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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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MobileWave Group plcIntegrating mobile, loyalty and commerce for customer engagement
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Copy @ MobileWave 2011
Table of Contents
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q Corporate Introductionq Illustrative Loyalty Feature Sets
- Personalized In-App Content Delivery
- Deep Social Media Integration
- Actions Saved to Customer Profile
- Easy Mobile Transactions
- Automated Credits
- Bespoke Gamification
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
We offer a comprehensive platform for mobile customer
relationship management
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Headquarters:
Mobile AppsTechnology
71 Gloucester Place,
London, W1U 8JW,United Kingdom
Offices:London, Noida, Palo Alto
Loyalty PlatformEngagement
Creative DesignExperience
Data AnalyticsMeasurement
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Copy @ MobileWave 2011 5
With proven management(In-depth: http://www.mobilewave.com/about/leadership )
Amit Goenka, CEO Ariose Software and Head of Engineering: Amit brings close to fourteen years of experience andaccomplishments in leading positions in software development. He has extensive experience in driving products and solutionsfrom concept to actual product delivery. Prior to MobileWave, Amit was Engineering Manager at iPolicy Networks where he
was the lead manager for development of the enterprise series of security appliances. He has an extensive knowledge of
networking & security protocols, mobile and value added services, embedded systems, device drivers across variety of operatingsystems. An engineering graduate from BITS-Pilani, Amit brings to Ariose Software a unique blend of software product andservices experience.
Steve Herne, Controller: Steve is a Certified Accountant (ACCA) and is responsible for all accounting and financial mattersfor MobileWave. Between 1971 and 1976 he was an accounting and audit clerk with Owen, West & McGregor. He wasappointed European Accounting Manager for Measurex International Systems Ltd until 1980 when he moved to Foster
Wheeler as Internal Audit Manager (based London and Milan). In 1982 Steve joined Motorola, where he held severalpositions up until 2005, including the role as UK Finance Director during 2000 to 2002 and CEE Director of Finance &EMEA Corporate Finance Director between 2002 and 2005. In 2005 he joined Bishop Cavanagh Ltd, a leading softwareconsultancy in the banking industry.
Arthur Holcombe, Chief Revenue Officer: Arthur has an accomplished track record building and scaling businesses in the
Internet, CRM and mobile wireless sectors. Prior to MobileWave, Arthur was Co-Founder and CFO of CoordinateTechnologies, a China based Telecom VAS Company servicing China Mobile and China Unicom and providing wireless dataconnectivity services to over 20 global leading Telecom Operators. Prior to that, Arthur was a Co-Founder and Sales Directorfor Coremetrics, a Web marketing optimization and customer analytics platform that was later acquired by IBM. Arthur startedhis career in China where he built up the Dow Jones Online Interactive Services division. Arthur is tri-lingual, and speaksEnglish, Spanish and Chinese.
Kurt Pakendorf, Director and CEO: Kurt has 20 years of extensive multinational business and legal experience across abroad range of industry sectors, including operations, regulatory activities, M&A, software and services. Most recently Kurt was
Vice president & General Counsel at Havok, an Intel owned and separately operated company, where he was a member of theManagement Team and was responsible for the companys legal activities and supported corporate development, the salescontracting process, alliances, marketing, business development, human resources, facilities and information systems andmanaged and protected Havoks patent and trademark portfolio. Prior to Havok Kurt was the Assistant General Counsel of i2
Technologies, Inc. (NASDAQ: ITWO), a public supply chain software and services company based in Dallas, Texas, USA.
Rory Stear, Executive Chairman: Rory is the Executive Chairman of Flambard Holdings, a privately held internationalinvestment company. He is the co-founder of the award winning Lifeline Energy (formally Freeplay Foundation). Stear hasextensive experience in building businesses, corporate social responsibility, raising capital and leading organizations. He hasoperated globally for the last 17 years especially in the USA, UK, Africa and Asia.Stear was named an Entrepreneur of the
Year by BusinessWeek Magazine in January 2000 and was featured in the Agenda Issue of Fast Company; was a 2007 TIME/CNN/FORTUNE Principal Voice and a 2007 TIME "Hero of the Environment". He is a recipient of the Theodor Herzl
Award from the Jerusalem Fund and twice traveled (to the USA and the UK) as a member of delegation with then SouthAfrican President, Nelson Mandela.
