Download - May 2011 Third Industrial Revolution
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May 2011May 2011www.hhs.sewww.hhs.se
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"...when the rate of change "...when the rate of change outside an organization is outside an organization is greater than the rate of greater than the rate of
change inside, the end is change inside, the end is near...." near...."
Jack Welch…Jack Welch…
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Did You Know: Shift HappensDid You Know: Shift Happenshttp://www.youtube.com/watch?http://www.youtube.com/watch?
v=cL9Wu2kWwSYv=cL9Wu2kWwSY
How are these trends impacting How are these trends impacting you and your organization?you and your organization?
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GrowthGrowth
TimeTime
Information Information and knowledgeand knowledge
Human Human absorptive absorptive capacitycapacity
Human capacity cannot keep up…Human capacity cannot keep up…
Adapted from Cohen & Levinthal 1989Adapted from Cohen & Levinthal 1989
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””No one knows everything, No one knows everything,
everyone knows something, everyone knows something, all knowledge resides in all knowledge resides in
humanity.”humanity.”networksnetworks
Adapted from Lévy 1997
Six degrees Six degrees of separationof separation
- Milgram, - Milgram, 19671967
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Adapted from FredCavazza.net
“u r always on….”
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Building skills in virtual environmentsBuilding skills in virtual environments
My CV•Leading a virtual team of 30
individuals from across the globe•Creating and successfully executing strategies under
pressure•Managing cross-cultural conflict
without face-to-face communication
Teigland 2010
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Drivers of changeDrivers of changeIn
crease
dIn
tera
ctivity
DiGangi 2010DiGangi 2010
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The wisdom of the crowdThe wisdom of the crowd
ClosedClosedExpensiveExpensiveComplexComplexAccurateAccurate
OpenOpenInexpensiveInexpensive
SimpleSimpleClose enoughClose enough
Hinton 2007
AccurateAccurate
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The rise of the Collaboration EconomyThe rise of the Collaboration Economy
http://www.fastcompany.com/magazine/155/the-sharing-economy.html?page=0%2C0
• Peer-to-peer financial-lending market: $5 billion by 2013
• Car-sharing revenues in North America: $3.3 billion by 2016
• Sharing economy, in toto: $110 billion-plus market
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History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,
… …
Steam Steam engineengine
Internal Internal combustion combustion
engineengine
MicroelectroniMicroelectronicscs
Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C
Schön 2008
Third industrial revolution?
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http://www.slideshare.net/helgetenno/post-digital-marketing-2009http://www.slideshare.net/helgetenno/post-digital-marketing-2009
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Business models
So, what happens to them?
Johnson, Christensen, and Kagermann 2008, DiGangi 2010
They evolve...
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Closed model
Organizations internalize resources for value creation; restrict access to
knowledge, and protect intellectual property. DiGangi 2010DiGangi 2010
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DiGangi 2010DiGangi 2010
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Open model
Organizations leverage both internal and external resources for value
creation; strategically interact with environment DiGangi 2010DiGangi 2010
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Access to 24x7 global workforceAccess to 24x7 global workforce
Average wage Average wage approx. USD 1.40 / approx. USD 1.40 /
hourhourhttp://www.people.fas.harvard.edu/http://www.people.fas.harvard.edu/~drand/~drand/
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““Distributed groups of individuals Distributed groups of individuals focused on solving general problem focused on solving general problem
and/or developing new solution and/or developing new solution supported by computer-mediated supported by computer-mediated
communication.communication.”” Dahlander & Wallin, 2006 p. 1246Dahlander & Wallin, 2006 p. 1246
User-driven Innovation
DiGangi 2010DiGangi 2010
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DiGangi 2010DiGangi 2010
““Distributed groups of individuals Distributed groups of individuals focused on solving general problem focused on solving general problem
and/or developing new solution and/or developing new solution supported by computer-mediated supported by computer-mediated
communication.communication.”” Dahlander & Wallin, 2006 p. 1246Dahlander & Wallin, 2006 p. 1246
User-driven Innovation
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Co-created model
Organizations encourage flow of knowledge between internal and external resources; focus on common good where
both parties benefit DiGangi 2010DiGangi 2010
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eZeZ 230+230+PartnerPartner
ss
39,000+39,000+CommunityCommunitymembersmembers
5,000+5,000+Customers in Customers in 130 countries130 countries
• Content management software, #1 in media Content management software, #1 in media industryindustry
• Customers: UN, Vogue, Hitachi, 3M, MIT, FT, Customers: UN, Vogue, Hitachi, 3M, MIT, FT, WSJWSJ
• 70 employees in 9 countries (US, Europe & 70 employees in 9 countries (US, Europe & Asia)Asia)
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eZ PhilosophyeZ Philosophy
Connecting people who share a passion for something they do
so that they can collaborate, share ideas,
learn, and create knowledge
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Driven by both parties sharing their experiences and co-creating value of
network
Private-collective Community
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eZ provides eZ provides platforms for interaction platforms for interaction throughout its ecosystemthroughout its ecosystem
eZ Software development team
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Threadless:Threadless:What came first What came first
– – the community the community
or the or the company?company?
