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INFOSYSTEMS LIMITED COMPANY PROFILE
Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL
developed the first indigenous micro-computer at the same time as Apple and 3 years before
IBM's PC. During this period, India was a black box to the world and the world was a black box
to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw
HCL developing know-how in many other technologies. HCL's in-depth knowledge of Unix led
to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and
HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software
services arena. During the last eight years, HCL has strengthened its processes and applied its
know-how, developed over 28 years into multiple practices - semi-conductor, operating systems,
automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO
operation, and manages the network for Asia's largest stock exchange network apart from
designing zero visibility landing systems to land the world's most popular airplane.
HCL Infosystems Limited' manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified
and adhere to stringent quality standards and global processes. With the largest installed PC base
in the country, four indigenously developed and manufactured PC brands - 'Infiniti', 'Busybee'
'Beanstalk' and 'Ezeebee' - and its robust manufacturing facilities; HCL Infosystems Limited
aims to further leverage its dominance in the PC market. It has been consistently rated as Top
player in PC industry by IDC .The 'Infiniti' line of business computing products is incorporated
with leading edge products from world leaders such as Intel. A fully integrated and business-
ready family of servers and workstations, the 'Infiniti Global Line' is targeted at medium and
large companies to help them to manage their enterprise-related applications. It has considerable
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dominance in verticals like Finance, Government, and Education & Research.
The Channel Business of HCL Infosystems Limited has an extensive network of over 2500+
resellers across 300 locations. It has actively promoted the penetration of PCs in the home and
the small office/home office (SOHO) segments, through Beanstalk, Ezeebee & Busybee PCs and
ToshibaLaptops.
HCL Infosystems Limited has two focused business units. While HCL Infosystems Limited
concentrates on the IT products, solutions and related services business, HCL InfiNet focuses on
the rapidly growing communication and imaging products, solutions and services industry.
HCL InfiNet, with a presence in more that 35 cities, has the ability to service around 250 cities in
its catchments area. It provides corporate networking services like Virtual Private Network,
Broadband Internet Access, Hosting & Co-location services, designing & deploying Disaster
Recovery Solutions & Business Continuity solution, Application Services, Managed Security
Services & NOC Services over its state-of-the-art IP network to over 200 corporate. With the
Office Automation (OA) Division being part of it, HCL InfiNet now has an exclusive sales and
support partnership with Toshiba Corporation, Japan, for its photocopier products. The product
portfolio covers a range of other office automation and communication products through
alliances with world leaders - including Duprinters from Duple, data projectors from In Focus,
Telecommunication solutions from Samsung and Ericsson and mobile communication products
from Nokia. HCL Infinite Ltd. has a strong and dedicated retail network of Nokia Professional
Centers, Nokia Priority Dealers and Re-distribution Stockiest across the country.
HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For
over quarter of a century, we have developed and implemented solutions for multiple market
segments, across a range of technologies in India. We have been in the forefront in introducing
new technologies and solutions.
In the early 70s a group of young and enthusiastic and ambitious technocrats embarked upon a
venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his
colleagues got together and 1975 set up a new company MICROCOMP to start with; they started
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to capitalize on their marketing skills. Micro comp marketed calculators and with in a few month
of starting operation, the company was out selling its major competitors.
BRAND PORTFOLIOS OF HCL INFOSYSTEMS
Beanstalk neo
HCL Ezeebee
HCL Busybee
HCL beanstalk
Notebook PC from Toshiba
HCL printer
WEBCAM
RP2 SYSTEM
UPS
HCL COLOUR TFT
HCL PLAY TVPRO
neo cam (Digital camera)
neo Pod ( Digital Music Player)
Real server
Vision Statement
We Shall be the most preferred employer and principal taking leading edge IT products and
services to the masses through sustained excellence.
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Mission Statement
We shall increase the shareholders value by improving the PAT through free cash flow,
reducing the BR cycle, inventory levels, wastage.
Quality Policy Statement
We will deliver defect-free products, services and solutions to meet the requirements of our
external and internal customers the first time, every time.
Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in
attaining defined objectives.
People Objective
To help HCL Insys people share in the companys success, which they make possible; to provide
job security based on their performance; to recognize their individual achievements and to help
them gain of satisfaction and accomplishment from their work.
