Media Relations: Getting the Message Out

Sandra FernandezHouston Public Library

Frida VillalobosHouston Area Women’s Center

Media List

Update It PersonallyJust Ask

Who does that?Ask For Editorial CalendarsAsk For Advertising Kits (Demographics)

NetworkPay Attention -- Bylines, News Stories

Prepare

Do Your Research Create Backup Materials Use MultimediaCreate Sample Questions And Answers Choose The Right Spokesperson

Pitch It

Newsworthy; Is It News?Human Factor/Give Your Story A FacePersonalize The PitchBe SpecificShort Message, Get To The Point

Social Media

Use social media to connect“Listen” to what reporters are sharingInteract with them, build a relationship

Remember

Thank the reporter for running your storyBe aware of their deadlinesLearn AP Style

SUCCESS!

Control

Confidence 

Credibility 

Connection 

What it takes to communicate effectively

1. Key Message

2. Key Message

3. Key Message

ExampleStory

IllustrationAnecdoteAnalogyCompelling Data

Memorable Line SOUND BITE

Make Your Points!Keys to successful message delivery