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Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand
deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,
but may refer to any means of information communication.[1][2][3]
Contents
[hide]
1 Evolution
o 1.1 Electronic media
o 1.2 Social impact
2 See also
3 References
4 Further reading
Evolution[edit]
The word medium comes from the Latin word medius (middle).
The beginning of humancommunication through designed channels, i.e. not vocalizationor
gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]
The Persian Empire(centred around present-day IranandAfghanistan) played an important role
in the field of communication. It devised what might be described as the first real mail orpostal
system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550
BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is
well documented, and the service was (later) called angariae, a term that in time turned to
indicate atax system. The Old Testament (Esther, VIII) makes mention of this
system:Ahasuerus, king of Medes, used couriers for communicating his decisions.
The word communication is derived from theLatinroot communicare. This was due to the Roman
Empire also devising what might be described as a mailor postal system, in order to centralize
control of the empire from Rome. This allowed forpersonal letters and for Rome to gather
knowledge about events in its many widespread provinces. More advanced postal systems later
appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.
The term "media" in its modern application relating to communication channels is traced back to
its first use as such by Canadian communications theoristMarshall McLuhan, who stated
inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose
and Peter Pan executives. They can be entrusted only to new artists, because they are art
forms." By the mid-1960s, the term had spread to general use in North America and the United
Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in
the United States.)[5]
Electronic media[edit]
Main article: Electronic media
http://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_media 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In the last century, a revolution intelecommunications has greatly altered communication by
providing new media for long distance communication. Thefirst transatlantic two-way radio
broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:
Analog telecommunications include some radio systems, historicaltelephony systems,
and historical TV broadcasts. Digital telecommunications allow forcomputer-mediated communication,telegraphy,
and computer networks.
Modern communication media now allow for intense long-distance exchanges between larger
numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).
On the other hand, many traditionalbroadcastmedia and mass media favorone-to-
manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).
Electronic media is enjoying broader use every day with an increase in electronic devices being
made. The meaning of electronic media, as it is known in various spheres, has changed with the
passage of time. The term media has achieved a broader meaning nowadays as compared tothat given it a decade ago. Earlier, there was multimedia, once only a piece of software
(application software) used to play audio (sound) and video (visual object with or without sound).
Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G
(Third Generation) applications in the field. In modern terms, the media includes all the software
which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better
performance of the system; today, however, hard discs (used to increase the installation capacity
of data) of computer is an example of electronic media. This type of hard disc is becoming
increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)
whose application is common, in the fastest growing Information Technology field. Modern day IT
media is commonly used in the banking sector and by the Income Tax Department for the
purpose of providing the easiest and fastest possible services to the consumers. In this magnetic
strip, account information linking to all the data relating to a particular consumer is stored. Credit
card, Debit card, ATM card, High end travel card are comprised within the term Media as it is
known today. The main features of these types of media are prepared unrecorded (blank form),
and data is normally stored at a later stage as per the requirement of its user or consumer .
Social impact[edit]
Media technology has made communicating increasingly easier as time has passed throughout
history. Today, children are encouraged to use media tools in school and are expected to have a
general understanding of the various technologies available. The internet is arguably one of the
most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,
have brought people closer together and created newonline communities. However, some may
argue that certain types of media can hinder face-to-face communication and therefore can result
in complications like identity fraud.
In a large consumer-driven society,electronic media(such as television) and print media(such
asnewspapers) are important for distributing advertisement media. More technologically
advanced societies have access to goods and services through newer media than less
technologically advanced societies.
http://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_media -
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Media, through media and communications psychology, has helped to connect diverse people
from far and near geographical location. It has also helped in the aspect of on-line or internet
businesses and other activities that have an on-line version. All media intended to affect human
behavior is initiated through communication and the intended behavior is couched in psychology.
Therefore, understanding media and communications psychology is fundamental in
understanding the social and individual effects of media. The expanding field of media andcommunications psychology combines these established disciplines in a new way.
Timing change based on innovation and efficiency may not have a direct correlation with
technology. The information revolution is based on modern advancements. During the 19th
century, the information "boom" rapidly advanced because of postal systems, increase in
newspaper accessibility, as well as schools "modernizing". These advancements were made due
to the increase of people becoming literate and educated.[citation needed] The methodology of
communication although has changed and dispersed in numerous directions based on the source
of its socioculturalimpact.
Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand
deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,
but may refer to any means of information communication.[1][2][3]
Contents
[hide]
1 Evolution
o 1.1 Electronic media
o 1.2 Social impact
2 See also
3 References
4 Further reading
Evolution[edit]
The word medium comes from the Latin word medius (middle).
The beginning of humancommunication through designed channels, i.e. not vocalizationor
gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]
The Persian Empire(centred around present-day IranandAfghanistan) played an important role
in the field of communication. It devised what might be described as the first real mail orpostal
system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550
BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is
well documented, and the service was (later) called angariae, a term that in time turned to
indicate atax system. The Old Testament (Esther, VIII) makes mention of this
system:Ahasuerus, king of Medes, used couriers for communicating his decisions.
http://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_I -
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The word communication is derived from theLatinroot communicare. This was due to the Roman
Empire also devising what might be described as a mailor postal system, in order to centralize
control of the empire from Rome. This allowed forpersonal letters and for Rome to gather
knowledge about events in its many widespread provinces. More advanced postal systems later
appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.
The term "media" in its modern application relating to communication channels is traced back to
its first use as such by Canadian communications theoristMarshall McLuhan, who stated
inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose
and Peter Pan executives. They can be entrusted only to new artists, because they are art
forms." By the mid-1960s, the term had spread to general use in North America and the United
Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in
the United States.)[5]
Electronic media[edit]
Main article: Electronic media
In the last century, a revolution intelecommunications has greatly altered communication byproviding new media for long distance communication. Thefirst transatlantic two-way radio
broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:
Analog telecommunications include some radio systems, historicaltelephony systems,
and historical TV broadcasts.
Digital telecommunications allow forcomputer-mediated communication,telegraphy,
and computer networks.
Modern communication media now allow for intense long-distance exchanges between larger
numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).
On the other hand, many traditionalbroadcastmedia and mass media favorone-to-
manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).
Electronic media is enjoying broader use every day with an increase in electronic devices being
made. The meaning of electronic media, as it is known in various spheres, has changed with the
passage of time. The term media has achieved a broader meaning nowadays as compared to
that given it a decade ago. Earlier, there was multimedia, once only a piece of software
(application software) used to play audio (sound) and video (visual object with or without sound).
Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G
(Third Generation) applications in the field. In modern terms, the media includes all the software
which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better
performance of the system; today, however, hard discs (used to increase the installation capacityof data) of computer is an example of electronic media. This type of hard disc is becoming
increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)
whose application is common, in the fastest growing Information Technology field. Modern day IT
media is commonly used in the banking sector and by the Income Tax Department for the
purpose of providing the easiest and fastest possible services to the consumers. In this magnetic
strip, account information linking to all the data relating to a particular consumer is stored. Credit
card, Debit card, ATM card, High end travel card are comprised within the term Media as it is
http://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_card -
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known today. The main features of these types of media are prepared unrecorded (blank form),
and data is normally stored at a later stage as per the requirement of its user or consumer .
Social impact[edit]
Media technology has made communicating increasingly easier as time has passed throughout
history. Today, children are encouraged to use media tools in school and are expected to have ageneral understanding of the various technologies available. The internet is arguably one of the
most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,
have brought people closer together and created newonline communities. However, some may
argue that certain types of media can hinder face-to-face communication and therefore can result
in complications like identity fraud.
In a large consumer-driven society,electronic media(such as television) and print media(such
asnewspapers) are important for distributing advertisement media. More technologically
advanced societies have access to goods and services through newer media than less
technologically advanced societies.
Media, through media and communications psychology, has helped to connect diverse peoplefrom far and near geographical location. It has also helped in the aspect of on-line or internet
businesses and other activities that have an on-line version. All media intended to affect human
behavior is initiated through communication and the intended behavior is couched in psychology.
Therefore, understanding media and communications psychology is fundamental in
understanding the social and individual effects of media. The expanding field of media and
communications psychology combines these established disciplines in a new way.
Timing change based on innovation and efficiency may not have a direct correlation with
technology. The information revolution is based on modern advancements. During the 19th
century, the information "boom" rapidly advanced because of postal systems, increase in
newspaper accessibility, as well as schools "modernizing". These advancements were made dueto the increase of people becoming literate and educated.[citation needed] The methodology of
communication although has changed and dispersed in numerous directions based on the source
of its socioculturalimpact.
Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand
deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,
but may refer to any means of information communication.[1][2][3]
Contents
[hide]
1 Evolution
o 1.1 Electronic media
o 1.2 Social impact
2 See also
3 References
4 Further reading
http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_reading -
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Evolution[edit]
The word medium comes from the Latin word medius (middle).
The beginning of humancommunication through designed channels, i.e. not vocalizationor
gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]
The Persian Empire(centred around present-day IranandAfghanistan) played an important role
in the field of communication. It devised what might be described as the first real mail orpostal
system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550
BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is
well documented, and the service was (later) called angariae, a term that in time turned to
indicate atax system. The Old Testament (Esther, VIII) makes mention of this
system:Ahasuerus, king of Medes, used couriers for communicating his decisions.
The word communication is derived from theLatinroot communicare. This was due to the Roman
Empire also devising what might be described as a mailor postal system, in order to centralize
control of the empire from Rome. This allowed forpersonal letters and for Rome to gather
knowledge about events in its many widespread provinces. More advanced postal systems later
appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.
The term "media" in its modern application relating to communication channels is traced back to
its first use as such by Canadian communications theoristMarshall McLuhan, who stated
inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose
and Peter Pan executives. They can be entrusted only to new artists, because they are art
forms." By the mid-1960s, the term had spread to general use in North America and the United
Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in
the United States.)[5]
Electronic media[edit]Main article: Electronic media
In the last century, a revolution intelecommunications has greatly altered communication by
providing new media for long distance communication. Thefirst transatlantic two-way radio
broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:
Analog telecommunications include some radio systems, historicaltelephony systems,
and historical TV broadcasts.
Digital telecommunications allow forcomputer-mediated communication,telegraphy,
and computer networks.
Modern communication media now allow for intense long-distance exchanges between larger
numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).
On the other hand, many traditionalbroadcastmedia and mass media favorone-to-
manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).
Electronic media is enjoying broader use every day with an increase in electronic devices being
made. The meaning of electronic media, as it is known in various spheres, has changed with the
http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebook -
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passage of time. The term media has achieved a broader meaning nowadays as compared to
that given it a decade ago. Earlier, there was multimedia, once only a piece of software
(application software) used to play audio (sound) and video (visual object with or without sound).
Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G
(Third Generation) applications in the field. In modern terms, the media includes all the software
which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or betterperformance of the system; today, however, hard discs (used to increase the installation capacity
of data) of computer is an example of electronic media. This type of hard disc is becoming
increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)
whose application is common, in the fastest growing Information Technology field. Modern day IT
media is commonly used in the banking sector and by the Income Tax Department for the
purpose of providing the easiest and fastest possible services to the consumers. In this magnetic
strip, account information linking to all the data relating to a particular consumer is stored. Credit
card, Debit card, ATM card, High end travel card are comprised within the term Media as it is
known today. The main features of these types of media are prepared unrecorded (blank form),
and data is normally stored at a later stage as per the requirement of its user or consumer .
Social impact[edit]
Media technology has made communicating increasingly easier as time has passed throughout
history. Today, children are encouraged to use media tools in school and are expected to have a
general understanding of the various technologies available. The internet is arguably one of the
most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,
have brought people closer together and created newonline communities. However, some may
argue that certain types of media can hinder face-to-face communication and therefore can result
in complications like identity fraud.
In a large consumer-driven society,electronic media(such as television) and print media(such
asnewspapers) are important for distributing advertisement media. More technologicallyadvanced societies have access to goods and services through newer media than less
technologically advanced societies.
Media, through media and communications psychology, has helped to connect diverse people
from far and near geographical location. It has also helped in the aspect of on-line or internet
businesses and other activities that have an on-line version. All media intended to affect human
behavior is initiated through communication and the intended behavior is couched in psychology.
Therefore, understanding media and communications psychology is fundamental in
understanding the social and individual effects of media. The expanding field of media and
communications psychology combines these established disciplines in a new way.