CCoorree VVaalluueess
We shall Uphold the dignity of individual
We Shall Honour all commitments
We Shall be Committed to quality, Innovation and growth in every endeavor
We Shall be responsible Corporate Citizens.
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ORGANISATION STRUCTURE
FrontlineHead
Regions Marketing Support Logistics Accounts HRD IT
Entity Head
BusinessHead
Direct
Team
Indirect
Team
Accounts Logistics TSS Head
Channel
Consultant
Technical
Specialist
Operations
Team
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MAJOR PLAYERS IN THE MARKET
HCL
DELL
IBM
SAHARA
APPLE
HP-COMPAQ
ZENITH
ACER
INTEX
SONY
PCS
LENOVO
MARKETING STRATEGIES
HCL Infosystems Limited (HCL Insys) is Indias technology integration company. Over the
years, HCL Insys has positioned its business operations to fulfill its vision statement: Together
we create enterprises of tomorrow. The overarching theme for the companys swift progression
into the software and services arena, in India and globally, is evolving. Signifying a state of
constant growth, the evolve theme is visible in the many ways that HCL Insys has undergone a
metamorphosis into becoming a complete IT solutions company.
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Within this, the company has conceptualized the Net. Strategy to address the e-commerce
market. HCL Insys has added both Internet-focused solution and skill sets. For this, it has
acquired critical expertise in e-commerce development tools. It has also developed the ability to
integrate e-commerce infrastructure with enterprise application such as SAP, CRM and SCM.
Infrastructure essentials such as complex networking, network management, security and post
implementation facilities management also form part of this strategy.
HHCCLL IInnssyyss NNEETT..SSTTRRAATTEEGGYYDOMAIN
KNOWLEDGEBUSINESS
MODELLING
TELECOMSERVICES
INDUSTRY
BANKING &
INSURANCEMANUFACTURING GOVT
TOOLS
PRODUCTSAPPLICATION
JAVA++, MICROSOFT E.COM
SAP,CRM,SCM/INTEGRATION & POST IMPLEMENTATIONSUPPORT KNOWLEDGE MANAGEMENT-
E.COM.,INTERNET,BANKING FILENET
SECURITY
INFRASTRUCTU
RE
NETWORK
MGMT.SOLUTIONS
NETWORK
ARCHITECTU
RE
FACILITIES MEMT.
Yet another significant movement in the Company was globalization. To become a dominant
player in providing global IT services, HCL Insys has reorganized and consolidated its hardware
and services business. The first step towards this was the acquisition of the assets of HCL Info
solutions and HCL Peripherals, and the customer support activities, related products and human
resources of HCL Office Automation in mid-1998.
In 1999, HCL Insys completed acquisition of FEC Singapore Pvt. Ltd. The Companys
acquisition strategy, too, maps into building a long-term and sustainable growth path based on
the high-margin, high value-add IT services sector. In fiscal 2000, the companys focus was on
organic growth as well as acquisitions. The next step was expanding its reach globally.
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For this, HCL Insys has set up five overseas subsidiaries-in the US, the UK, Singapore, Australia
and Malaysia.
The menu of HCL Insys global services broadly covers IT consulting and professional services
in the area of vertical applications, technology integration, ERP implementation and software
development. This also includes a complete portfolio of systems and network services for
development. This also includes a complete portfolio of systems and network services for
Facilities Management, Helpdesks, Sysytems Supports and network and Internet
Implementation.
HCL Insysglobal customers include Samsung, Government of Singapore, and AMAL insurance
Jurong Port in Singapore and Malaysians BSN commercial bank, SIA, DBS bank, Maybank life
assurance charted semiconductors, Asia Matsushita and Shell Malaysia. Some of its global
customer in the government sector is Inland Revenue authority of Singapore, civil aviation
authority of Singapore, Singapore power, ministry of education, health and national
development, telecom authority of Singapore and penang state govt.
HCL Insys chosen platform of total technology integration lends itself to some very significant
alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services
and workstation and HP Open view network management solution; Intel for PC and PC server
building blocks; Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivota for
CRM solution and ORACLE Sybase and Informix for RDBMS platform.
