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MINISTRY OF SCIENCE AND EDUCATION OF THE RUSSIAN FEDERATION
PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS
Faculty of Hotel, Restaurant, Tourism and Sport Industry
«The development program of Moscow hotel complex»
Students: Panova Ekaterina Sherbakova Darya
Group 190-28
Supervisor: cand.econ.sciences, associated prof. Nikolskaya E.Y.
Moscow 2015
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PLAN
Introduction
1. Main indices of hospitality development in Moscow
2. The evaluation of incoming tourist flow
3. The State program
«Development of the rest and tourism industry 2012-2016»
4. Investments in Moscow hotel market
Conclusion
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HOSPITALITY IN MOSCOW 10% of local budgetary receipts
The goal an attraction of touristsNecessary conditions for attraction: compliance to international standards; knowledge of changes in touristic requirements; deliberate organization of hotel objects.
is
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HOSPITALITY IN MOSCOW
Analysis for attraction
The analysis consists of the comprehensive investigation of: statistical data on the entrance tourism; market segmentation; political and economical situations in Russia.
Program
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HOSPITALITY IN MOSCOW
Goals of the program:
providing information for design of quantity of locations; attraction of investment streams; development of a touristic infrastructure; planning of activities of concrete hotels.
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INDICES OF HOSPITALITY DEVELOPMENT IN MOSCOW
Source: Moscow Statistics Department
Year Tourist flow (million people)
Capacity of Moscow hotels
2014 5,3 40000 rooms
2018 7,59 50000 rooms
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MARKET SEGMENTATION
Falls in luxury segment
Growth in midscale-economy class
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TRENDS IN ARRIVALS Leader in arrivals -
China – 376,5 thousand in 2013
Popular countries: Japan and Southern Korea.
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INVESTMENTS
«Mebe Development» 50 million dollars «Mercure» 4*230 rooms «Kempinsky» «Intercontinental hotel group»
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THE STATE PROGRAM «DEVELOPMENT OF THE REST AND TOURISM INDUSTRY 2012-2016»
The main theses of the program: development of area sampling of hotel
location is going on; reconstruction of hostels and building floatels
are planning; reconstruction, repair and gardening of parks,
estates and sport complexes are the foundations.
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PROGRAM OF DEVELOPMENT
increasing the number of rooms by 10 thousand in 3 years; construction of middle segment hotels; focusing on tourists from Asian countries; interacting with tour operators and travel agencies; development of special cultural and entertainment
programs.
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Thank you for your attention!