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GRASSROOTS ECONOMY
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MINISTRY OF IDEAS
GRASSROOTS ECONOMY
ON THE
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THE GOAL MAKE YOU THINK ABOUT IT, AGAIN
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TODAYEACHOFUSLIVESSEVERALHUNDREDYEARSINADECADE
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NIGHT OUR GLOBAL VILLAGE AT
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GAP!
CHANGE IN SOCIETY
ABILITY OF EDUCATION TO ADAPT
TIME
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“WE CANNOT SOLVE OUR PROBLEMS
WITH THE SAME THINKING WE
USED WHEN WE CREATED THEM”
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AN INCONVENIENT TRUTH ABOUT SCHOOLING
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Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Ⓒ Dicole Ltd.
THE PAST: INDUSTRIAL PRODUCTION
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Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Ⓒ Dicole Ltd.
INDUSTRIAL LOGIC APPLIED TO LEARNING
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THE GIFT ECONOMY
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WIKIPEDIA VS BRITANNICA
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PASSES WAL-MART NOW #1 MUSIC RETAILER IN US
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THINK iTUNES IS THE
FUTURE OF MUSIC?
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THINK AGAIN.
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DISRUPTION ALWAYS ROOM FOR
FREE
ALL THE MUSIC YOU NEED
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WHERE IS THE
ON PLANET FREE? MONEY
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PROFITABLE COMPANIES ARE FREE MORE AND MORE
FOR THE CONSUMER
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IF YOU DON’T SOMEONE ELSE WILL
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2004 2005 2006 2007 2008
7 M62 M
195 M
382 M
551 M
REVENUE GROWTH HOWMUCHOFABUSINESSMODEL?
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BUILD NOW MONETIZE LATER
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REVENUEMODEL• FEES• SUBSCRIPTION• COMMISSION• ATTENTION
BUSINESSMODEL• DESTINATION• PLATFORM• NETWORK
PRODUCTMODEL• MARKETS• HYPERMEDIA• UTILITYCOMPUTING
STARTUPS MODELS
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GRASSROOTS ECONOMY
YOU CREATE PRODUCTS, SERVICES, EXPERIENCES
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MINISTRY OF IDEAS
FREE NON-POLITICAL
PROCESS FOR THE GRASSROOT
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VISION
WEEKLY OPEN
MEETUP
22 23 2420 2118 1916 17 2515
PROJECT INITATIVE
ACTIVE DEMOCRACY
G20 NEW WORLD MODEL
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HEARTBEAT
OF THE GRASSROOT IN INNOVATION
52 BEATS A YEAR52 STEPS CLOSER TO THE FUTURE
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GENERAL ELECTRIC 327.000
ICELAND 319.756
GENERAL ELECTRIC HAS A VISION
ICELAND NEEDS A VISION
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HOW DID WE GET TO THE
MOON?
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WITH A SIMPLE
VISION
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"...I BELIEVE THAT THIS NATION SHOULD
COMMIT ITSELF TO ACHIEVING THE GOAL, BEFORE THIS DECADE IS OUT, OF LANDING A
MAN ON THE MOON AND RETURNING HIM
SAFELY TO THE EARTH…” MAY 25TH 1961
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SAID THE BOOKKEEPER AT NASA
“MY WORK IS TO GET A MAN TO THE MOON…”
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IN SPACEPEN US INVESTS
CO$T MILLIONS
FISHER AG-7 SPACE PEN
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PENCIL!
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FUTURE
ART
IS
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THE FUTURE IS LIKE
JAPANESE
MARTIAL ART!