Today the company has aligned its operations into five entities that offer seamless linkages for
the customers seeking entry into the wired world through total the. Integration solution ands
services. A brief profile of each of these is as below:
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KEY PARTNERSHIPS
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Product OfferingsProduct Offerings
Not to scale
ImagingProducts
TelecomProducts
Laser Printers
Interactive white boards
Range of Mono ,ColorLaser printers
Presentation &DocumentationProducts
InteractivePresentation
And RoomReservation
All ranges of NokiaGSM Cellular Phones
PBX, KTS, DECT Cordless,Call Centre, IP Telephony,WLAN, Unified Messaging Telecom Solutions
GSM Mobile phones &accessories
Copiers,Projectors,Plasma,Data Walls
AV SystemIntegration
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HCL Unveils HCL Mobile Excitement
New Marketing Strategy Focused on Todays Mobile Consumer-
- Initiative includes new HCL ME range of leaptops, re-branding of all HCL Digilife stores
nationally and a brand new TVC and logo on the theme of mobility -
New Delhi, 24th September, 2009:HCL Infosystems Ltd, one of Indias premier hardware,
services and ICT system Integration companies today announced the launch of HCL Mobile
Excitement, one of the Companys largest marketing initiatives since the inception of HCL in
1976.The multi dimension initiative includes more focused marketing strategy towards todays
nomadic customer and saw the launch of a new logo and TV commercial focused around
mobility and lifeonthe-go.
Based on the findings of a survey carried out by research firm
IMRB on todays consumer, HCL has launched this new
marketing campaign ME to establish a more youthful and
vibrant image of the brand to ensure a stronger connect with
NextGen consumers. The Companys new TVC and logo, an integral part of the new brand
campaign Mobile Excitement (ME) is more youth focused and revolves around the growing
need amongst consumers for mobility.
Speaking on the occasion Mr. Ajai Chowdhry, Chairman & CEO, HCL Infosystems
Ltdsaid, Ever since our inception, we have understood our customer needs and have been
amongst the pioneers in fulfilling them. The new HCL ME campaign has been made keeping the
requirements of todays onthe-go customers who are always on the move seeking seamless
connection to the virtual world. With so much content and paucity of time, their focus is on
MOBILITY always. We are hopeful that the renewed marketing focus will help us establish a
deeper connect with our consumers and further consolidate our position in todays fast paced
market.
HCL also introduced one of the worlds first laptops with in- built One Touch service &
support, that offers service and self recovery features like One Touch supportand One Touch
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Recoveryincorporated into the product. HCLs new range of laptops comes with innovative
features like SPLIT ME where one can share one's data without worrying about the size of the
file and LOCK ME that prevents data theft from the system. This feature ensures that the data
cannot be copied on to external storage devices, USB memory sticks, CD optical disk drives,
hard disk drive without getting authorization from the user, Secure ME a tool which can be used
to lock any application installed on the PC e.g. Internet Browser, Adobe, Power point etc,
another feature Encrypt ME allows the user to encrypt their data and avoids unauthorized access
of the data, providing assurance against data theft. Apart from this, the new range of laptops also
comes with features like face recognition and finger print recognition.
Today, every aspect of our society is changing in a profound way, including consumer demands.
The new generation of Indian youth is well equipped to understand and leverage the power of
knowledge to decide what is best for them. According to the IMRB survey conducted amongst
collegiate and young executives in the age group of 18-29 years in key cities of India like Delhi
NCR, Kolkata, Ahmadabad, Pune, Vijayawada & Mangalore, the youth today is highly
individualistic and impatient, and craves for entertainment in all forms whether it is gaming or
music.
The survey also says that collegiates comprise 1/5th of the laptop market and that this section of
the laptop market has seen sharpest increase in penetration across user segments. Therefore,
HCL's ME programme has been designed around the concept its all about MEa to reach out
to one of the largest emerging consumer groups the youth & the young executives.
With the launch of HCL ME, HCL aims to address the market in the target segment. The
HCL ME TVC will be aired on all leading channels starting Thursday, September 24, 2009 and
the new range of HCL ME Laptops will be available in stores across the country.
