Download - Mei-Ying Li Portfolio
PORTFOLIO OF MEI-YING LI
TABLE OF CONTENTS
CAMPAIGN
PRINTS
INTERACTIVE
06
36
56
01
02
03
CAMPAIGN
01
PROJECT/
LILAS PERFUMED CHOCOLATE
Select or create a chocolate company to brand. The branding includes the company’s logo, campaign, packaging, and website.
The company I chose is called Lilas, a high-end perfumed chocolate brand from France, whose main client is middle-class females. My goal is to introduce the elegance of Lilas Chocolate to the U.S market.
PROBLEM /
SOLUTION/
MEI-YING LI LILAS
08
Chocolat Parfumé
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FORGET ME NOT DAYLILY BLUE LAVENDER ROSEq q q q qq q q
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Perfumed Chocolate Collection
MEI-YING LI LILAS
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FORGET ME NOT DAYLILY BLUE LAVENDER ROSEq q q q qq q q
� Perfumed Chocolate Collection
Chocolat Parfumé
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Chocolat Parfumé
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MEI-YING LI LILAS
12
A Taste To Remember
� � � A Taste To Remember
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MEI-YING LI LILAS PROCESS
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Lilas Lilas
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PROJECT/
CRISIS OF REFINANCING
Rebrand a non-profit organization and come up with a merchandising strategy and Ad campaign.
The organization I chose is called NFCC. It promotes the national agenda for financially responsible behavior, and builds capacity for its members to deliver a high quality financial education and counseling services. My concept is to introduce the problem by using incom-plete geometric shapes, which represent the idea of debt. It is a very common problem in United States, but as long as it exists, the indi-vidual’s life wouldn’t be complete.
PROBLEM /
SOLUTION/
http://vimeo.com/40275060URL/
MEI-YING LI NFCC
16
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
MEI-YING LI NFCC
18
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
MEI-YING LI NFCC
20
Your Debt Helper
Visit www.nfcc.org
D E B TYour Debt Helper
Visit www.nfcc.org
D E B T
D E B TYour Debt Helper
Visit www.nfcc.org
MEI-YING LI NFCC
22
Your Debt Helper
Visit www.nfcc.org
D E B T
MEI-YING LI NFCC
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N F C C N F C C N F C C N F C C N F C C
N F C C N F C C N F C C N F C C N F C C
N F C C
[ ]N F C C N F C C N F C C N F C C
N F C C N F C C N F C C N F C C N F C C
N F C C N F C C N F C C N F C C N F C C
Don’t Be Stupid
D E B T
Your Debt Helper
Visit www.nfcc.org
Make The Smart Decision
D E B T
Your Debt Helper
Visit www.nfcc.org
MEI-YING LI NFCC PROCESS
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Debt Incompletes You
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
Don’t Risk It
D E B T
Your Debt Helper
Visit www.nfcc.org
Debt Incompletes You
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
Debt Incompletes You
D E B T
Your Debt Helper
Visit www.nfcc.org
N F C C
PROJECT/
GREEN HARMONY
Create an identity system for a community-oriented new studio called Green Harmony.
The concept behind the logo is green and peo-ple. To incorporate the idea into my design, I created a graphic based on the company’s initials, g and h, symbolizing people reach-ing out his hand to others, which matches the company’s aim—to help the community. I also chose the color green because they are a environmentally friendly company, and green tends to give the audience a natury, green-peace feel.
PROBLEM /
SOLUTION/
MEI-YING LI GREEN HARMONY
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MEI-YING LI GREEN HARMONY
30
PROJECT/
DRUG ABUSE
Create a visual engaging campaign for a social issue.
The topic I chose for this project is drug abuse. My concept is to show the audience that over-using drugs might not affect one’s health right away, but it will kill one over time.
http://vimeo.com/40275171
PROBLEM /
SOLUTION/
URL/
MEI-YING LI DRUG ABUSE
30
PROJECT/
STERN GROVE FESTIVAL
Create a series of postcards for a music festi-val here in San Francisco. The postcards have to indicate the date of the event and some basic information.
Through my research, I found the music being played at the event is mostly relaxing, and happy. I wanted to create postcards that show the positive energy of the event. My solution is to use vivid colors to visually communicate the feeling of happiness. And the circles represent the vibration of sound.
