MAXI Awards2018 www.icsc.org/maxiawards
FINALISTS
2018 MAXI AWARDS FINALISTS
TRADITIONAL MARKETING
BUSINESS-TO-BUSINESS
Shopping Centers under 500,000 sq. ft.
Mobility Concierge
Colony Square
Atlanta, Georgia
Owner: Lionstone Investments and North American Properties
Management Company: North American Properties
Mixed Use Mixing it Up: Atlantic Station Re-imagined
Atlantic Station
Atlanta, Georgia
Owner: Morgan Stanley
Management Company: Hines
Shopping Centers over 500,001 sq. ft.
Retailer Incubation
Easton
Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company
Management Company: Steiner + Associates
Joint Centers
Taste for the Space
The Shops at South Town, Sandy, UT
Eastridge, San Jose, CA
Management Company: Pacific Retail Capital Partners
Company
EDENS Brand Strategy
EDENS
Bethesda, Maryland
An Award Winning 2017
Phillips Edison & Company
Salt Lake City, Utah
CAUSE-RELATED MARKETING
Shopping Centers under 500,000 sq. ft.
Hambidge Creative HiVE
Colony Square
Atlanta, Georgia
Owner: Lionstone Investments and North American Properties
Management Company: North American Properties
Picture-Perfect Prom
Manhattan Town Center
Manhattan, Kansas
Owner: UrbanCalManhattanTownCenter, LLC
Management Company: CBRE
Party with a Purpose - PIER 39’s 39th Birthday Celebration
PIER 39
San Francisco, California
Owner: Moor + South/Pier Management Co.
Management Company: PIER 39 Limited Partnership
The Rice Village Sing-Off
Rice Village District
Houston, Texas
Owner: Rice University
Management Company: Trademark
Arts of Healing
River Oaks District
Houston, Texas
Owner: JP Morgan
Management Company: OliverMcMillan
TangerCares for Texas
Tanger Outlets Houston
Texas City, Texas
Owner: Tanger Outlets & Simon Property Group
Management Company: Tanger Outlets
World Trade Center Memorial
The Avenue Viera
Viera, Florida
Owner: PGIM Real Estate
Management Company: Poag Shopping Centers, LLC
Woof-a-Pawlooza
The Shoppes at Arbor Lakes
Maple Grove, Minnesota
Owner: Prudential Real Estate Investors
Management Company: CBRE, Inc.
Shopping Centers over 500,001 sq. ft.
Savor & Celebrate - Avalon
Avalon
Alpharetta, Georgia
Owner: PGIM; Managed by North American Properties
Management Company: North American Properties
Citadel Outlets PINK SAVES Campaign 2017
Citadel Outlets
Los Angeles, California
Owner/Management Company: Craig Realty Group
Smoke on the Coast BBQ & Fireworks Festival - Destin Commons Coins for a Cause
Destin Commons
Destin, Florida
Owner/Management Company: Turnberry
NORTHSIDEkids
Domain NORTHSIDE
Austin, Texas
Owner/Management Company: Endeavor Real Estate Group
Easton Community Foundation, Change for Charity Program
Easton
Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company
Management Company: Steiner + Associates
Easton Community Resources
Easton
Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company
Management Company: Steiner + Associates
Taste of Turkey Creek 2017
Pinnacle at Turkey Creek
Knoxville, Tennessee
Owner: HART TC I-III, IV
Management Company: Bayer Properties LLC
Hometown Heroes Goes to the Dogs!
The Village at Meridian
Meridian, Idaho
Owner: CenterCal Properties, LLC
Management Company: CenterCal Properties, LLC
Joint Centers
Don't FURget About Us
Downtown Pleasant Hill, Pleasant Hill, CA
The District at Green Valley Ranch, Henderson, NV
Alameda Landing, Alameda, CA
Management Company: Vestar
Live 360°
10 SRP Malls
Management Company: Starwood Retail Partners
Company
PECO Community Partnership
Phillips Edison & Company
Cincinnati, Ohio
Westfield Veterans Initiative
Westfield
Los Angeles, California
DIGITAL/SOCIAL
Shopping Centers under 500,000 sq. ft.