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Made-in-India strategy works for HCL
Even as everyone was all set to bury Indian PC brands, HCL Insys came out with a
stellar performance that proved that Indian brands still had the ability to win on hometurf.
Theres a lot that other Indian players could learn from HCL Insys strategy in PC and other
segments. Gaurav Patra explains what this IT major got right, and analyses future
prospects in the light of shifting trends in the business .Just when the whole PC
indus t ry was in the p rocess o f a recess ion and ana lys t s were
sc reaming nega t ive g rowth ra tes , HCL In fosys tems su rpr i sed qu i te a few,
when it registered a 27 percent growth rate over the last year. The company gained
the No 1 PC desktop vendor ranking for the year 2001, with a market share of 8.6
percent. In fact, today it is one of the few Indian brands that continue to hold their own against
the MNC brigadeZeniths the only other name that comes to mind. From a company that used
tosell boxes, HCL Insys has now emerged as a leading systems integrator, selling solutions,
while also offering IT services and consulting services. The HP-Compaq merger could turn
out to be an advantage for HCL because one-plus-one never equals two in this business.
It is interesting to trace the transformation of a company that was earlier identified by the
hardware tag to an end-to-end solutions provider, with interests across domains such as
software, networking and consulting. A look at the strategy followed by HCL Insysthrows interesting pointers for the rest of the industry. The number one tag on the
PCfront (with the HP-Compaq deal, HCL goes back to No 2 now) has come as a
result of clever marketing strategies, and aggressive expansions. HCL has always been very
strong on the government front. But when things started going bad on other frontsfor instance,
when the metros were showing stagnation rates, HCL Insys went ahead and
expanded aggressively in B&C class cities to boost volumes. In addition, the
company in it ia ted schemes like consumer finance to lure the reluctant PC buyer.
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Other strategies
In line with offering competitive pricing keeping in mind the price-sensitive nature of theIndian
market, HCL Insys has made significant investments in the Professional ServicesOrganisation
(PSO), the Support Services Organisation (SSO) and in its manufacturing plants at
Noida and Pondicherry. The build-up of the services business (both PSO andSSO)
enab les HCL Insys to o f fe r comple te so lu t ions as we l l a s ra i se
m an uf ac tu ri ng v o l u m e s i n l i n e w i t h i n t e r n a t i o n a l s t a n d a r d s . T h e i n c r
e a s i n g f o c u s o n i n t e g r a t e d e n t e r p r i s e s o l u t i o n s h a s a l s o s t r e n g t h e n e d H
C L I n f os ys t ems SSO s ca pa bi li ti es in supporting installation types ranging
from single to large, multi-location orders. TheSSO, which comprises of a direct
support force of over 800 members, is operational at150 locations across the country
and is the largest such force in the IT business.
One more important arm in HCL Insys strategy been the Frontline division that
marke t s na t iona l and in te rna t iona l b rands o f compute r sys tems ( inc lud ing
Tosh ibano tebooks) and pe r iphera l s wi th in the coun t ry . Wi th i t s ex tens ive
ne tw or k of 80 0resellers across 300 cities, the division actively promotes th e
penetration of PCs in thehome and the small office/home office (SOHO) segments.
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SWOT ANALYSIS OF HCL INFOSYSTEMS
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of
planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses,
opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and
threats are external factors.
STRENGTH
One of the most important strength of HCL computers is its Media center edition, which
is very unique in computer industry.
The price range of HCL computers is very well planned; it suits for both economical
class consumers as well as executive class consumers.
Pro-active understanding of the market demand.
Reach in terms of geography.
Flexibility in fulfilling the customers needs.
has a very strong presence in the education and home market
WEAKNESS
The biggest weakness of HCL computers is that the company frequently changes the
prices of computers.
The company has failed to maintain good relationship with its retailers and distributors
The company spends less money in sales promotion activities.
OPPORTUNITY
HCL hardly garners any revenues from sales of packaged software. It is not that the HCL
group cannot create a product or that it cannot sell itin fact, it has technical expertise to
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create any software product and has pockets deep enough with skilled resources to
market the same.
Groups spending on R&D is poor.
THREATS
Competition from many players
Other players "copying" the company's concepts and ideas and being able to market it
better