Timing change based on innovation and efficiency may not have a direct correlation with
technology. The information revolution is based on modern advancements. During the 19th
century, the information "boom" rapidly advanced because of postal systems, increase in
newspaper accessibility, as well as schools "modernizing". These advancements were made due
to the increase of people becoming literate and educated.[citation needed] The methodology of
communication although has changed and dispersed in numerous directions based on the source
of its socioculturalimpact.
http://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Sociocultural -
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Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand
deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,
but may refer to any means of information communication.[1][2][3]
Contents
[hide]
1 Evolution
o 1.1 Electronic media
o 1.2 Social impact
2 See also
3 References
4 Further reading
Evolution[edit]
The word medium comes from the Latin word medius (middle).
The beginning of humancommunication through designed channels, i.e. not vocalizationor
gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]
The Persian Empire(centred around present-day IranandAfghanistan) played an important role
in the field of communication. It devised what might be described as the first real mail orpostal
system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550
BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is
well documented, and the service was (later) called angariae, a term that in time turned to
indicate atax system. The Old Testament (Esther, VIII) makes mention of thissystem:Ahasuerus, king of Medes, used couriers for communicating his decisions.
The word communication is derived from theLatinroot communicare. This was due to the Roman
Empire also devising what might be described as a mailor postal system, in order to centralize
control of the empire from Rome. This allowed forpersonal letters and for Rome to gather
knowledge about events in its many widespread provinces. More advanced postal systems later
appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.
The term "media" in its modern application relating to communication channels is traced back to
its first use as such by Canadian communications theoristMarshall McLuhan, who stated
inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose
and Peter Pan executives. They can be entrusted only to new artists, because they are art
forms." By the mid-1960s, the term had spread to general use in North America and the United
Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in
the United States.)[5]
Electronic media[edit]
Main article: Electronic media
http://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_media 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In the last century, a revolution intelecommunications has greatly altered communication by
providing new media for long distance communication. Thefirst transatlantic two-way radio
broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:
Analog telecommunications include some radio systems, historicaltelephony systems,
and historical TV broadcasts. Digital telecommunications allow forcomputer-mediated communication,telegraphy,
and computer networks.
Modern communication media now allow for intense long-distance exchanges between larger
numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).
On the other hand, many traditionalbroadcastmedia and mass media favorone-to-
manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).
Electronic media is enjoying broader use every day with an increase in electronic devices being
made. The meaning of electronic media, as it is known in various spheres, has changed with the
passage of time. The term media has achieved a broader meaning nowadays as compared tothat given it a decade ago. Earlier, there was multimedia, once only a piece of software
(application software) used to play audio (sound) and video (visual object with or without sound).
Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G
(Third Generation) applications in the field. In modern terms, the media includes all the software
which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better
performance of the system; today, however, hard discs (used to increase the installation capacity
of data) of computer is an example of electronic media. This type of hard disc is becoming
increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)
whose application is common, in the fastest growing Information Technology field. Modern day IT
media is commonly used in the banking sector and by the Income Tax Department for the
purpose of providing the easiest and fastest possible services to the consumers. In this magnetic
strip, account information linking to all the data relating to a particular consumer is stored. Credit
card, Debit card, ATM card, High end travel card are comprised within the term Media as it is
known today. The main features of these types of media are prepared unrecorded (blank form),
and data is normally stored at a later stage as per the requirement of its user or consumer .
Social impact[edit]
Media technology has made communicating increasingly easier as time has passed throughout
history. Today, children are encouraged to use media tools in school and are expected to have a
general understanding of the various technologies available. The internet is arguably one of the
most effective tools in media for communication. Tools such as e-mail,Skype,Facebook etc.,
have brought people closer together and created newonline communities. However, some may
argue that certain types of media can hinder face-to-face communication and therefore can result
in complications like identity fraud.
In a large consumer-driven society,electronic media(such as television) and print media(such
asnewspapers) are important for distributing advertisement media. More technologically
advanced societies have access to goods and services through newer media than less
technologically advanced societies.
http://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=3http://en.wikipedia.org/wiki/Skypehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Online_communityhttp://en.wikipedia.org/wiki/Identity_fraudhttp://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Print_mediahttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Advertisement#Mediahttp://en.wikipedia.org/wiki/New_media -
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Media, through media and communications psychology, has helped to connect diverse people
from far and near geographical location. It has also helped in the aspect of on-line or internet
businesses and other activities that have an on-line version. All media intended to affect human
behavior is initiated through communication and the intended behavior is couched in psychology.