Colony Square Presents: Festivity + Trees
Colony Square
Atlanta, Georgia
Owner: Lionstone Investments and North American Properties
Management Company: North American Properties
FIGat7th Fashion Ambush Campaign
FIGat7th
Los Angeles, California
Owner/Management Company: Brookfield Properties
#GalleriaArtWalls
Galleria Shopping Center
EDINA, Minnesota
Owner/Management Company: Hines Global REIT, Inc.
Elf On the Shelf
Hilltop Mall
Kearney, Nebraska
Owner/Management Company: DP Management, LLC
Valentine's Day Promotion
Outlets of Mississippi
Pearl, Mississippi
Owner/Management Company: Spectrum Capital LLC/Bloomfield Holdings
We Are Mililani
Town Center of Mililani
Mililani, Hawaii
Owner: M & J WIlkow and MetLife
Management Company: M & J Wilkow Properties
Village at the Peaks Employee Discount App
Village at the Peaks
Longmont, Colorado
Owner: NMMS Twin Peaks, LLC
Management Company: NewMark Merrill - Mountain States
#WestBendLove Snap & Seek
WestBend
Fort Worth, Texas
Owner/Management Company: Trademark Property Company
Shopping Centers over 500,001 sq. ft.
@IndytheGoldenDoodle's Birthday Bash
Avalon
Alpharetta, Georgia
Owner: PGIM; Managed by North American Properties
Management Company: North American Properties
Persona-Based Content Marketing
Easton
Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company
Management Company: Steiner + Associates
MainPlace Mall and Foodbeast
MainPlace Mall
Santa Ana, California
Owner: Centennial in partnership with joint venture investors
Management Company: Centennial Real Estate
Perkins Rowe - Rebranding with Influence
Perkins Rowe
Baton Rouge, Louisiana
Owner/Management Company: Trademark Property Company
Let it Snow! Live with Grammy Award Winner, Kalani Pe'a
Queen Ka'ahumanu Center
Kahului, Hawaii
Owner: The Seligman Group
Management Company: QKC Maui Owner, LLC
Regency's BIG Christmas Giveaway
Regency
Richmond, Virginia
Owner: 1420 N. Parham Road, LC
Management Company: Cushman & Wakefield - Thalhimer
The Waterfront's Summer of Social
The Waterfront
Homestead, Pennsylvania
Owner: BIG Shopping Centers/M & J Wilkow
Management Company: M & J Wilkow Properties
Company
The Festive Five
Hull Property Group
Augusta, Georgia
GRAND OPENING / REDEVELOPMENT / EXPANSION / RENOVATIONS
Shopping Centers under 500,000 sq. ft.
Arvada Marketplace Grand Re-Opening
Arvada Marketplace
Arvada, Colorado
Owner: Pine Tree JV
Management Company: Pine Tree, LLC
Inspired by the Uncommon - Galleria Expansion Campaign
Galleria Shopping Center
Edina, Minnesota
Owner/Management Company: Hines Global REIT, Inc.
Shopping Centers over 500,001 sq. ft.
The Annex Grand Opening Times Four!
The Collection at RiverPark
Oxnard, California
Owner: CenterCal Properties, Shea Properties, Oak Tree Financial
Management Company: CenterCal Properties, LLC
Eastridge Center Mural Program
Eastridge Center
San Jose, California
Owner/Management Company: Pacific Retail Capital Partners
Property Transformation and Grand Reopening Celebration
Hill Country Galleria
Bee Cave, Texas
Owner: INVESCO
Management Company: CBRE
Isabella Eatery Grand Opening at Tysons Galleria
Tysons Galleria
McLean, Virginia
Owner/Management Company: GGP Inc.
Westfield Century City Grand Opening
Westfield Century City
Los Angeles, California
Owner/Management Company: Westfield
INTEGRATED ADVERTISING
Shopping Centers under 500,000 sq. ft.
The District of Joy
CityCenterDC
Washington, District of Columbia
Owner: Hines /Qatari Diar
Management Company: Hines
Paniolo Pride at Parker Ranch Center
Parker Ranch Center
Waimea, Illinois
Owner: M & J Wilkow/Intercontinental
Management Company: M & J Wilkow Properties
Waterside Wayfinder Awareness Campaign
Waterside
Fort Worth, Texas
Owner/Management: Trademark Property Company
Shopping Centers over 500,001 sq. ft.
Domain NORTHSIDE - Our SIDE has it all.
