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2013
Analytic HierarchyProcessSolar energy company expandsabroad. Which country tochoose?
oat! Simina "alentina#roup 13$
%ucharest &ni'ersity
o( )conomic Studies
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*able o(contents
+ntroduction
3
,ecision
problem -
Sur'ey $
,ataprocessing
12
onclusions1/
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+ntroductio
n
*hesolarenergycomp
anyAdlersho(basedin#ermanyhad
aourishingacti'ityinthelastdecade
participating in#ermanysreputat
iono(
4orld4ide topphoto'oltaicinstaller. As amatter o( (act#ermanyestablished anob5ecti'e o( producing 3$6o( electricity(rom rene4able
sources by2020 and along7term goalo( 1006 o( electricity to begenerated (romgreen energyby 20$0.
+n this sensethe 'ision o(
Adlersho( is tohave a solarplant on each
roof. 8or acontinuous andsustainablede'elopmentthe managingteam o( thecompanyendea'ours to
expand thebusiness
abroad bybuilding solar9elds andin'esting inenergyin(rastructure4here'er theydecide to go.
*heir decision
is supported bythe (act that
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solarpanelsinst
allation4illpea:theseyearsin#er
manyandexpanding4ille'entuallybec
omenecessaryhence9rst7mo'er
ad'antageabroadiso(tremendous
importa
nce due tomar:etpenetrationand earlyin'estments in
;,.
+n order toapproach theissue o( expansion thecompany has toestablishse'eralalternati'ecountries anda(ter4ardschoose themostappropriate o(them. Thedecision-
making
process
according to
the
alternativesand criteria
availablerepresents
the objective
of the
present paperand there will
be used theAnalytic
Hierarchy
Process. *hesteps are the
(ollo4inga heng scales as 4ell. Ho4e'er the
computations corresponding to the matrices (or pair74ise comparisons usedin #auss 4ill be based on the Saaty scale.
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrly
important more more plus more more plus more more strongly mor
important important importantimportant important important more
impont
importan
t
Saaty 1 2 3 - $ I / G
=inguistic !$ !% !& !' !( !) !* !+ !,
>a 1 GJ/ GJI GJ GJ$ GJ- GJ3 GJ2 Gheng
!tages of the survey
Pair 4ise comparison bet4een each 2 criteria (rom the 3 criteria interms o( country choice.
Pair 4ise comparison bet4een each 2 alternati'es (rom the 9rstcriterion perspecti'e Csecure legislati'e en'ironmentD
Pair 4ise comparison bet4een each 2 alternati'es (rom the secondcriterion perspecti'e Cenergy in(rastructureD
Pair 4ise comparison bet4een each 2 alternati'es (rom the thirdcriterion perspecti'e Ccost eBecti'enessD
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#roup 13$
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!urvey uestions
1. Which o( the criteria you consider to be more important?
1)Secure legislati'e en'ironment
2))nergy in(rastructure
Pair 4ise comparison (or intensity e.g.< Ho4 much more important is thechosen one compared to the others?
@n a scale (rom 1 to G C17eually important G7extremely importantD byho4 much is more important in your decision the chosen criteria?
Scale )ually Wea:ly
>oderatel
y >oderately Strongly Strongly
,emonstrate
d
"ery
'ery
)xtre
yimportant more more plus more more plus more more strongly more
important important important important important important moreimpot
important
Saaty 1 2 3 - $ I / G
2. Which o( the criteria you consider to be more important?
1)Secure legislati'e en'ironment
2)ost eBecti'eness
@n a scale (rom 1 to G C17eually important G7extremely importantD byho4 much is more important in your decision the chosen criteria?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
important more more plus more more plus more more strongly more
important important important important important important more
impo
timportant
Saaty 1 2 3 - $ I / G
3. Which o( the criteria you consider to be more important?
1))nergy +n(rastructure
2)ost eBecti'eness
@n a scale (rom 1 to G C17eually important G7extremely importantD byho4 much is more important in your decision the chosen criteria?
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oat! Simina "alen #roup 13$
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Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
important more more plus more more plus more more strongly more
important important important important important important more
impo
timportant
Saaty 1 2 3 - $ I / G
4. Which country is more pre(erable (rom secure legislati'e en'ironment'ie4point? aDomaniabDhina
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
pre(erable
Saaty 1 2 3 - $ I / G
$. Which country is more pre(erable (rom secure legislati'e en'ironment 'ie4point?
aDomaniabDSouthA(rica
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
pre(erable
Saaty 1 2 3 - $ I / G
. Which country is more pre(erable (rom secure legislati'een'ironment 'ie4point? aDhinabDSouth A(rica
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
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Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erable
pre(erabl
e pre(erable more
pre(e
epre(erable
Saaty 1 2 3 - $ I / G
oat! Simina "alentina #roup 13$
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7. Which country is more pre(erable in terms o( cost eBecti'eness?
