Download - Mippin Overview
Slide 1Confidential Refresh Mobile
Product & Company overview
prepared for:
Slide 2Confidential Refresh Mobile
MippinMippin is a next generation mobile portal which makes it fast and easy for users to find, discover, and share web
content
Mippin’s unique publishing platform and features drive deep user engagement and loyalty
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Agenda
Market Opportunity
Product Solution
Technology
Confidential Refresh Mobile
Slide 4Confidential Refresh Mobile
Mobile web: The next wave
Mobile is a huge market opportunity
Mobile Subscriptions per Internet user:
> 4 times greater
Mobile Media audience is growing fast
750m
3200m
Mobile Subs Internet Users
8m
33m
UK USA
Mobile Internetbrowser users for news/info (m:Metrics Apr08)
Mobile advertising is early stage but mobile is definitely on the agenda now
Large scale brands have taken it seriously and are ready to reap rewards
Nearly a quarter of all traffic is headed to content portals or search engines (Opera)
Full web surfing accounts for 77% of all traffic (Opera)
3G Penetration at 15%; Inflection point at 20% (Mary Meeker)
The most well developed mobile advertising markets worldwide are UK, US, India and South Africa (AdMob)
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Solving the end user problem
End user problem
Co
nsu
mer
s
• Hard to get their favourite web content on mobile
• Difficult to find new interesting content
Mippin solution
• Web content perfectly rendered for mobile, quickly and consistently
• Multiple ways to discover, personalise and share new content
Existing options provide a poor user experience Network operator portals limited PC web sites slow to load on mobile Sites transcoded for mobile difficult to navigate Difficult to find mobile optimised content Don’t want to pay for content
Mippin Fast, elegant & consistent format 42,000 of the best content web sites & growing Easy to discover & share interesting new content Automatically personalised for user Widgets for fast access to personalised info Free service
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Solving the publisher problem
Publisher problem
Co
nte
nt
Ow
ner
s Mippin solution
• Want to extend reach and distribution to mobile
• But see it as complex, expensive and difficult to monetise
• Makes it simple to create mobile solution, using existing RSS content
• Can easily customise, brand and insert advertising
Want to reach users wherever they are See mobile as new and unproven Know it’s complex & don’t have expertise Want to experiment cheaply and easily Want to control their content and brand
Mippin Mobilizer Enables re-use of existing RSS syndication Simple to do with free web based tool Site can be customised with owner’s brand Bespoke URL & widget created for promotion Content can be monetised with contextual
advertising
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Market Opportunity
Product Solution
Technology
Confidential Refresh Mobile
Slide 8Confidential Refresh Mobile
Mippin delivers a great experience on any browser on any phone
Mippin is a next generation mobile portal which makes it fast and easy for users to find, discover, and share web content
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Over 25 million stories from 42,000 sites and growing fast
Mippin brings together the broadest range of web content
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….and delivers it fast and in the perfect format for your phone
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Mippin makes it easy to quickly find what you want…
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..and discover new interesting things
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and see what others are reading
You can easily share your favourites with friends…
Add story..
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You can see what’s happening in the Mippin community..
and find others whoshare your interests
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Mippin remembers what you like:
and recommends interesting new things
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And it’s easy to personalise Mippin with your choice of widgets
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Mippin Key Benefits
Fast
Easy
Comprehensive
Smart
Mippin average page size is 24K; makes for swift loading time Many times faster than accessing the web page directly
Content is delivered in the same consistent format to the highest quality the device and browser can support
From branded sites in the fat head, to the most niche content in the long tail
Enables user to find what they want with search or browse Automatically remembers what you like – Smart favourites Shows what others are reading ad makes recommendations
All these benefits translate into very engaged users with high frequency and page views/visit and strong viral adoption through sharing & recommendations
Great UserExperience
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Mippin Mobilizer
Enables publishers to create an optimised version of their site in seconds
Uses existing RSS feeds
Can customise, add branding and insert advertising
Automatically added to Mippin content universe
Publisher can promote direct link to uses e,g. mippin.com/cnet & auto-redirect
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Mippin Mobilizer
Slide 20Confidential Refresh Mobile
Mippin Mobilizer Key Benefits
New Audience
Content Control
Content owner can reach a new, inquisitive global user base that is increasing rapidly every day
Page loading time is faster and content size is optimised
Full control of branding and logo and access to reporting statistics and traffic figures
Click-through rates between 1%-5% and 15%-18% on contextual ads
No cost for content publisher, Return on Investment is immediate
Great UserExperience
New Revenue Streams
No associated Costs
Mippin Mobilizer is a web-based mobile content publishing platform that enables content owners to create in minutes a mobile version of their site
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Corporate Profile
Market Opportunity
Product Solution
Technology
Confidential Refresh Mobile
Slide 22
Mippin’s architecture: Overview
Fast high quality display in any browser on any phone
DY
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DE
VIC
E O
PT
IMIS
AT
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USER DIRECTED personalisation
AUTO personalisation
PERSONA BASED defaults
PE
RS
ON
AL
ISA
TIO
N
BROWSE & SEARCH user directed discovery
DYNAMIC content promotion
DIS
CO
VE
RY
SOCIAL content surfacing
CONTENT SHARING
SO
CIA
L
Channel
Site
Site
Site
Site
Category
Channel
Site
Site
Site
Site
Channel
Site
Site
Site
Site
ChannelS
ite
Site
Site
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CO
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Slide 23Confidential Refresh Mobile
Thank you