University of Ljubljana Faculty of Economics & ICPE
Corporate Design Strategy and Branding:
the Role of Design Management in Developing the Corporate Identity
—Marko Savić MA
1. Motivation for the thesis 2. Key findings 3. Future directions
Agenda
contribute to coherent design terminology
Contribute to coherent design terminology.
+ branding&b. architecture + corporate identity + corporate design strategy
2. Key findings
Corporate Identity Audit Preparation Execution Results
Corporate Identity Audit Preparation Execution Results 1.Select the audit
team. 2.Asess the key
elements in the corporate identity.
3.Determine who should be interviewed.
Corporate Identity Audit Preparation Execution Results 1.Select the audit
team. 2.Asess the key
elements in the corporate identity.
3.Determine who should be interviewed.
4. Conduct audit interviews.
5. Audit corporate identity factors.
6. Summarize salient points.
Corporate Identity Audit Preparation Execution Results
7. Determine the options for change.
8. Present the audit results, 9. Use the audit
data to improve the corporate identity.
1.Select the audit team.
2.Asess the key elements in the corporate identity.
3.Determine who should be interviewed.
4. Conduct audit interviews.
5. Audit corporate identity factors.
6. Summarize salient points.
+ Design management as corporate culture + Design becoming strate- gic partner to business + Design strategy for the whole country
3. Future directions
Design strategy
Sustainable competitive advantage