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Transparency, transparency, transparencyTransparency, transparency, transparency
http://twitter.com/#!/zappos
Core Value #6: "Build Open and Honest
Relationships with Communication
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Just when you thought you got it….Just when you thought you got it….
O’Driscoll 2009O’Driscoll 2009
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How many How many usually think usually think
of virtual of virtual worlds…worlds…
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But what else can they be?But what else can they be?
•Ability to manipulate/create contentAbility to manipulate/create content•Virtual economy and currencyVirtual economy and currency
http://www.youtube.com/watch?v=Quh2OiPHkm8
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VWs moving out of “Gartner hype cycle” VWs moving out of “Gartner hype cycle” troughtrough
Virtual worlds today
http://www.gartner.com/it/page.jsp?id=1447613http://www.gartner.com/it/page.jsp?id=1447613
>1 bln usersMay 2006
July 2007
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> 560 mln VW users under age 15> 560 mln VW users under age 15
http://www.slideshare.net/nicmitham/kzero-radar-q1-2011?from=ss_embed
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Practicing international entrepreneurshipPracticing international entrepreneurship
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““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go
there as well.there as well.”” Castranova, 2006Castranova, 2006
http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/1240578@N23/
•US US $3 bln in virtual good sales 3 bln in virtual good sales in 2009 to grow to US in 2009 to grow to US $12 bln in 12 bln in
20122012
•US US $3 bln in virtual good sales 3 bln in virtual good sales in 2009 to grow to US in 2009 to grow to US $12 bln in 12 bln in
20122012
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USD 635,000 for an asteroid!USD 635,000 for an asteroid!
http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/
USD 500,000 profit in 5 yearsUSD 500,000 profit in 5 years-Jon -Jon ““NeverdieNeverdie”” Jacobs Jacobs
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From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
Teigland, JVWR, 2010Teigland, JVWR, 2010
...the “mobility” of ...the “mobility” of labor?labor?
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As soon as the Facebook generation wakes up and
embraces virtual reality, we are going to see a giant wave of virtual world millionaires.
-Jon “Neverdie” -Jon “Neverdie” JacobsJacobs
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What should you think about?What should you think about?
How to let go?How to let go?
How to leverage the power of How to leverage the power of networks to create value inside and networks to create value inside and outside the boundaries of the firm?outside the boundaries of the firm?
How to create a sustainable How to create a sustainable ecosystem?ecosystem?
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Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.owww.knowledgenetworking.orgrg
www.slideshare.net/www.slideshare.net/eteiglandeteigland
www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.owww.knowledgenetworking.orgrg
www.slideshare.net/www.slideshare.net/eteiglandeteigland
www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland
Photo: Lindholm, Metro
Photo: Nordenskiöld
Photo: Lindqvist
If you love knowledge, set it
free…
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Interested in learning moreInterested in learning more??