Download - Mediactive: Using Media in a Networked Age
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Mediactive:
Using Media in a Networked Age
Dan GillmorKnight Center for Digital Media Entrepreneurship
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0
Media Shift
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Media 0.1
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Media 0.5
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Media 1.0
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Media 1.1
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Media 1.5
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Media 2.0
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Media 2.5
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20th Century Information Theory
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Sources Author(s)
Info
Media Readers
Message
Sent Info
Misinformation, disinformation,
junk, etc.
Message
Or…
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Media 3.0
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20th Century Information Theory
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‘Democratized’ MediaNot in the sense of voting......but Participation
–Creation/Production–Access
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A Read-Write Web
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Consumers <==> Creators
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Creators <==> Collaborators
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1
Supply
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Who is a journalist?
Wrong question.
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Journalism
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Not Journalism
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AND, not OR
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Innovation | Adaptation(Good news: Trying New Things is Cheap)
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Professional“Amateur”
Mass
Niche
AftenbladetLocal TV News
(Part of) Emerging Media Ecosystem
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2
Demand
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Photo by Stovak via Flickr
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Too Much Information
Photos by Eammon Sullivan and perspikace via Flickr
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Accurate? Trustworthy?
Not Necessarily, in a ‘Photoshop’ World
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Not to Mention (ahem)…
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3
Principles
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1. Using. Not consuming.2. Participation with integrity.
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Principles (for “consumers”)
Skepticism–Be skeptical of absolutely everything
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Principles
SkepticismJudgment
–But not equally skeptical of absolutely everything
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Credibility Scale
0-30 +30
Anonymous Comments
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Principles
SkepticismJudgmentResearch
–Ask your own questions, especially when making big decisions
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Best place to startWorst place to stop
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Principles
SkepticismJudgmentResearchFree thinking
–Go outside your comfort zone, in politics and culture
–Be relentless with yourself
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PrinciplesSkepticismJudgmentResearchFree thinkingTechniques
–Create media–Understand how media persuade
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For ‘Creators’
All of the above (principles for consumers) PLUS these journalistic principles:
Thoroughness– Not just interviews, documents, but also wider
collaboration
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Principles for Creators
ThoroughnessAccuracy
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Principles for Creators
ThoroughnessAccuracyFairness
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Principles for Creators
ThoroughnessAccuracyFairnessIndependence
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Principles for Creators
ThoroughnessAccuracyFairnessIndependenceTransparency
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4
Mediactive
(In the Digital Age, what is a book?)
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Mediactive.com
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Upcoming:
Foreign editions
Version 2.0 print
Various EPUB editions
Game inside ebook
Kindle Singles
(more)
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