Download - Mobile Apps: State of The Industry
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Mobile Apps MOBILE APPS
State of the Industry
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I. Mobile Landscape
II. General app trends
III. In-app advertising
IV. Insights & Predictions
AGENDA
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Mobile App Environment
App use has grown 43% in the past 12 months, and is expected to continue growing.
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APP SUCCESS
Users agree that apps should either make life easier or add value to their phones.
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Ratings
Downloads
Retention
APP Success
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New Category: Messaging Apps
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Mobile-First Companies
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Adver.sing in apps
In-App Advertising
Currently the fastest growing advertising sector
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Fastest growing ad sector
Trends
Ad spending rapidly increasing
Ads account for 13.7% of app revenue
Freemium Model to increase ad dependency
High reliance in social apps
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Time spent on Media
Print TV Internet Mobile Radio
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Money spent on Media
Print TV Internet Mobile Radio
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Money spent on Media
Print TV Internet Mobile Radio
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Pros and cons
Banner ads ignored
Intrusiveness
Less expressive
CTR/KPI issue
New sector
Prefer ads to paying
Effective
Geo-targeting
High engagement
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Pros and cons
Banner ads ignored
Intrusiveness
Less expressive
CTR/KPI issue
New sector
Prefer ads to paying
Effective
Geo-targeting
High engagement
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Rich Media
Bribery
Product Placement
Effective Tactics
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Rich Media
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Rich Media
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Rich Media
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BRIBERY
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PRODUCT PLACEMENT
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PRODUCT PLACEMENT
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Traditional supporting digital
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INSIGHTS & Predictions
Where we see mobiles apps in the future
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Insights and Predictions
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Mobile Apps THANK YOU