Download - Medias in purchase process / women, NRS 2016
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Women’s use of information sources during the purchase process
in 2016Cars | Style & Fashion | Travelling | Health & Well-being |
Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology |
Saving & investing
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
”Which of the following information sources you use when looking for ideas and tips of different
products / when comparing quality and features of a product/service / when making a purchase
decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 16 16 16 %
Magazine websites 7 7 7 %
Blogs 1 3 3 %
Newspapers 18 15 16 %
Newspaper websites 5 5 4 %
Television 6 6 4 %
Radio 1 1 0 %
© TNS
Purchase process / Cars (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Purchase process / Style and fashion (women)
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 48 31 27 %
Magazine websites 13 11 10 %
Blogs 15 11 10 %
Newspapers 10 11 13 %
Newspaper websites 3 3 2 %
Television 12 9 6 %
Radio 1 1 1 %
Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 37 27 23 %
Magazine websites 14 12 11 %
Blogs 12 10 9 %
Newspapers 17 14 14 %
Newspaper websites 6 5 5 %
Television 15 9 7 %
Radio 2 1 1 %
Purchase process / Travelling (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 54 38 30 %
Magazine websites 28 16 13 %
Blogs 21 14 11 %
Newspapers 21 15 20 %
Newspaper websites 10 6 4 %
Television 20 12 9 %
Radio 1 1 1 %
Purchase process / Food and cooking (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 42 30 26 %
Magazine websites 12 10 9 %
Blogs 9 8 7 %
Newspapers 15 13 14 %
Newspaper websites 5 4 3 %
Television 12 7 6 %
Radio 3 2 1 %
Purchase process / Health and well-being (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 36 28 24 %
Magazine websites 10 11 11 %
Blogs 12 11 11 %
Newspapers 6 9 10 %
Newspaper websites 2 3 2 %
Television 9 6 6 %
Radio 1 0 0 %
Purchase process / Cosmetics and cosmetics brands (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 47 30 26 %
Magazine websites 12 11 10 %
Blogs 12 8 8 %
Newspapers 14 12 14 %
Newspaper websites 3 3 3 %
Television 12 8 6 %
Radio 0 0 0 %
Purchase process / Furniture and decorating (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 33 24 20 %
Magazine websites 9 8 8 %
Blogs 7 5 5 %
Newspapers 10 12 14 %
Newspaper websites 2 3 3 %
Television 12 8 5 %
Radio 1 0 0 %
Purchase process / Building and renovating (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 46 29 25 %
Magazine websites 10 9 8 %
Blogs 7 5 6 %
Newspapers 12 10 13 %
Newspaper websites 3 3 2 %
Television 14 10 6 %
Radio 1 1 1 %
Purchase process / Gardening (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 23 21 17 %
Magazine websites 10 10 10 %
Blogs 4 5 6 %
Newspapers 15 14 16 %
Newspaper websites 4 5 3 %
Television 8 7 5 %
Radio 1 1 0 %
Purchase process / Home entertainment and IT (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
Source: NRS MG + total 2016Target group: women, n=4 810, est. 2 284 000
Ideas and tips Comparing / evaluating Purchase decision
Print magazines 22 17 16 %
Magazine websites 6 6 6 %
Blogs 2 3 3 %
Newspapers 14 14 13 %
Newspaper websites 4 4 4 %
Television 5 4 3 %
Radio 1 1 1 %
Purchase process / Saving and investing money (women)Which of the following information sources you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?
All the results of National Readership Survey (NRS) for individual magazine titles
can be found in Finnish Magazine Rate Cards service
www.ratecards.fi