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AIKIDO
USE ITS
FORCE IN OUR
ADVATAGE THE WAY OF UNIFYING WITH LIFE ENERGY
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WE ONLY HAVE ONE [ STILL ]
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US
UK
PLANET NEEDS
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INSPIRATIONFOR A NEW
WORLD MODEL
THE ICELANDIC OPPORTUNITY
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ICELAND HAS ENERGY
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300
THOUSANDS
TINY IN POPULATION
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INFRASTRUCTURE THE BASIC PHYSICAL AND ORGANIZATIONALSTRUCTURES NEEDED FOR THE OPERATION OF ASOCIETY OR ENTERPRISE, OR THE SERVICES ANDFACILITIESNECESSARYFORANECONOMYTOFUNCTION
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ALL YOU NEED
FOR A GOOD
LAB
PROTOTYPE A ON ELECTRIC CARS PROTOTYPE B ON DATA CENTERS PROTOTYPE C ON BATTERY CHARGING PROTOTYPE D TRANSPORTAION BUSINESS MODEL PROTOTYPE E ACTIVE DEMOCRATIC PROTOTYPE F ON REALTIME CURRENCY
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TODAY
NOKIA 20 YEARS AGO
THEARTOFTHEPOSSIBLE
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AS WE ALL
WHY NOT THINK
BIGTHINK
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The Icelandic opportunity: Inspiration for a new world model
31st March, 2009
To the Leaders at the G20 London Summit,
A people's movement in Iceland, the Ministry of Ideas hereby outlines to the G20 leaders an opportunity for prototyping a sustainable world.
What level of growth is sustainable in the long term? The answer is not clear, but it is
imperative that we find out. Our behavior is and has been unsustainable. The key to understanding is to earnestly admit that we all share but one ultimate resource, our fragile
planet.
The crash of the Icelandic financial system was a clear early indicator of an unsustainable economy and democracy. It demonstrated the vulnerability of modern political systems and
the need for clear values.
Solving the current challenges by adding new policies to an already fractured framework, as well as injecting economic stimulants, should merely be a short-term fix, to keep the
wheels turning while getting to the root of the problem. We now know that long-term problems are not solved with short-term solutions. The very foundations of liberty and
democracy must be revisited.
At this significant moment in time we do not just stand as nations, alliances or empires but as citizens of a global village. We all share a dream to create and sustain prosperity for
generations to come. United by our common resources, we need a shared vision.
Iceland has a longstanding democratic and entrepreneurial heritage, with a parliament dating back to 930. It has no military and a highly educated population of just 300
thousand. After its recent rise and fall, Iceland offers a unique opportunity in history as the laboratory for prototyping the development of a sustainable model society in all areas,
including democracy, economy, currency and energy.
The time for action is now, while Iceland's infrastructure and financial system are being rebooted. We invite you to take part in this exciting venture.
On behalf of the Ministry of Ideas in Iceland
The people's movement www.ministryofideas.is
DEAR BARACK OBAMA,
G20WE HAVE A PROPOSAL
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“MR. FOREIGN MINISTER
I WOULD LIKE TO MAKE A VISITI BELIEVE ICELAND WILL BE FIRST TO RECOVER”
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THINKING DIFFERENT
SOLUTIONS ? BLENDED VALUES
GLOBAL AWARENESS
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200 BILLIONISKININNOVATION
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200 BILLIONISKININNOVATIONCROWD-SOURCED
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THE WISDOM OF CROWDS
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- NATIONAL ASSEMBLY -
NOVEMBER 14TH 2009 - LAUGARDALSHÖLL
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DRIVER OF 200B ISK VC FUND NATIONAL ASSEMBLY
ENERGY
DEMOCRACY 2.0
ELECTRIC CARS
EDUCATION 2.0 IT
DESIGN
BIOTECH
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INSPIRATIONFOR A NEW
WORLD MODEL
THE ICELANDIC OPPORTUNITY
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INVESTMENT
WORLDBANK/NIB
DIVERCE INDUSTRIES
RENAISSANCECAPITAL
200 BILLION ISK
DEFINED BY THE VISION
CROWDSOURCED VISION
OFFERS AAA RATING
BOTH “STUCK” & NEW CAPITAL
CAPITAL INJECTION
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“BLENDED VALUES” SOCIAL✚FINANCIAL✚ENVIRONMENTAL
VALUECREATED
GRASSROOTSECONOMY✚CROWDSOURCING