www.privy.com

(888) 602-0205

Importance of mobile optimized landing pages

JULY 17, 2014

@privy #privydata

TRENDS | MOBILE TRAFFIC IS THE MAJORITY

In 2014, the majority of Privy landing page traffic became mobile.

mobile54.1%

desktop40.5%

tablet5.4%

Source: Google Analytics — Campaign Pages by Device Report

@privy #privydata

TRENDS | SHIFTING SHARE

H2 2013 H1 20140%

25%

50%

75%

100%

desktop

mobile

tablet

Source: Google Analytics — Campaign Pages by Device Report

109% increase in 6 months

42% decrease

in 6 months

@privy #privydata

TRENDS | MOBILE OS BREAKDOWN

iOS dominates among mobile devices on our campaign landing pages.

iOS59.6%

Android39.4%

WP7+0.8%

BlackBerry0.3%

Source: Google Analytics — Campaign Pages by OS report

@privy #privydata