Download - Merits & demerits of franchising

Merits and demerits of Franchising

Chapter2

Objectives

• The Importance and merits for giving franchise .

• The Importance and merits for becoming franchise .

• Key drawbacks of owning a franchise .

• Key drawbacks of giving a franchise.

2

Introduction

• The very concept of franchising is expansion of a business enterprise through a network of franchised units.

• Franchising offer multiple benefits of low capital expenditure, Personal commitment and motivation.

• Franchising benefits for Society, Franchisees, Franchisor

3

Franchisees benefits

• The trademark of the Franchise and the product sold appear to be valuable

• Franchisee is willing to pay something to sell these commodities.

• Franchisees business benefits from goodwill & brand name.

4


• Franchisor often gives managerial advice to the Franchisees.

• Franchisees lack of basic or specialized knowledge and experience is overcome by training program.

• Earn profit without investing high capital

5


• An experienced Franchisor is fully aware of what to do & what not to.

• There are many he requires to know about lest he may face unending problems.

6


• The Franchisees will usually need less capital than he would set up a business independently.

• All leading banks offer special package to Franchisors worth a name than they would to small time dealer.

7


• In a way the Franchisees become an entrepreneur and opens a business with substantial assistance.

• The Franchisees should have access to the Franchisors research and development department.

8


• However no Franchisees should consider that because he is coming under the umbrella of the Franchisor ,he is not going to expose any risk at all.

• What makes Franchise different from other business is it gains from Franchisor the entire business concept.

9


Advantages of Franchise ownership

• Overall competitive benefits

• The brand identification often provide new Franchisees with established customer base

10



• Preopening benefits

• The Franchisors have learned from mistakes & advice new Franchisees not to repeat those.

11



• Ongoing benefits

• In exchange for paying royalty Franchisees receive training program.

• Professionally designed point of sale created

12

Franchisors benefits

• The Franchisor can earn a reasonable profit without involving high capital risk.

• Expenses towards developing Franchisees are covered by frontend fees & royalty

13


• The Franchisor is safe from the risk of financial loss in case a Franchisees unit fails to pick up.

• The Franchisor acquires the advantage of bulk buying facilities & payment terms.

14


• The Franchisee invests money ,time & effort in buying the Franchise

• She/he will become independent & self employed entrepreneur.

15


• When a sub unit fares well ,the Franchisor also earns more.

• The Franchisor is free from motivating managers , to fix targets for staff.

16


• Reduced daily involvement

• The Franchisor provide all the business format to Franchise.

• The Franchise is responsible for day to day administration.

17


• He will be able to carve out new strategy or think about innovative technology.

• Instant possession of a memorable name and status automatically lead to increased sales.

18

Demerits of Franchisee

Just as two sides of coins there are certain drawbacks and shortcomings too.

– They are loss of ownership

– Lower profit

– Interdependence

The Franchisor owns the business format,

He controls whole activity.

19


• Loss of ownership

• The Franchisor explains ,discusses and places suggestions intend of commanding & instructing.

• Over the period Franchisee gains experience & his confidence gets boosted.

• He may start asking questions on certain policies

20


Lower profit

• Franchising to have certain teething problems.

• The finance crunch will be one of difficulties of a Franchisor

• Advertising and marketing become costly affair

21


• Lower profit

• This low income coupled with initial negative cash flow may tempt a Franchisor to search for speedier and larger financial gain.

• Also asking higher rate of royalty may show an upward mobility of income but may end disaster later.

22


Interdependence

The success of Franchisee has heavy dependence on mutual trust and co-operation between both partners.

On the part of the franchisee ,it become mandatory for him/her to follow laid down terms

23


Interdependence

• These measures would be definitely lead to a successful Franchise.

• On the other hand sticking to outdated policies will ruin the Franchisee leading to bankruptcy.

24


Hard work & Effort

• There goes a common belief that Franchising is easy way to get rich fast.

• It is easy reaching & negotiating for suitable property

25


Hard work & Effort

• It will be tedious and monotonous to keep the premises spick and span.

• Financial commitments will have to be made as per situation demands

26


• Constant Payment

• After meeting the initial expenditure the Franchisee has to make regular royalty payments to the Franchisor

• This constant continued payment for a long period becomes an irritant for a Franchisee

27


Inflexible rules & Procedures

• The Franchisee is under obligation to operate strictly under guidelines laid in operations manual.

• The Franchisor checks up in every detail to ensure that procedures are religiously followed

• If found otherwise the Franchisee could be ousted by terminating agreement.

