Business opportunities based on cooperation & partnership
“Mobile developer: create games, it's cool and profitable”
Development plan: the agony of choosing.
• Choose a genre• Choose a niche• Choose a platform
Genres and their representation on app markets
Tendency — from casual to mid-core games
Casual games
• Cheerful games or puzzles with a strong tendency towards adventure and mystic genre.
• Brief daily sessions lasting from 20 minutes to 1 hour’
• Business model:
Free2play / Freemium
• Audience: 60% - women aged 35+, living in the USA and EU.
• 40% - men aged 8 to 22
Mid-core games
• Vast, well-developed game worlds. Mostly strategy and RPG genres. ‘Fantasy’ is the most popular trend.
• Daily play sessions lasting from 30 minutes to 3 hours
• Business model: Monetization through subscriptions, micro-transactions, virtual goods
• Audience: 70% - men aged 16 to 30
Hardcore games
• The top-quality titles with a well-thought gameplay and rich graphics. Games mainly based on war, fiction or science fiction themes with a high level of violence.
• Daily play sessions lasting from 2 to 5 hours
• Business model: Monetization through subscriptions, microtransactions, virtual goods
• Audience: 80% - men aged 20 to 35
Statistic data
Kingdom of Camelot
The Hobbit: Kingdoms of Middle-earth
Clash of Clans
Game of War - Fire Age
Newzoo assessed the year 2013 ‘s prospects for mid-core gaming market to reach 1.2 billion $ in the USA and 1.4 billion $ in Europe.
Mid-core games among 20 top grossing games on App Store
Prospective launch pads – Asian market
Monthly ARPPU in Japan is very large — nearly $50
Summary:
Choosing a genre/platform/complexity
Creation of a product with effective monetization and engagement
Choosing a trusted publisher or a promotional partner
Launching a product on proper markets. Wise marketing strategy
Success
