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Locally Grown News.comConnecting consumers to their food and their communities
Michelle Ferrier, Proprietor
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Locavore:
Eating Local Foods
“Better food – more local,
more healthy, more
sensible – is a powerful
new topic of the American
conversation.
[--”Animal, Vegetable, Miracle: A Year of
Food Life,” by Barbara Kingsolver]
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Shifting the civic dialogue from the town center
to the kitchen table.
Building relationships between neighbors.
Shaping agendas for dialogue and action in
communities.
Building
Social Capital
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Online community website lets members
share stories, photos and events around
local food, local products, sustainability
and community...Local First!
Creating Local
Community
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LocallyGrownNews
Franchise Offers:
Content niche around local first initiatives.
Shared content and advertising network.
Shared marketing/design/promotion support.
Robust content management system with support.
Dedicated team of women supporting each other.
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Version 2.0
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Version 3.0
•Geolocation tools for all
content
•Addition of “Rate This”
feature
•Content types such as
Video, Marketplace
Directory
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Version 3.0
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Key Elements Content: Compelling content that drives passion
Architecture: Robust content management system
versus blog platform
Functions: User-generated content and social media
features.
Engagement: Being in/of the community; helping to
reflect that community to itself; participant observer.
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EngagementMay 1, 2010 to July 31, 2010
Aug. 1, 2010 to Oct. 31, 2010
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Future GrowthGeographic growth
along I-40 and I-85
corridor.
New franchises in
Florida coming on
board 1st Quarter
2011.
Print/mobile vehicles
launched
in 2011.
New revenue
streams in
merchandise offered
2011.
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ISO:
New Proprietors
Michelle Ferrier, Founder, LocallyGrownNews.com
[email protected]; Twitter: localize_nc;
Women passionate about their communities
Interested in growing your own business
Desiring collaborative, supportive network