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Meeting of State IEC Nodal Officers for MGNREGA
14 March 2014
Analysis of State IEC Plans (’13 -’15)
Overall observations and recommendations
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The Flow
• Decision taken in 5-6th Dec 2013
• IEC Action Plans: a few observations
• Way ahead
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Decisions taken on 5-6th Dec 2013
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5-6th Dec. Meeting
• Customisation of IEC strategy & plans • Define stakeholder-wise target output and outcomes • Focus on activities requiring inter-personal
communication (IPC) – to bring in changes in the attitudes and practices.
• IEC & Rozgar Divas• Plan to include, in a tabular form,
– the proposed activities, key messages, IEC tools, specifications, frequency/no. of units, budget line etc.
– month-wise/quarterly implementation plan for each of the IEC activities
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5-6th Dec. Meeting
• IEC materials – attractive, appealing, clear, precise, easy to
disseminate and cost-effective. – revisit the existing IEC/training tools and
materials.
• Development of key messages– Precise, specific, scientific, clear, relevant and
standardised
• Nomination of a State nodal officer
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IEC Action Plans
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IEC Plan: Submission Status
Submitted (24) Yet to submit
A & N Islands, AP, Assam,
BH, Chhattisgarh, Gujarat,
HR, J & K, JH, KNK, Kerala,
MP, MH, Manipur,
Meghalaya, Mizoram,
Punjab, RAJ, Sikkim ,
Tripura, UP, WB, OR, TN
Goa, UK, HP, Arunachal
Pr., Nagaland, D & N
Haveli, D & Diu,
Lakshadweep,
Puducherry
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Analysis of IEC PlansIndicator States
Customization with GoI’s IEC Strategy and Plan (16)
AP, Sikkim, MH, BH, Kerala, Punjab, UP, WB, A & N Islands, Assam, HR, Gujarat, TN, OR, Chhattisgarh, J & K
Key Messages (5) Sikkim, Kerala, UP, A & N Islands, Assam
Key messages aligned with IEC tools (5)
Sikkim, Kerala, UP, A & N Islands, Assam
Identification of effective IEC tools and their specification (2)
Punjab, Assam
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Analysis of IEC Plans
Indicator States
Budget with IEC components (15) Meghalaya, Manipur, AP, JH, MP, MH, BH, Sikkim, Kerala, Punjab, UP, WB, Assam, A & N Islands, HR
Monthly/Quarterly Implementation plan (7)
AP, JH, MH, Sikkim, Punjab, UP, WB
Explanatory Note on IEC activities, tools, target groups, objective of IEC intervention etc. (6)
Manipur, AP, Sikkim, Kerala, WB, Assam
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Nodal Officer Nominated
Nominated States (11)
• Bihar, Sikkim, Maharashtra, Punjab, Tripura, AP, Rajasthan, Jharkhand, Manipur, Mizoram, UP
Not nominated (13)
• West Bengal, Karnataka, Kerala, Meghalaya, Andaman,Haryana, Chhattisgarh, Odisha, Tamil Nadu, Assam, Gujarat, J&K, Madhya Pradesh
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Focus on IPC
IPC related tools (17)
• Bihar, Sikkim, West Bengal, Karnataka, Tripura, Rajasthan, Jharkhand, MP, Manipur, Sikkim, Kerala, UP, Andaman, Assam, Haryana, Odisha, Mizoram
No IPC attempts (7)
• Maharashtra, Punjab, Andhra, Jharkhand, Meghalaya, Punjab (?),Tamil Nadu
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Rozgar Divas Aligned with IEC Plan
Aligned (1) ?
• Odisha (Rozgar Mela?)
Not aligned (23)• (Andaman and Nicobar,
Andhra Pradesh, Assam, Bihar, Chhattisgarh, Gujarat, Haryana, Jammu and Kashmir, Jharkhand, Karnataka , Kerala, Madhya Pradesh , Maharashtra, Manipur, Meghalaya, Mizoram, Punjab, Rajasthan, Sikkim , Tripura, UP, W Bengal, Tamil Nadu)
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Way ahead
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Way Ahead
• States who have submitted plan– Rework and revise the plan as per Ministry’s
observations/suggestions• States who are yet to submit plan
– Incorporate suggestions in to the plans and submit• MoRD
– Examine the remaining plans (9 + )
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Thank you