28


Inflexible rules & Procedures

• Apart from getting green signal from the Franchisor he has to bring the other Franchisee in the network in line.

• In case the Franchisee wants to wind up and sell the outgoing concern ,the Franchisor can be obstacle.

29


Mutual Dependence

• The relationship between Franchisor and Franchisee is one of interdependence.

• They are dependent on each other to make business successful.

• They could be pulled up by media for mistreating their staff

30

Demerits for a Franchisor

Disadvantages to a Franchisor

• Control & co-ordinate a network of semi-Independent businessmen .

• The policies and monitoring standards by the Franchisor is vital but can at times be difficult.

31


Disadvantages to a Franchisor

• This may be personality clashes between Franchisee & members of Franchisor team.

• It will be quite apparent that a Franchise is no way agent or representative of a Franchisor

32


Disadvantages to a Franchisee

• This Ongoing payments and strict protocols can be oppressive to aspiring entrepreneurs.

• While buying into a franchise can provide a more solid ,established introduction to business world.

33



Expenses

• Buying into Franchise is not cheap

• The initial cost of Franchise can be 10to 12 lakhs or more

• Franchisee must pay ongoing royalties to the parent companies.

34



Expenses

• These payments can vary from standard rates to percentage of profit.

• The Franchisor may also require payments for training & other services.

35



Protocol

• Due to strict protocol established in contracts and operations manual there is little room for creativity.

• That rigidity ensures consistency among a firms Franchisee

36



Protocol

• Another potential drawback of owning a Franchise is that Franchisors places a number of restrictions on their Franchisee .

• These restriction can make a variety of forms including limitations on product.

37



Name association

• In a Franchise model ,the name association is touted as tremendous benefit to starting entrepreneurs.

• Some companies try to make money by just collecting Franchise fees

38



Name association

• Name association is widely seen as one of the major benefits of Franchise ownership.

• The best protection against this is to make sure the Franchisor has a time tested and solid reputation within the industry.

39



Name association

• Main disadvantages is loss of control

• The Franchisee’s reliance on the power of the Franchisor’s brand may prove to be a disadvantage, if the Franchisor fall into dispute.

40



Limited Potential

• Automatic restriction on growth are a major drawback of franchising.

• Growth potential Franchised operation is limited by a couple of factors.

41



Limited Potential

• Another factor that limits the growth potential of Franchisee is Franchisees cannot Franchisee.

• Franchisee’s business may suffer as a result of an error on part of Franchisor.

42



Obligation

• According to the International Franchise Association, the average length of a Franchise agreement in 2009 was 10.6 years.

• Franchised business tend to be highly specialized.

43



Obligation

• The Franchisee will not have the unfettered right to sell his business.

• The Franchisee may become over dependent on the support of the Franchisor .

44



No guarantee

• Usually there is no guarantee of financial success for the Franchisee.

• While the estimated startup costs of the Franchises are an implied earning claim .

45



Conflicts

• Franchisor/ Franchisee relationship can easily cause conflict if either side is incompetent .

• As a Franchisee ,he has little legal source.

46

Summary

Merits

Franchisee

• The trademark of the Franchise and the product sold appear to be valuable

• Franchisee is willing to pay something to sell these commodities.

• Franchisees business benefits from goodwill & brand name.

47

Summary

Merits

Franchisee

• Franchisor often gives managerial advice to the Franchisees.

• Franchisees lack of basic or specialized knowledge and experience is overcome by training program.

• Earn profit without investing high capital

48

Summary

Merits

Franchisor

• The Franchisor can earn a reasonable profit without involving high capital risk.

• Expenses towards developing Franchisees are covered by frontend fees & royalty

49

Summary

Merits

• The Franchisor is safe from the risk of financial loss in case a Franchisees unit fails to pick up.

• The Franchisor acquires the advantage of bulk buying facilities & payment terms.

50

Summary

Demerits

Franchisee

– They are loss of ownership

– Lower profit

– Interdependence

51

Summary

Demerits

Franchisor

• Control & co-ordinate a network of semi-Independent businessmen .

• The policies and monitoring standards by the Franchisor is vital but can at times be difficult.

52

Merits and demerits of Franchising

End of Chapter2

“Like” us on Facebook: http://www.facebook.com/welearnindia p // /

“Follow” us on Twitter:http://twitter com/WeLearnIndiahttp://twitter.com/WeLearnIndia

Watch informative videos on Youtube: http://www.youtube.com/WelingkarDLP

Download - Merits & demerits of franchising

Top Related