Download - Mobile Marketing Best Practices by Ash Kumar
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Ash KumarCo-Founder & CEO, TapSense
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You Are In Good Company
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Mobile websites are great.But having an app is even better for mobile shopping.
85% of consumers favor apps over mobile websites.
1. More convenient (55%)
2. Faster (48%)
3. Easier to browse (40%)
Compuware Survey – (March 2013)
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You only need to support the iPhone and iPad. Android is a “nice to have.”
41% of iOS users earn over $100K annually vs.
24% of Android users.
ComScore – (March 2013)
80% of all ecommerce transaction are on iOS.
TapSense – (Aug 2013)
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Use high quality images and information on your App Store landing page.
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The mobile marketing KPIs that actually matter are Cost Per Download, Cost Per Visit, Cost Per Acquisition, and Life Time Value.
Benchmarks from across TapSense platform:
• CPD average: $2.52• CPV average: $0.13• CPA average: $5.16• LTV average: $16.07
TapSense – (June 2013)
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Maximize your free channels before moving to paid channels.
M-web to app conversion rate average 40%.
TapSense – (June 2013)
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Email is an effective mobile marketing channel, and its popularity is increasing.
44% of email is now opened on a mobile device.
Litmus – “Email Analytics” (June 2013)
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Up to 25% of downloads claimed by paid advertising come from accidental clicks.
TapSense – (June 2013)
Get a mobile marketing platform that performs source attribution and de-duplication.
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Create a large volume of creative and ruthlessly A/B test to get best results.
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Use data visualization to understand how users monetize over time.
Cohort Analysis: A form of data analysis that follows a group of users who share a common characteristic over a certain period of time.
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Use cohort analysis with source attribution to discover best performing marketing channels and strategies
In app m-commerce LTV at 8 weeks is 2-3X the first week since user registered.
TapSense – (June 2013)