Therefore, understanding media and communications psychology is fundamental in
understanding the social and individual effects of media. The expanding field of media andcommunications psychology combines these established disciplines in a new way.
Timing change based on innovation and efficiency may not have a direct correlation with
technology. The information revolution is based on modern advancements. During the 19th
century, the information "boom" rapidly advanced because of postal systems, increase in
newspaper accessibility, as well as schools "modernizing". These advancements were made due
to the increase of people becoming literate and educated.[citation needed] The methodology of
communication although has changed and dispersed in numerous directions based on the source
of its socioculturalimpact.
Media (singularmedium) are the storage andtransmissionchannels or tools used to storeand
deliverinformation ordata. It is often referred to as synonymous with mass mediaornews media,
but may refer to any means of information communication.[1][2][3]
Contents
[hide]
1 Evolution
o 1.1 Electronic media
o 1.2 Social impact
2 See also
3 References
4 Further reading
Evolution[edit]
The word medium comes from the Latin word medius (middle).
The beginning of humancommunication through designed channels, i.e. not vocalizationor
gestures, dates back to ancient cave paintings, drawn maps, and writing.[4]
The Persian Empire(centred around present-day IranandAfghanistan) played an important role
in the field of communication. It devised what might be described as the first real mail orpostal
system, which is said to have been developed by the PersianemperorCyrus the Great(c. 550
BC) after his conquest ofMedia. The role of the system as anintelligence gathering apparatus is
well documented, and the service was (later) called angariae, a term that in time turned to
indicate atax system. The Old Testament (Esther, VIII) makes mention of this
system:Ahasuerus, king of Medes, used couriers for communicating his decisions.
http://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_Ihttp://en.wikipedia.org/wiki/Models_of_communication#Psychology_of_communicationhttp://en.wikipedia.org/wiki/Information_revolutionhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Socioculturalhttp://en.wikipedia.org/wiki/Data_storage_devicehttp://en.wikipedia.org/wiki/Data_transmissionhttp://en.wikipedia.org/wiki/Recordinghttp://en.wikipedia.org/wiki/Informationhttp://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/News_mediahttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-1http://en.wikipedia.org/wiki/Media_(communication)#cite_note-2http://en.wikipedia.org/wiki/Media_(communication)#cite_note-3http://en.wikipedia.org/wiki/Media_(communication)http://en.wikipedia.org/wiki/Media_(communication)#Evolutionhttp://en.wikipedia.org/wiki/Media_(communication)#Electronic_mediahttp://en.wikipedia.org/wiki/Media_(communication)#Social_impacthttp://en.wikipedia.org/wiki/Media_(communication)#See_alsohttp://en.wikipedia.org/wiki/Media_(communication)#Referenceshttp://en.wikipedia.org/wiki/Media_(communication)#Further_readinghttp://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=1http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Speech_productionhttp://en.wikipedia.org/wiki/Cave_paintingshttp://en.wikipedia.org/wiki/Mapshttp://en.wikipedia.org/wiki/Writinghttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-4http://en.wikipedia.org/wiki/Persian_Empirehttp://en.wikipedia.org/wiki/Iranhttp://en.wikipedia.org/wiki/Afghanistanhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Postal_systemhttp://en.wikipedia.org/wiki/Persian_peoplehttp://en.wikipedia.org/wiki/Emperorhttp://en.wikipedia.org/wiki/Cyrus_the_Greathttp://en.wikipedia.org/wiki/Medeshttp://en.wikipedia.org/wiki/Intelligence_gatheringhttp://en.wikipedia.org/wiki/Tax_systemhttp://en.wikipedia.org/wiki/Old_Testamenthttp://en.wikipedia.org/wiki/Estherhttp://en.wikipedia.org/wiki/Xerxes_I -
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The word communication is derived from theLatinroot communicare. This was due to the Roman
Empire also devising what might be described as a mailor postal system, in order to centralize
control of the empire from Rome. This allowed forpersonal letters and for Rome to gather
knowledge about events in its many widespread provinces. More advanced postal systems later
appeared in the Islamic Caliphateand theMongol Empire during the Middle Ages.
