ObjectivesEstablish the RulesWhy are you applying social media?What do you want to accomplish?Revenue, New Donors, etc
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StrategyThe Value of a StoryBuilding Brand AwarenessWhere are you driving the user?
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ToolsWhat technology are you using?What technology are they using?What technology are your employees using?
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5 Ways to Combine
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1. MarketingResearch
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2. TraditionalNetworking
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3. Integration
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4. BrandAwareness
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5.LeadGeneration
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blogsearch.google.com
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Session 2 End
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What is a blog?
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A place to share stories and establish trust.
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What is a blog?
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www.wordpress.com
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Tell StoriesIncorporate HumorGuest Posts from ClientsLists. Lists. Lists.Make a VideoDont blatantly promote yourselfBe AuthenticStay FocusedContent! Content! Content!
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Activity
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Write out 5 blog post titles and who would read the post.
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http://www.facebook.com
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What is Facebook?
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5 Tips to Marketing on Facebook
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Where You At?Searching Based on Location
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Talk to Me Like You Love MePersonal Messaging
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Common InterestGroup Domination
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Using Friend Lists
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#5Sniping Competitors Fan Pages
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Bonus:Importing that Email
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#1: Your ProfileYOUR pictureFill out the information to 100%Feed in other networksThe power of the photo gallery
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#2: Client ConnectionEncourage current and past clients to connect with youSearch for current and past clients using your email databaseMarketing Material Integration
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#3: The FanPageDo not invite everyoneEasy to blast messagesUpdate Your Wall RegularlyUse Secondary Pages to SegmentHouse PhotosTwitterEvents
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#4: More Fan PageCommunity engagementLittle LeagueFarmers MarketLocal Club or Golf Course
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#5: Facebook AdsSegment ads based on age, birthday, gender, and other demographic data
Most importantly: REGION BASED
Pay-per-click
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Session 3 End
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What is Twitter?
http://www.twitter.com
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Micro-blogging service that enables its users to send and read other users updates known as tweets.
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CocktailParty
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35-49 Represent 42% of Twitter Users
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Tweets
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Text-based posts of up to 140 characters which are displayed on the users profile page and delivered to other users who have subscribed to them (followers)
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@
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RT
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DM
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Profile
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Background
Give Additional Connection PointsPicture or LogoGive a 140-160 Description of Yourself or Company
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Tiny.Url
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http://bit.ly
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#
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TweetUp
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Eventbrite.com
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Email
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Search
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http://search.twitter.com
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FriendsEnemies
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Start by following your friendsWatch the conversation and follow their friendsFollow industry leaders
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The Beauty of Twellowhood
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http://www.twellowhood.com
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What You Should Be Doing TomorrowCreate Your Social ProfilesSetup lists on both Twitter and FacebookConnect with Your Email Database (Facebook, Twitter, LinkedIN)Add 10 people to each list
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Connect With MeBlog: http://www.kylelacy.comTwitter: @kyleplacyEmail: [email protected]: 1-765-610-5965