Download - Michael Bruny-Groth Graphic Design Portfolio
michael bruny-groth7086 W. KL. Ave. apt #6, Kalamazoo, MI 49009269.783.6771
design PORTFOLIO
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IntentIon
I need money, and while people
are practically lining up to hand
it to me, some good old fashion
work is good for the soul.
Go to WoRK
IntentIonGo to WoRK
3
3
SuppoRt
No nagging stressful thoughts
keeping me awake all night. I get
a solid 8 hour snooze session.
Sleep
SuppoRtSleep
blanK
blanK
7 obStacle
I left my lights on again. My
car doesn’t notify me when I’m
being an idiot. There will be no
auto transportation on this day.
DeaD caR
7obStacleDeaD caR
Excuses Excuses is a custom solitaire game created to map my morning routine.
Typography II, Fall 2010
alaRm
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4
SuppoRt
The alarm I remembered to set last
night went off without any hitches.
I even placed it across the room to
force myself out of bed.
SuppoRtalaRm
alaRm6
6
SuppoRt
A warm shower in the morning
washes over me like rays of life,
waking me with soggy vigor that
almost nothing else provides.
WaRm SHoWeR
SuppoRtWaRm SHoWeR
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5
SuppoRt
Sometimes the only thing that is
getting me out of bed at 6:30am
is pure power of will.
WIll poWeR
SuppoRtWIll poWeR
ABAI 2013 Convention, Minneapolis In this system for the Association for Behavior Analysis International’s 2013 convention in Minneapolis Minnesota a wooden model was photographed with items representing popular landmarks in the city.
Intern I, Fall 2011
Reaction & Response The Dada movement was a reaction to the horrors of WWI. The Dadaists responded socially and politically.
Cultural Context of Graphic Design, Spring 2011
Schreiber Conference Identity and system for the Alzheimer’s Association’s Great Lakes Chapter’s Schreiber Conference. The conference focuses on caregiving and professional support.
Intern II, Spring 2012
National Audubon Society Field Guide Covers These covers for the Audubon Field Guides reduces the expansive wilderness the books capture to its most intimate level, as intimate as the care taken in creating the guides.
Design Applications, Spring 2011
Knight Watch Inc. In my two year internship with Knight Watch Inc. I rebranded the company, and designed materials including business systems, sales materials, online forms, and vehicle decals.
Knight Watch Inc, 2011
KWI Technologies Brand This brand was developed for a subsidiary of Knight Watch Inc., KWI Technologies. The company develops installs and maintains Integrated building automation systems.
Knight Watch Inc, 2010
ambitious innovative expanding
ecoATM Rebrand This project is a semester long rebrand of an environmentally sustainable company. Intensive research and a differential study were employed to enhance the sustainable aspects of the company’s brand.
Advanced Problems, Fall 2011
R3M’s machines come in three different colors, each of which are vibrant and attractive to consumers. The colors, yellow-green, white, and gold symbolize the three R’s in R3M’s tagline, recycle, redeem, and reward respectively.
FOREVER.end the wasteful life-cycle of consumer electronics
make reducing eWaste sustainable, convenient, and rewarding
expand our enterprise for consumers, manufacturers, and the environment
R3M’S MISSIoN IS
10515 Vista Sorrento Pkw
y
San Diego, C
A 92121
CEO Tom Tullie
10515 Vista Sorrento Pkwy
San Diego, California 92121p: 650.743.0870
R3M.CoM
10515 Vista Sorrento Pkwy
San Diego, California 92121p: 650.743.0870
f: 650.821.0447
R3M.CoM
February 2, 2011
Tom TullieecoATM10515 Vista Sorrento ParkwaySan Diego, CA 92121
Dear Tom Tullie:
Over the past four months I have studied your company and its brand. I am smitten with your service and the innovation your company brings to eWaste management and the green movement as a whole. I strongly believe in your company and its goals. Because I believe so strongly in ecoATM, I have spent 15 weeks assessing your brand.
Firstly, such an amazing machine that provides the invaluable service that the ecoATM offers should be everywhere. ecoATMs should be in every town, city, and state across the nation. An expanding brand needs a strong mission and an equally strong visual identity. The brand I have created promotes a mission that is forever; ending the wasteful life-cycle of consumer electronics forever, making reducing eWaste sustainable, convenient, and rewarding forever, and expanding the enterprise for consumers, manufacturers, and the environment, forever.
ecoATM is an incredibly green company. With that being said a company does not to be painted green to communicate that identity. Greenness is essential to the brand, but so is the technological aspect of your company. My brand proposal for your company communicates the company’s sustainable practices through its name R3M. The acronym stands for the three R’s of recycling and the M stands for machine. The tag line of the new brand (recycle: redeem rewards) exclaims that if a consumer use our service, not only will they be recycling but they will also be rewarded for doing so. I believe this message is pivotal to the company’s essence. Its appeal is that everyone benefits. Even if the average consumer is not green-savvy, they understand rewards. The brand communicates the advanced technology ecoATM employs and develops through its forms. The customized typeface I have developed communicates a bold permanent technological force, while the name illustrates the companies sustainable essence and goals.
I deeply respect your company and hope that this brand proposal will enhance your company’s success.
Sincerely,
Michael Bruny-Groth
Publication: 21v1 These two spreads are for a self published class magazine about the first decade of the new millennium.
Typography III, Spring 2011
Differential Tuition Interactive Infographic An informative interactive animation created in Adobe Flash with Actionscript 3.0 to explain differential tuition in the College of Fine Arts at Western Michigan University.
Special Topics New Media, Fall 2011
Justified: Weighing Desisions, Finding Solutions Justified was the senior BFA exhibition for graphic design students
at Western Michigan University. I created the Initial concept, and was lead exhibition designer, planner, and installation designer.
Graduation Presentation, Spring 2012
iNTOGRAPHiCS Intographics merge the information landscapes of infographics with the interactivity of a videogame by placing user controlled avatars into infographics.
Senior Projects, Spring 2012
x
y
Traditional non-interactive
infographics require that the user
remain engaged over a long visual
distance. I propose completely
emerging the user in the inform-
ation through a new form of
interactive infographic, called
intographics. Intographics merge
the information landscapes of
infographics with the interactivity
of a videogame by placing user
controlled avatars into infographics.
michael bruny-groth7086 W. KL. Ave. apt #6, Kalamazoo, MI 49009269.783.6771
design PORTFOLIO