PROBLEM /
SOLUTION/
MEI-YING LI STERN GROVE FESTIVAL
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MEI-YING LI STERN GROVE FESTIVAL
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PRINTS
02
PROJECT/
LIFE’S TOO F***ING SHORT
Redesign a book cover to better represent its content.
Life’s Too F***ing Short is a self help book dealing with depression. My concept is to use vivid colors to represent beautiful things in one’s life. The line is a metaphor of life line and each circle is a stop in life. The idea of using circle continues to the text in each chapter opener.
PROBLEM /
SOLUTION/
MEI-YING LI LIFE’S TOO F***ING SHORT
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MEI-YING LI LIFE’S TOO F***ING SHORT
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MEI-YING LI LIFE’S TOO F***ING SHORT
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PROJECT/
STRIKE ME
Design a book based on a natural phenomenon.
The natural phenomenon I picked is thunder-storms. The keywords I chose are rage, destroy, and combination. All of the design are based on the keywords I picked.
PROBLEM /
SOLUTION/
MEI-YING LI STRIKE ME
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MEI-YING LI STRIKE ME
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PROJECT/
THE NEW VISION
Create two posters and a book based on two type designs from a specifi c era.
The time period I chose is Bauhaus, and the fonts I chose are Koloss and Erbar. I was inspired by the architectural style, and the 45 degree diagonal lines, and that is what I based my design on.
PROBLEM /
SOLUTION/
MEI-YING LI THE NEW VISION
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MEI-YING LI THE NEW VISION
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ERBAR19
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JAKOB
a b c d e f gh i j
k l mn o p q r s
t uv w x y z
A B C D E F G H I JK L M N O P Q R S T U V W X Y Z
1234567890
BOLD
COND
ENSED
MEI-YING LI THE NEW VISION
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ERBAR19
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JAKOB
a b c d e f gh i j
k l mn o p q r s
t uv w x y z
A B C D E F G H I JK L M N O P Q R S T U V W X Y Z
1234567890
BOLD
COND
ENSED
ERBAR
1923JAKOB
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1234567890
BOLD CONDENSED
KOLO
SS
AB
CD
EF
GH
IJ
KL
MN
OP
QR
ST
UV
WX
YZ
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&'()/?
=
jakob
erbar
1234567890
19
23
ab
cde
fg
hijk
lmn
op
qr
st
uv
wx
yz
MEI-YING LI THE NEW VISION
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KOLO
SS
AB
CD
EF
GH
IJ
KL
MN
OP
QR
ST
UV
WX
YZ
!"#
$%
&'()/?
=
jakob
erbar
1234567890
19
23
ab
cde
fg
hijk
lmn
op
qr
st
uv
wx
yz
KOLO
SS
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XYZ
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erbar
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INTERACTIVE
03
PROJECT/
SCHOOL OF ILLUSTRATION
Design a website for AAU Illustration department.
HTML/CSS/PHP
newmedia.academyart.edu/~02771141/illustration
PROBLEM /
CODING/
URL/
MEI-YING LI AAU ILLUSTRATION
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MEI-YING LI AAU ILLUSTRATION
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PROJECT/
LILAS PERFUMED CHOCOLATE
Website design for my Lilas perfumed choco-late project.
HTML/CSS/960Grids
meiyingli.com/lilas
PROBLEM /
CODING/
URL/
MEI-YING LI LILAS
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MEI-YING LI LILAS
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Design a website for SOMAFM.
HTML/CSS/960GRIDS
meiyingli.com/somafm
PROBLEM /
CODING/
URL/
MEI-YING LI SOMAFM
66
PROJECT/
THE NEW VISION
Design a website for my new vision project.
HTML/CSS
meiyingli.com/newvision
PROBLEM /
CODING/
URL/
MEI-YING LI THE NEW VISION
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MEI-YING LI THE NEW VISION
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MEI-YING LI THE NEW VISION
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PROJECT/
PRESS HERE
Design an interactive book for ipad
CORONA SDK
PROBLEM /
SOFTWARE/
MEI-YING LI PRESS HERE
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MEI-YING LI PRESS HERE
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MEI-YING LI PRESS HERE
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MEI-YING [email protected]
I want to thank all of my friends, family, and instructors over the past four years. I would not have been where i am now without all of you. Thank you so much for everything.
DESIGNER/
THANK YOU/