Download - METAL-BAND LOGO INFOGRAPHIC
CARMIKLE / INFO-GRAPHIC / 2012
CREATIIVE BRIEF Background Heavy metal bands have long prided themselves on their logo. Different kinds of logos usually but not always correspond with a sub-genre of metal. For instance precision graphics style logos correspond with trash metal, and bastard gothic with black metal.
Target Audience Boys and girls ages 13-19 who listen to heavy metal, or frequently shop at hot-topic.
Client Hot-topic.com
Objectives To create a fun info-graphic that pokes fun at the metal band logo phenomena, that also attracts the target audience to hot-topic.com
Obstacles Logo usage laws
Tone Loud and aggressive
CARMIKLE / INFO-GRAPHIC / 2012
MOOD BOARD
CARMIKLE / INFO-GRAPHIC / 2012
CONCEPT SKETCHES
CARMIKLE / INFO-GRAPHIC / 2012
PROCESS
SHARP N’ POINTY
Identifying features: A delicate balance of lightning
bolts and switchblades.
What it says about the band: Might be overcompensating
for something.
ARTERIALIdentifying features:
The blood spatter should’ntoverwhelm, simply accentuate.
What it says about the band: Hey, check out this dead
animal. Let’s poke it
BASTARD GOTHIC
Identifying features: Menacing yet dignified, like an
iron fence shrouded in ivy.What it says about the band:
Bookshelves packed with leatherbound History of Ancient Warfare texts.
PRECISION GRAPHICS
Identifying features: Clean lines and immaculate
angles for easy-on-the-eyes impact.What it says about the band: Complete collection of every Star Trek series on VHS filed
chronologically by year.
SATAN-FRIENDLY
Identifying features: The pentagram should be
placed in a reverential location.What it says about the band:
Yup, we’re evil; but we also know the brand value of pre-established evilness.
METAL LOGO BREAKDOWN!!
*roll over the icons for more information
HOT-TOPIC’S