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
Helping brands enhance their business via the mobile channel
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100+ Global CustomersEurope, India, USA
40+ Dedicated Engineers120+ Mobile Solutions
Cloud & Mobile
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Copy @ MobileWave 2011
We believe mobile fundamentally changes how we engage our
world
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We are a mobile technology Company with our own customer loyalty and analytics platform.
Mobility and information enhance our intimacy with the brands we most admire.
BusinessFood
Deals
Purchase
Leisure
Travel
Community
Shop
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Copy @ MobileWave 2011
Data shows mobile engagement is transactional and local
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Is a highly relevant consumer marketingopportunity with vast potential
Hyper-Local + Commerce
of consumer spending is donewithin 15 miles of home(Piper Jaffray)80%
of people would be happy to receivemobile alerts from retailers theyalready have a relationship with50%
management requires proper engagement,promotion and processing tools
Successful Mobile Relationship
Customer Registration
Merchant Locator
Promotion Delivery
E-commerce
Store Voucher
Social Networking
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Copy @ MobileWave 2011
Users seek smart tools that add value in their daily life
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Brand marketing is no longer unidirectional.
Engaging consumers and incentivizing them to interactwith brands through utilities such as games, loyalty
schemes and deals is essential for success.
Purchase
Comment
Share Gamify
Register
Once
Get on withactivities
Contextual
Communication
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Copy @ MobileWave 2011
That can be integrated into a great App!
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LoginRegister / Personalize
ProcessBarcode / CC
DealsPoint of Sale / Nearby
DiscussSocial Media
Earn PointsLoyalty / Virtual Credit
ReceiveContextual Alerts
SurveyGain Feedback
Brand Engagement
Consumer Engagement
- Geofencing Opt-in mobile alerts / SMS(Near Store Offers and Points)
- App Surveys with rewards
- Social media tools (Facebook)
- Personalize leveraging analytics
- Purchase, receive online voucher
- Order product or service and collect- Present Bar Code to transact / receive
- See personal history
- Share to Facebook / Twitter
Registration
- User Credentials (+ CC)
- Profile (Preferences; Points)
- Unique Barcode
- User History
Content
- Specials
- Products / Services
- Mapping / Locations
- Community / Learning
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
With insight to measure mobile customer behavior
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MobileWave provides reports that aggregate and display visitor location, browsing and purchasing activity
on the mobile app. Powerful user analytics help brands optimize customer engagement strategies andrefine product promotions and displays.
Mobile Application User Activity Report:
Totals by Period End Month-to-Date Jan-12 Dec-11 Nov-12 Oct-11 Sep-11
App Downloads 31,044 24,020 16,504 9,740 3,653 -
Customer Registrations 8,978 6,457 4,062 2,146 805 -
User Sessions 63,885 38,453 15,564 4,120 687 -
User Transactions 24,552 14,231 4,942 1,226 111 -
Revenues 159,585 92,499 32,121 7,970 725 -
Loyalty Points 452,431 328,288 115,857 28,797 7,170 -
Facebook Shares 13,273 8,433 4,077 1,464 418 -
Survey/Promo Responses 31,172 24,340 16,825 10,061 4,312 -
Total App Minutes 323,710 245,368 85,146 16,480 2,747 -
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Copy @ MobileWave 2011
A sample of our 100+ mobile client solutions
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Client: SnapDeal features daily deal coupons
at unbeatable prices. What App does: Cross
platform mobile App that would help increase
deal volume by enabling users to view andrespond to deals via their mobile based on
their current city
Client: Tata Sky is a leading Direct-to-Home
service provider in India, offering DVD quality
picture and CD quality sound along with new
age interactive services.
What App does: Application allows the user to
browse and record shows via the app.
Client: MakeMyTrip.com, Indias leading
online travel company was created to
empower the Indian traveller with instant
booking and comprehensive choices.
Client: Hungama Mobile is now the largest
aggregator, developer and publisher of
Bollywood and South Asian mobile and digital
entertainment content in the world.
Client: Goom Radio is a digital radio-style
entertainment source for mobile and Internet
radio listeners.
What App does: This mobile application
provides a online radio.