Domain NORTHSIDE
Austin, Texas
Owner/Management Company: Endeavor Real Estate Group
Where (Ridgedale) Lives – GGP’s Ridgedale Center, Minnetonka, MN
Ridgedale Center
Minnetonka, Minnesota
Owner/Management Company: GGP Inc.
Company
Parking Garage Innovations
GGP Inc.
Chicago, Illinois
Starwood Retail Partners - Feels Like Christmas
Starwood Retail Partners
Chicago, Illinois
Westfield Beauty & Balance
Westfield
Los Angeles, California
PUBLIC RELATIONS
Shopping Centers under 500,000 sq. ft
Colony Square Groundbreaking
Colony Square
Atlanta, Georgia
Owner: Lionstone Investments and North American Properties
Management Company: North American Properties
Welcoming Home a Legend - Don Ho Statue Unveiling & Dedication Ceremony
International Market Place
Honolulu, Hawaii
Owner/ Management Company: Taubman
A Goundbreaking PR Opportunity
Mountain View Village
Riverton, Utah
Owner/ Management Company: CenterCal Properties, LLC
Shopping Centers over 500,001 sq. ft.
Citadel Outlets Public Relations Media Program 2017
Citadel Outlets
Los Angeles, California
Owner/ Management Company: Craig Realty Group
Domain NORTHSIDE - Our SIDE has it all - Public Relations 2017
Domain NORTHSIDE
Austin, Texas
Owner/ Management Company: Endeavor Real Estate Group
Great American Eclipse Viewing Party
Jefferson Pointe Shopping Center
Fort Wayne, Indiana
Owner: Red Development
Management Company: CBRE
Chivas Meet and Greet!
North Riverside Park Mall
North Riverside, Illinois
Owner: The Feil Organizaiton
Management Company: North Riverside Park Mall
Experience Joy at Tivoli
Tivoli Village
Las Vegas, Nevada
Owner: PBC USA
Management Company: Pacific Retail Capital Partners
Westfield Century City Grand Opening PR
Westfield Century City
Los Angeles, California
Owner/ Management Company: Westfield
Joint Centers
Santa's Toy Factory
Clackamas Town Center , Happy Valley, OR
North Point Mall, Alpharetta, GA
Southwest Plaza, Littleton, CO
The Parks at Arlington, Arlington, TX
Management Company: GGP Inc.
Choose Cheer
Fairfax Corner, Fairfax, VA
Downtown Silver Spring, Silver Springs, MD
Rio Washingtonian Center, Gaithersburg, MD
Management Company: Peterson Companies
Company
Crisis in a Box
JLL
Atlanta, Georgia
Get Connected
Plaza Las Américas
San Juan, Puerto Rico
SALES ACTIVATION
Shopping Centers under 500,000 sq. ft
Igloo Lounge at CityCenterDC
CityCenterDC
Washington, District of Columbia
Owner: Hines/Qatari Diar
Management Company: Hines
Black Friday Pop-Up Taproom
The Shoppes at Arbor Lakes
Maple Grove, Minnesota
Town Center of Mililani Presents the New Year's Eve Pineapple Drop
Town Center of Mililani
Mililani, Hawaii
Owner: M & J Wilkow and MetLife
Management Company: M & J Wilkow Properties
Property Marketing at the Village at La Floresta
Village at La Floresta
Brea, California
Owner/Management Company: Regency Centers
Shopping Centers over 500,001 sq. ft.
FITRow: The city’s new fitness paradise
Assembly Row
Somerville, Massachusetts
Owner /Management Company: Federal Realty Investment Trust
Atlantic Station Holiday: We Have it All
Atlantic Station
Atlanta, Georgia
Owner: Morgan Stanley
Management Company: Hines
Fashion Row Features
Avalon
Alpharetta, Georgia
Owner: PGIM
Management Company: North American Properties
A Christmas Story
Cherry Hill Mall
Cherry Hill, New Jersey
Owner/ Management Company: PREIT
NORTHSIDE Abloom
Domain NORTHSIDE
Austin, Texas
Owner/ Management Company: Endeavor Real Estate Group
19th Annual Holiday Tree Lighting Ceremony
Easton
Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company
Management Company: Steiner + Associates
6th Annual Easton Fashion Night
Easton
Columbus, Ohio
Owner: Steiner + Associates, L Brands, The Georgetown Company
Management Company: Steiner + Associates
Mall Gift Cards Are Still HIP
Harlem Irving Plaza
Norridge, Illinois
Owner/ Management Company: The Harlem Irving Companies, Inc.
