The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your QR Code campaign intelligence, please contact us today at [email protected] or visit us at www.scanlife.com to learn more.
DEMOGRAPHICS
TABLET SCANNING
App Download
TOP INDUSTRIES TOP CONTENT
Product Info
Social
RetailSALE
Food & Beverage
Wireless
POWERED BY SCANBUY
ToyLatest News
Video
TOTAL SCANS Q1 2009 - Q2 2013
under 18 18-24
45-
54
5
5+
25
-34
35-44
6% 13%
23%
25%
18%Age
Female
Male
Gender64%
36%
Q2 2012 Q2 2013
FROM A YEAR AGO
1300%GROWTH
USERS SCAN
OVER 3x PER MONTH ON AVERAGE
FROM A YEAR AGO
22%GROWTH
Generated from ScanLife app which allows people to "like" their favorite content.
MOST LIKED QR CODES
SurveyRewards Product InfoCoupon Video
MOBILE BARCODE TREND REPORT from | Q2 2013
POWERED BY SCANBUY
0
3 MM
6 MM
9 MM
12 MM
15 MM
18 MM
2012 2013201120102009
21 MM
24 MM
Q2 2013
OVER
IN CONSECUTIVE MONTHS THIS
QUARTER
4 MILLIONNEW USERS
People that scanned for the first time.
MOST SCANNED QR CODE CAMPAIGNS
• Value Shoppers • Casual & Social Gamers • Auto Enthusiasts • Music Lovers • Social Influencers
APPLE iOS USER INTERESTS: ANDROID USER INTERESTS:
• Value Shoppers • Catalogue Shoppers• Casual & Social Gamers• Social Influencers• Entertainment Enthusiasts
OS
3%
60% 37%
Other Apple iOS
And
roid
TOP 5 COUNTRIES SCANNING
United StatesSpain
France
Brazil
S. Korea
People that scanned at least once in Q2 2013.
USER STATISTICS
NEARLY 6 MILLION
ACTIVE USERS
Why would four million new users jump on the QR Code bandwagon in one quarter alone? Because mobile engagement marketing is relevant, entertaining, and instantaneous. QR Codes appear just when consumers need them– as they gaze into store windows, pick up new products, or shop in boutiques and supermarkets.
Our Q2 2013 Mobile Barcode Trend Report provides the inside scoop on who’s scanning, what attracts them, and why these connections are revolutionizing the way people interact. QR Codes are a common sight in the worldwide market—with scanning activity continuing to grow, especially among value shoppers. In fact, statistics show that users scan over three times per month on average— that’s up 22 percent from this time last year. And tablet scanning increased a whopping 1300 percent in the same time period.
To get the latest insights on QR Codes and the people who interact with them, just check out the charts and Infographics in our quarterly trend report. As always, be sure to let us know if you’d like to discover new ways to connect with consumers using the ScanLife Mobile Engagement Platform.
GENDER BY AGE
55+81% 29%
45-5466% 34%
35-4467% 33%
25-3462% 38%
18-2460% 40%
under 1853% 47%
FEMALE scanning tends to
towards younger age groups
SKEW HIGHER
15%
