Download - Media Literacy for Life Skills
Media Literacy as a Life Skill for Pennsylvania Children and Youth
Renee HobbsTemple University
Philadelphia PA
Developing Life Skills forHealthy Decision-making
Media literacy is useful for exploring many aspects of contemporary life, including:
Substance abuse Aggression and bullying Gender and racial representations Relationships and sexuality Nutrition, fitness, body image and weight management Media addictions and media in family life Ethics of online communication
Types of Media booksnewspapersmagazines
moviestelevision shows
radio &music
videogamesInternetemailcell phones
Middle School Students Spend8 hrs/day in Screen Activity
Middle School Students Spend8 hrs/day in Screen Activity
Most have a TV in their bedroomWatch 6 – 12 movies per weekListen to 15 hours of music weeklyList three or more favorite celebrities, athletes or musiciansUse social media websites for 40 minutes per daySome create original content while online
Middle School Students Spend8 hrs/day in Screen Activity
Most have a TV in their bedroomWatch 6 – 12 movies per weekListen to 15 hours of music weeklyList three or more favorite celebrities, athletes or musiciansUse social media websites for 40 minutes per daySome create original content while online4 of 5 teens say they rarely discuss media & technology issues with parents or other adults
Media today is mobile and user generated Media Today is Mobile and User-Generated
Citizen
Educator
Parent
Our Love/Hate Relationship with Media & Technology
Self
Instant Message, Instant Girlfriend
By ROGER HOBBS
For several years I had a problem unusual among Internet geeks: I had too much success with women. I used the Internet as a means of communication with women I had already met offline in order to overcome my social awkwardness and forge romantic relationships.
Sounds healthy? It wasn’t.
It started in my sophomore year in high school…
May 25, 2008
I was blinded by the common belief that somehow a relationship forged on the Internet isn’t real. When I saw that fated text message — “I love you” — I realized the truth. The Internet is not a separate place a person can go to from the real world. The Internet is the real world. Only faster.
May 25, 2008
Instant Message, Instant Girlfriend
+
….the ability to access, analyze, evaluate and communicate
messages in a wide variety of forms
What is Media
Literacy?
Exploring mass media, popular culture and digital media
What Life Skills do We Need for Navigating Digital Media?
Using Tools & Technology Resources
Well
Critical Analysis, Reflection
& Ethics
Teamwork&
Problem-Solving
Creativity &
Expression
Building Analysis and Critical Thinking Skills with theMedia Literacy Remote Control
Captain Morgan Rum
Use the critical questions to analyze the message
Analyze an Alcohol Ad
1.Who is the author and what is the purpose?
Analyze an Alcohol Ad
2.What techniques are used to attract and hold attention?
3. What lifestyles, values and points of view are represented?
The ad suggests a meaning. It doesn’t state the meaning directly.
What are some possible messages that the advertiser wants you to think or feel after viewing this ad?
4.How might different people interpret this message?
5.What is omitted?
What is the difference between representation
and reality?
Captain Morgan Deconstructed1. Purpose
This is a print ad designed to make young women want to drink Captain Morgan Rum. They spent $14 million in 2006 on advertising.
The drawn cartoon character and cartoon-like boots contrast with the realistic photograph. It catches your attention.
2. TechniquesRed is a big contrast with the dark colors of the outdoor, nighttime setting.
4. Different InterpretationsSome people will see this girl as a role model– others will not.
3. Subtext•You’ll get attention if you drink alcohol.
•You can dress and actoutrageously if you drink alcohol.
5. Representation – RealityWhen people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
Key Concepts of Media Literacy All messages are constructed. Each medium has different characteristics, strengths and a unique “language” of construction. All messages contain embedded values and points of view. People use their individual skills, beliefs, and experiences to construct their own meanings from messages. Messages must be considered within a social, political and economic context. Media and media messages can influence beliefs, attitudes, values, behaviors and the democratic process.
http://mediaeducationlab.com
Integrating ML Across the Curriculum
1. Teaching With Media & Technology2. Making Connections with Out-of-School Literacies3. Developing Information Access & Research Skills4. Strengthening Message Analysis Skills5. Composing Messages using Multimedia6. Exploring Media Issues in Society7. Sharing Ideas and Taking Action
Developing Life Skills forHealthy Decision-making
Media literacy is useful for exploring many aspects of contemporary life, including:
Substance abuse Aggression and bullying Gender and racial representations Relationships and sexuality Nutrition, fitness, body image and weight management Media addictions and media in family life Ethics of online communication
Media today is mobile and user generated Media Today is Mobile and User-Generated
Building Analysis and Critical Thinking Skills with theMedia Literacy Remote Control
The Big Picture for Life in a Digital Nation
Media Literacy at
School
Understanding Children’s and
Teens’ Media & Technology
Practices
Media Literacy at
HomeCritical
Thinking, Reflection, &
Ethics Creativity & Expression
Collaboration & Teamwork
Promoting Habits of Inquiry
Critical Thinking
The purpose of media literacy education is to
help individuals of all ages develop the habits of inquiry andskills of expression that they need
to be critical thinkers, effective communicators and
active citizens in today’s world.
--Core Principles of Media Literacy Education, AMLA, St. Louis (2007)
http://mediaeducationlab.com
CONTACT: Renee HobbsTemple UniversitySchool of Communications and TheaterMedia Education LabPhiladelphia PA 19122Email: [email protected]: (215) 204-4291Web: http://mediaeducationlab.com