Great American Eclipse Viewing Party
Jefferson Pointe Shopping Center
Fort Wayne, Indiana
Owner: Red Development
Management Company: CBRE
Creating the Heartbeat Of Kapolei
Ka Makana Ali`i
Kapolei, Hawaii
Owner: DeBartolo Development, OPTrust
Management Company: JLL
Butterflies
Oakland Mall
Troy, Michigan
Owner: UrbanCal Oakland Mall LLC
Management Company: CBRE, Inc
Hope & Cheer after the Storm in Support of Merchants and the Community
Plaza Las Americas
San Juan, Puerto Rico
Owner/ Management Company: Plaza Las Americas, Inc.
Stylist Partnership Pilot - GGP's Ridgedale Center
Ridgedale Center
Minnetonka, Minnesota
Owner/ Management Company: GGP Inc.
Winter Castle – Rosedale Center
Rosedale Center
Roseville, Minnesota
Owner: PPF RTL Rosedale Shopping Center
Management Company: JLL
Christmas in the Wizarding World
Shops at South Town
Sandy, Utah
Owner/ Management Company: Pacific Retail Capital Partners
Starwood Retail Partners - Girl Scout Lock In - SouthPark Mall
SouthPark Mall
Strongsville, Ohio
Owner: Starwood Retail Partners
Management Company: SRP Property Management, LLC
Tiny House Holiday Village
The Shops at Northfield Stapleton
Denver, Colorado
Owner/ Management Company: QIC, Forest City
The Waterfront's 12 Days of Free Santa Photo
The Waterfront
Homestead, Pennsylvania
Owner: M & J Wilkow and BIG Shopping Centers USA
Management Company: M & J Wilkow Properties
Company
Glam Up Your Travel
MarketPlace Development
Dulles, Virginia
NOI Enhancement
PARTNERSHIP MARKETING / SPONSORSHIP
Shopping Centers under 500,000 sq. ft.
College Night Out at Paseo Nuevo
Paseo Nuevo Shops & Restaurants
Santa Barbara, California
Owner: Pacific Retail Capital Partners & JP Morgan
Management Company: Paseo Nuevo Shops & Restaurants
Westfield World Trade Center Holiday Village
Westfield World Trade Center
Manhattan, New York
Owner: Westfield and The Port Authority
Management Company: Westfield
Up on the Rooftops for NOI
Winery Shopping Center
Fairfield, California
Owner/Management Company: Phillips Edison & Company
Shopping Centers over 500,001 sq. ft.
Atlantic Station "Drives" New Revenue
Atlantic Station
Atlanta, Georgia
Owner: Morgan Stanley
Management Company: Hines
Fashion Outlets of Chicago's THE COLLECTION: Where Art Meets Fashion
Fashion Outlets of Chicago
Rosemont, Illinois
Owner/Management Company: Macerich
Community Minded. Events Focused. Sales Oriented.
Grand Boulevard at Sandestin
Miramar Beach, Florida
Owner: GBL Retail, LLC
Management Company: Howard Group, Grand Boulevard and Merchants Retail Partners
#PoppingUpAtPaseo
Paseo Nuevo Shops & Restaurants
Santa Barbara, California
Owner: Pacific Retail Capital Partners & JP Morgan
Management Company: Paseo Nuevo Shops & Restaurants
LEASING / SPECIALTY LEASING
Shopping Centers over 500,001 sq. ft.
Winter Wonderland
The Maine Mall
South Portland, Maine
Owner/Management Company: GGP Inc.
Westfield Century City Pop-Up
Westfield Century City
Los Angeles, California
Owner/Management Company: Westfield
Emerging Technology
NEW / EMERGING TECHNOLOGY
Joint Centers
ShareRails Virtual Shopper
The Shops at South Town, Sandy, UT
Yorktown Center , Lombard, IL
Eastridge Center, San Jose, CA
Management Company: Pacific Retail Capital Partners
Company
Centennial Augmented Reality
Centennial Real Estate
Dallas, Texas
GGP's Parking Availability
GGP Inc.
Chicago, Illinois
VIP HD - The Power of Personalization
Horizon Group Properties
Rosemont, Illinois
exCLAUSive Access
JLL
Atlanta, Georgia