MIS 304
Professor Fang Fang
Group #4
Gerardo Cabral | Josh Bond | Joseph Zoller
Ryan Canonizado | Mike Dixon
STARTING A NEW E-COMMERCE
Introduction Electronic Commerce, or commonly
known as E-Commerce or eCommerce, consist of the buying and selling of products and services over electronic systems such as the Internet and other computer networks.
Types of E-CommerceBusiness-to-Consumer (B2C)Business-to-Business (B2B)Business-to- Administration (B2A)
Business-to-Consumer (B2C)Advantages
Stress free buyingSecure and
confidential transactions
Convenient methods of paying
Quick process and delivery
DisadvantagesQuality of website
Business-to-Business (B2B)Advantages
Inventory manageability
Speed of computing invoices
DisadvantageSecurity breach
Business-to-Administration (B2A)Advantages
Effective communication with organizations and government
DisadvantageSecurity Breach
Other types of E-CommerceConsumer-to-Consumer (C2C)
Example: Craigslist.comConsumer-to-Business (C2B)
Example: Priceline.comConsumer-to-Administration
Example: Consumer directly paying taxes to government
HARDWARE COMPONENTS
3 Tier Architecture
ServerMost important hardware when dealing
with a web site3 different options for a business owner to
choose from
Renting a ServerCan rent a virtual machine or space on a
public server
Less expensive
Company takes care of maintenance
Owning a Personal Server
Extremely expensive
Most control and flexibility
SOFTWARE COMPONENTS
E-Commerce SoftwareKnow your
customerMerchant vs.
nonmerchantAuctions,
clearinghouses, exclusive access
Only the necessities
GoEmerchantUnlimited
bandwidthProduct variationBulk uploadingTechnical supportEasy to use$59.95/month
3D cartNo
programming/graphic skills necessary
Marketing aidsFeature products &
gift certificatesGrowth tracking$20-$100/month
MagentocommerceMarketing
promotionsEasy
checkout/shippingCollects & analyze
dataOpen sourceFree!
E-COMMERCE TRENDS
InteractiveCustomer reviewsJumpGauge
Social NetworkingMySpace, Facebook, etc.Advertisements
Real-TimeProduct availabilityEbayTwitterCutlery and More, Amazon
Mobile ApplicationsCustom websitesAmazon mp3iPhone
iTunesStarbucks
E-COMMERCE SUCCESS
Ecommerce SuccessThree major successful online companiesAmazonEBayGoogle
AmazonSlow and steady
growth
Expanded product selection
Review and Recommendation
Amazon Web Services
EbayFirst large online
auction house
Seller Ratings
Can sell pretty much everything
PayPal
Google Advertising
Pros & Cons
Major productsSearch EngineWeb MailVirtual Globe
Privacy
QUESTIONS?