Download - Mobile Alerts for Investor Relations

Overview:

Mobile Alerts for Investor Relations

“91% of people

keep their phone

within 3 feet, 24

hours a day.”

- Morgan Stanley,

Technology and

Internet Trends

Investor relations

communications

are time sensitive

to your target

audience…

• Text message (SMS) about a news event

• Delivered to your subscribers in real time synchronization with your news release

• Includes ‘clickable’ link to full story

• Full story should be available on a mobile device optimized site

What Are Mobile News Alerts?

• Discovery

– A ‘must have’ on

your IR pages

– Perfect place to

capture opt-in

subscribers to

your mobile

alerts service

Mobile News Alerts – User Experience

• Enter mobile number

to subscribe

• Identify your

‘category’

• Who subscribes to

your mobile alerts?

– Investors

– Analysts

– Media

– Employees

– Customers


• Discovery

– A ‘must have’ on

your news

releases

– Perfect place to

capture opt-in

subscribers from

across the online

universe


• After clicking ‘Subscribe’, user instantly receives a text message verifying subscription

• Also includes instructions on how to opt-out (unsubscribe)

• Once subscribed, every news release issued triggers a real time news alert to the subscriber


Email vs. SMS Email SMS

Message Open Rates 22% Over 98%

Avg. Time to Open Message 6 hours 4 minutes

Financial Tables to Mobile Corrupted Preserved

• You may be sending the message by

email...

• But your target audience isn’t listening on

the email channel any more

• Customers, investors, analysts, media, and

even staff... We all have our email filters

turned on

Why Should You Care?

SMS vs. Social Media

• Your target

audience is

inundated with

messages via

social media too

SMS vs. Social Media

Why Should You Care?

• SMS is not just

a ‘young

people’ channel

– Used daily by a

broad spectrum

of population

• European Markets: Proven effectiveness and user adoption: Mobile news alerts proliferating in European markets for past 3 years

• Mobility trend in IR communications rapidly coming to North America

• Are you ready?

Mobile Alerts Are More Effective

• Your IR pages

– Anyone who visits these

pages should be on your

subscriber list

– Capture more ‘ghost’

visitors

– Capture at the peak of their

emotional interest in your

company

Getting Subscribers

• Your news releases

on your own

website

– Embed your

‘subscribe’ link in

your news releases

Getting Subscribers

• Your news releases on Business Wire – Embed your

‘subscribe’ link in your Business Wire news releases

– Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release

– Your clickable ‘subscribe’ works anywhere you news released is published online

Getting Subscribers

• Across the digital universe... via Business Wire – Embed your

‘subscribe’ link in your Business Wire news releases

– Automatically disseminate your ‘subscribe’ link across hundreds of websites every time you issue every news release

– Your clickable ‘subscribe’ works anywhere you news released is published online

Getting Subscribers

• #1 – Your audience

wants CHOICE

– If email is the only

communication

channel your

audience can

subscribe to, you’re

losing a lot of

potential subscribers

– Give them a choice!

Top 4 Reasons to Offer Mobile Alerts

• #2 – Convert more ‘ghost’

followers from your website

and news releases

– Your email subscriber list

represents a small fraction

of your target audience

– Offer more variety in

communication channels

and you will increase the

effectiveness and reach of

your communications

efforts

– What is a subscriber worth

to your business?


• #3 – Offering mobile

alerts is an indicator you

are keeping current with

communication trends

– Stay ahead of the

curve with your

competitors

– Be recognized by your

stakeholders for

forward-thinking

leadership in your

company’s IR

communications

strategies


• #4 – Keep a global

workforce in sync and

up-to-date on company

news

– Keeping a national or

global workforce in

sync is a challenge...

Especially when no one

reads emails

– Mobile alerts can

resolve this elegantly

through a channel

people pay attention to


• Turnkey mobile alerts service

• Operational in 2-3 days from order date

• Fully managed service for $100 per release

– Up to 1000 subscribers

– $75 for each additional increment of up to 1000 subscribers

Business Wire Mobile Alerts

• Follows best practices

– Auto-message composition

– Alerts sent to your

subscribers in real time

synchronicity with your BW

news releases

– MMA compliant auto opt-in

notifications

– MMA-compliant auto opt-out

features

– Fully managed SMS gateway

– Worldwide message

deliverability

– No additional fees for

international message

delivery


• Follows best practices

– Alerts link to your news

release in rich mobile

device optimized format on

Business Wire Mobile

– Device recognition platform

supports 5000+ devices...

Delivers the right user

experience for every phone

– Continuously updated

mobile OS and handset

library ensures ongoing

compatibility with target

audiences’ phones

– Proprietary technology

supports financial tables

rendered properly on mobile


• Includes

– A custom ‘subscribe’ link you

can publish on your IR pages

in seconds

– A custom ‘subscribe’ landing

page for your target

audience to subscribe


To subscribe to our news alerts, click here

• Includes

– A custom ‘subscribe’ link on

your Business Wire news

releases enables you to grow

your opt-in subscriber list for

free every time you issue a

news release

– Captures new opt-ins across

hundreds of websites via

Business Wire publication

networks


• Business Wire Mobile Alerts

– Mobile news alerts are the newest best

practice in IR communications

– If you care about reaching the broadest

possible spectrum, mobile alerts are a

must-have

– A European precedent that is building

momentum quickly in North America

– We made the investment so you

don’t need to...

– Robust, state of the art mobile alerts

platform

– Full service

– Business Wire... A trusted brand

powering your IR communications in

the mobile era


• Special offer for Business Wire

clients

– No charge, 100% functional custom-

branded mobile alerts demo for your

company (Offer Exp. Dec. 7, 2012)

– Experience your news alerts on your

own mobile device via the URL

– Share with your team

– Contact your Business Wire Account

Executive or email

[email protected] to activate

your mobile alerts today


mailto:[email protected]

Download - Mobile Alerts for Investor Relations

Top Related