The term "media" in its modern application relating to communication channels is traced back to
its first use as such by Canadian communications theoristMarshall McLuhan, who stated
inCounterblast(1954): "The media are not toys; they should not be in the hands of Mother Goose
and Peter Pan executives. They can be entrusted only to new artists, because they are art
forms." By the mid-1960s, the term had spread to general use in North America and the United
Kingdom. ("Mass media", in contrast, was, according to H.L. Mencken, used as early as 1923 in
the United States.)[5]
Electronic media[edit]
Main article: Electronic media
In the last century, a revolution intelecommunications has greatly altered communication byproviding new media for long distance communication. Thefirst transatlantic two-way radio
broadcastoccurred in 1906 and led to common communication viaanalogue and digital media:
Analog telecommunications include some radio systems, historicaltelephony systems,
and historical TV broadcasts.
Digital telecommunications allow forcomputer-mediated communication,telegraphy,
and computer networks.
Modern communication media now allow for intense long-distance exchanges between larger
numbers of people (many-to-many communication via e-mail,Internet forums, andteleportation).
On the other hand, many traditionalbroadcastmedia and mass media favorone-to-
manycommunication (television,cinema, radio,newspaper,magazines, and alsofacebook).
Electronic media is enjoying broader use every day with an increase in electronic devices being
made. The meaning of electronic media, as it is known in various spheres, has changed with the
passage of time. The term media has achieved a broader meaning nowadays as compared to
that given it a decade ago. Earlier, there was multimedia, once only a piece of software
(application software) used to play audio (sound) and video (visual object with or without sound).
Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G
(Third Generation) applications in the field. In modern terms, the media includes all the software
which are used in PC (Computer) or Laptop or Mobile Phone installed for normal or better
performance of the system; today, however, hard discs (used to increase the installation capacityof data) of computer is an example of electronic media. This type of hard disc is becoming
increasingly smaller in size. The latest inclusion in the field is magnetic media (magnetic stripe)
whose application is common, in the fastest growing Information Technology field. Modern day IT
media is commonly used in the banking sector and by the Income Tax Department for the
purpose of providing the easiest and fastest possible services to the consumers. In this magnetic
strip, account information linking to all the data relating to a particular consumer is stored. Credit
card, Debit card, ATM card, High end travel card are comprised within the term Media as it is
http://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Latinhttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Roman_Empirehttp://en.wikipedia.org/wiki/Mailhttp://en.wikipedia.org/wiki/Romehttp://en.wikipedia.org/wiki/Personal_letterhttp://en.wikipedia.org/wiki/Caliphatehttp://en.wikipedia.org/wiki/Mongol_Empirehttp://en.wikipedia.org/wiki/Middle_Ageshttp://en.wikipedia.org/wiki/Canadianshttp://en.wikipedia.org/wiki/Marshall_McLuhanhttp://en.wikipedia.org/wiki/Mass_mediahttp://en.wikipedia.org/wiki/H.L._Menckenhttp://en.wikipedia.org/wiki/Media_(communication)#cite_note-5http://en.wikipedia.org/w/index.php?title=Media_(communication)&action=edit§ion=2http://en.wikipedia.org/wiki/Electronic_mediahttp://en.wikipedia.org/wiki/Revolutionhttp://en.wikipedia.org/wiki/Telecommunicationshttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Reginald_Aubrey_Fessendenhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Analog_signalhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Telephonyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Digital_signalhttp://en.wikipedia.org/wiki/Computer-mediated_communicationhttp://en.wikipedia.org/wiki/Telegraphyhttp://en.wikipedia.org/wiki/Computer_networkhttp://en.wikipedia.org/wiki/Many-to-manyhttp://en.wikipedia.org/wiki/E-mailhttp://en.wikipedia.org/wiki/Internet_forumhttp://en.wikipedia.org/wiki/Telecommunications_porthttp://en.wikipedia.org/wiki/Broadcasthttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Point-to-multipoint_communicationhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Filmhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Magazinehttp://en.wikipedia.org/wiki/Facebookhttp://en.wikipedia.org/wiki/Magnetic_stripe_cardhttp://en.wikipedia.org/wiki/Magnetic_stripe_card -
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known today. The main features of these types of media are prepared unrecorded (blank form),
and data is normally stored at a later stage as per the requirement of its user or consumer .
Social impact[edit]
Media technology has made communicating increasingly easier as time has passed throughout
history. Today, children are encouraged to use media tools in school and are exp