Download - Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference
![Page 1: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/1.jpg)
Thomas De Vs
![Page 2: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/2.jpg)
Who am I? Digital footprint
2
WORK • Mobile innova0on consultant at The Reference LIFE • Digital (post) immigrant °1975 • Father of 3 digital na0ve kids • Very passionate technology geek SPECIALITIES -‐ Digital innova0on -‐ Mobile strategy / Business analyst -‐ Mixing Business & Marke0ng & Technology -‐ Evangelisa0on and trend watching
Twi$er: @tdevos
![Page 3: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/3.jpg)
![Page 4: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/4.jpg)
Invisible apps
![Page 5: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/5.jpg)
Jean-‐Louis Gassée, 2008
"Simple is hard.
Easy is harder.
Invisible is hardest.”
![Page 6: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/6.jpg)
![Page 7: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/7.jpg)
• Pages full of apps
• Difficult to find without using a search • Huge impact on storage space • Overlapping func0onali0es
• Full 0me job upda0ng
• Removal policy / bloatware
• Afraid to delete them • Most of them you never use
![Page 8: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/8.jpg)
My app usage per week
Time spent in apps +63% over past 2 years, but apps used monthly show li_le change
85% of mobile media 0me is via apps 84% of this 0me for 5 main apps
Nielsen 2015
![Page 9: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/9.jpg)
![Page 10: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/10.jpg)
![Page 11: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/11.jpg)
It all started with push noKficaKons
![Page 12: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/12.jpg)
Push noKficaKons launch apps. The end.
![Page 13: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/13.jpg)
Push noKficaKon management hell
![Page 14: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/14.jpg)
PushnoKficaKon roaming
![Page 15: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/15.jpg)
Create noKficaKons how I want them. Habits?
![Page 16: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/16.jpg)
A system is a set of interacKng or interdependent component parts that are forming a complex/complicated whole
We need to design systems
h-p://blog.intercom.io
![Page 17: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/17.jpg)
InteracKve and card based
![Page 18: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/18.jpg)
Smarter, context aware and predicKve
![Page 19: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/19.jpg)
Their content searchable without opening the app
![Page 20: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/20.jpg)
The cards start to roam in the OS as cards/mini apps
![Page 21: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/21.jpg)
Are we sKll going to download apps?
![Page 22: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/22.jpg)
InterpreKng the content and context
![Page 23: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/23.jpg)
The main interacKons with apps will not be in the app itself. We are going to use noKficaKons/card streams
The app is becoming primarily a publishing tool of molecular content items/services
Screens of apps will probably go away and become a a secondary navigaKon as a backup.
We think that in the near future
![Page 24: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/24.jpg)
What about discoverability?
Content from different apps will be presented side by side on the same screen
Your content will be in compeKKon with cards from the OS, Facebook, Google etc…
Where will this magic happen at the app, noKficaKon or OS level?
à You want to have your card/service to be used to be successful and stay relevant
But…
![Page 25: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/25.jpg)
Using all the data they can gather
MOTION POSITION
ENVIRONMENT BIO
![Page 26: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/26.jpg)
USER IS CYCLING
Outdoors -‐ geoloca0on User is sidng / biking Specific mo0on pa_ern of legs Absolute posi0on is changing Speed is high Dangerous situa0on
Heartbeat is unregular Transpira=on is high Bloodpressure is high Glucose level is normal
![Page 27: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/27.jpg)
We always had to learn the interface
![Page 28: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/28.jpg)
Now our interface is learned Context is the interface
![Page 29: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/29.jpg)
Customer Experience design is a must
Experiences
How does this control our behaviour?
What are we about?
Brand personality
Brand
Stories
Legends
Customer journey maps
Customer Experience Design
Clue Touchpoint inventory
Motif Motif
Clue Clue Clue Clue Clue Clue Clue
Motif Motif
![Page 30: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/30.jpg)
Customer Experience design is not only a mobile thing
![Page 31: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/31.jpg)
Trust & privacy
![Page 32: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/32.jpg)
Mother says “If I were you…”
![Page 33: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/33.jpg)
Human physical interfaces
Thermoresponsive hydrogel
![Page 34: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/34.jpg)
Speech is the most simple interface
![Page 35: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/35.jpg)
New evoluKons: natural interfaces
![Page 36: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/36.jpg)
![Page 37: Mobile Day 2015 - The end of the traditional apps. The rise of invisible apps - The Reference](https://reader035.vdocuments.site/reader035/viewer/2022081414/58841ddd1a28ab485c8b4e07/html5/thumbnails/37.jpg)
ApplicaKons are no more individual silo’s, Cards/widgets are the way to go
Apps become publishing systems of molecule content parts, they will not go away but less prominent
We have to design systems, micro services not screens.
Integrate third party services and make sure your services can be integrated with solid API’s by third parKes
Research context and design for all kinds of devices and situaKons. Context is the new interface.
Design for experiences and human interacKons
6 take aways