Client: Yatra.com is Indias leading online travel
company. It provides information, pricing,
availability, and booking facilities for domestic and
international air travel, railway reservation, hotelbookings, holiday packages, buses, and car
rentals.
Client: Staples the worlds largest office
products company, is committed to making it easy
for customers to buy a wide range of office
products.
What App does: The mobile application .
Client: Pay TM is a direct-to-consumer initiative
of Pay TM Mobile Solutions a leading provider ofmobile commerce services in India.
What App does: The first mobile payment
application in India Allows users to pay through
their card using the handset application.
Client: Manupatra is the leading law publisher
and provider of legal, taxation, corporate and
business policy databases in India. What App
does: Allows lawyers to search through last 100
years of case law history
Client: Atlanta Montessori school in Buckhead
offering private education for primary school
children. What App does: Provide comprehensive
information about School (Calendar, Events,
Communication).
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
Table of Contents
13
q Corporate Introductionq Illustrative Loyalty Feature Sets
- Personalized In-App Content Delivery
- Deep Social Media Integration
- Actions Saved to Customer Profile
- Easy Mobile Transactions
- Automated Credits
- Bespoke Gamification
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
Personalized In-App Content Delivery
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Charlie
1User segmentation report defines
target audience for personalized in-app
mobile campaign
2Personalized promotion served to
app home screen
3Customer opens promotion and is
reverted to a mobile coupon with an
offer and redemption rules
4Customer can save redeemable
voucher to profile and produce it at the
store till
Driving customer retention
Home
WelcomeBack
Charlie!Buyoneofour
featuresaladsandWina
FreeDrinkToday
YesPlease
1FREECOFFEE
Code:PY6NW4
Limit,onecouponperperson,one
itempercoupon,notbesoldor
givenawaybyanythirdparty,
Usedbefore
February27th,2012,5:00pm
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
Deep Social Media Integration
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Charlie
1Charlie completes a purchase and
automatically generates a loyalty point
which is stored in his profile for future
redemption
2Charlie is offered option to offer a
Facebook friend a coupon.
3A link is posted with message on Face
book that a Friend can click directing
them to the brands website where offer
is displayed.
Driving Customer Acquisition
SignUp
Great!
YourpaymenthasgoneThrough.
Youjustcollected10points.40morepointsandyouearnfreea
drinkonus.
Whynotshareitwithafriendandletthemalsowinafree
drink?
Home
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Copy @ MobileWave 2011
Actions saved to a Customer Profile
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Charlie
1Profile conveniently displays a history
of Charlies purchases as well as his
corresponding loyalty points.
2The profile also allows for Charlie to
spend his loyalty points and redeem
awards.
One Click mobile repository
Profile
Details
Messages
Offers
Points
History
Favourites
Home
2
3
15
9
7
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Copy @ MobileWave 2011
Easy Mobile Transactions
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Charlie
1Mobile app integrates with relevant
ePOS payment gateways, QR Bar code
readers and can utilize prepayment
merchant account to enable mobilee-commerce.
2 User can transact and be issued mobilereceipts that can be presented to collecton purchase.
Simple payment execution
TotalAmount$60
BillE-Receipt
TransacXonInfoPurchasedby:CharlieSmith
PaymentType:Credit
Type:VISA
Amount:$60.
ReceiptCode:2095423
StoreID:1188390
ok
Pay Cancel
ItemA $20
ItemB $20
ItemC $20
HomeHome
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Copy @ MobileWave 2011
Automated Credits
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Charlie
1Introduce game mechanics into the
customer loyalty program by
incorporating levels and associated
rewards for each successive purchase
2User makes a purchase
A loyalty credit, consistent with the
brands existing loyalty program is
applied to the user account.
23The App signals when a level has
been achieved, triggering a voucher
that can be redeemed at the store.
Turning purchases into rewards
YouareaGoldmember
with18totalpoints
MyRewards
RewardClasses:SilverGoldPlaNnumDiamond
5Starsearnedtowardsyournextaward,
youneed1morestarforaFree
HotDrink
Back
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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8/2/2019 Mobile Wave Group Plc - Mobile Customer Engagement
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Thank You
Contact:
Arthur Holcombe
MobileWave Group Plc
+44 77 8750 0416