1)omania
2)hina
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
pre(erable
Saaty 1 2 3 - $ I / G
8. Which country is more pre(erable in terms o( cost eBecti'eness?
1)South A(rica
2)hina
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
pre(erable
Saaty 1 2 3 - $ I / G
9. Which country is more pre(erable in terms o( cost eBecti'eness?
1)South A(rica
2)omania
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
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pre(erable
Saaty 1 2 3 - $ I / G
oat! Simina "alentina #roup 13$
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10. Which country is more pre(erable in terms o( energy in(rastructure?
1) omania
2) hina
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
pre(erable
Saaty 1 2 3 - $ I / G
11. Which country is more pre(erable in terms o( energy in(rastructure?
1)omania
2)South A(rica
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erablepre(erable pre(erable more
pre(ee
pre(erable
Saaty 1 2 3 - $ I / G
12. Which country is more pre(erable in terms o( energy in(rastructure?
1) South A(rica
2) hina
@n a scale (rom 1 to G by ho4 much is more pre(erable your choice?
Scale )ually Wea:ly>oderately >oderately Strongly Strongly
,emonstrated
"ery'ery
)xtrey
pre(erable more more plus more more plus more more strongly more
pre(erable pre(erable pre(erable pre(erable
pre(erabl
e pre(erable more
pre(e
epre(erabl
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e
Saaty 1 2 3 - $ I / G
oat! Simina "alentina #roup 13$
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8urther on it is important to (ormaliKe the alternati'es and criteriaas (ollo4sM 1 .2 3
1 1 / G 41
2 1J/ 1 423 1JG 1JH 1 43
,>M1 A1 A2 A3A1 1 3 I aA2 1J3 1 - b
A3 1JI 1J- 1 c
,>M2 A1 A2 A3
A1 1 1JG 1J/ dA2 G 1 3 eA3 / 1J3 1 (
,>M3 A1 A2 A3
A1 1 $ $ gA2 1J$ 1 1J$ hA3 1J/ / 1 i
Respondent 2
,>M 1 2
1 1
2 1J3 1JG 1J3
,>M1 A1 A2
A1 1 3
A2 1J3 1A3 1JG N
,>M2 A1 A2A1 1 1JGA2 G 1A3 -
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,>M3 A1 A2 A3
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A1 1 2 1J- gA2 1J2 1 1J/ hA3 - / 1 i
oat! Simina
"alentina #roup 13$
Respondent 1
3a4heng
,>M 1 .2 31 1 GJ2 G 412 2JG 1 GJ- 423 1JG -JG 1 43
Respondent 2
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,>M 1 2 .31 1 GJ- G 412 -JG 1 GJI 423 1JG IJG 1 43
,>M1 A1 A2A1 1 GJIA2 IJGA3 3JG HJG
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,>M1 A1 A2 A3A1 1 GJI G aA2 IJG 1 GJH bA3 1JG JG 1 c
,>M2 A1
A1 1A2 GA3 GJ2
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,>M2 A1 A2 A3A1 1 1JG -JG dA2 G 1 HJG eA3 GJ- GJ 1 (
,>M3A1A2A3
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,>M3 A1 A2 A3A1 1 GJ/ JG gA2 /JG 1 2JG hA3 GJ GJ2 1 i
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Respondent 1
5inguistic
,>M. 1 2 3
1 !$ !+ !, 412 !-+ !$ !) 423 !-, !-) !$ 43
,>M1 A1 A2 A3
A1 !$ !& !* aA2 !-& !$ !' bA3 !-* !-' !$ c
,>M2 A1 A2 A3
A1 !$ !-, !-+ dA2 !, !$ !& eA3 !+ !-& !$ (
,>M3 A1 A2 A3
A1 !$ !-, !-+ gA2 !, !$ !& hA3 !+ !-& !$ i
Respondent 2
,>M 1 2 3
1 !$ !) !, 412 !-) !$ !& 423 !-, !-& !$ 43
,>M1 A1 A2 A3
A1 !$ !& !, aA2 !-& !$ !' bA3 !-, !-' !$ c
,>M2 A1 A2 A3
A1 !$ !-, !-) dA2 !, !$ !-' eA3 !) !' !$ (
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,>M3 A1 A2 A3
A1 !$ !-, !-' gA2 !, !$ !-+ hA3 !' !+ !$ i
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Priority 'ectors determined 4ith the use o( #auss program and thecorresponding line o( code