Download - Matrix Promotions March 2013
SaleS PreSenTerMarch 2013
March Presenter v6 pagination 2.indd 1 07/02/2013 15:31
1
2
3
4
5
6
7
lOVe bIOlage PrOMOTIOn
March 2013March Presenter v6 pagination 2.indd 3 07/02/2013 15:31
8
March Presenter v6 pagination 2.indd 4 07/02/2013 15:31
9
MaXIMISe The neW bIOlage brand and drIVe bIOlage reTaIl SUcceSS In YOUr SalOn:
** Packaging made with recovered and reused consumer waste. The middle
layer of Biolage packaging is made from up to 70% PCR. PCR is featured in
least 30% of Biolage products.
*Based on products available at time of going to print.
WelcOMe TO The neW WOrld OF bIOlage!
• New logo and beautiful, natural imagery
• Step-change marketing support
• Concentrated professional, botanical formulas
• A sustainable approach to Haircare- Post-consumer recycled (PCR)**
packaging- 45% of products are paraben-free*.
• Free, accessible education with our Biolage Happy Hours.
March Presenter v6 pagination 2.indd 5 07/02/2013 15:32
10
TranSFOrM YOUr bIOlage SalOn WITh OUr MarKeTIng SUPPOrT
March Presenter v6 pagination 2.indd 6 07/02/2013 15:32
11
reTaIl TOOlS
clIenT cOMMUnIcaTIOn TOOlS
NEW A5 Showcards featuring PR coverage from top glossy titles
Biolage Shelf Edgers to help Client Navigation
Biolage Mirror Stickers to promote your products
A1 Biolage Poster for impactful window displays
*Yearly circulation of Red and Instyle magazines. Source: www.mediaweek.co.uk
Biolage Authorised Stockist Door Sticker
Biolage Client leafl ets to increase your retail sales
For colour-treated hair• Provides continuous fade-fighting care* with Orchid + UV Complex• Helps prolong the depth, tone and shine of colour-treated hair• Paraben-free & Silicone-free†
*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.
For dull hair in need oF shine• Weightless conditioning formulas enriched with antioxidant Moringa Oil• Helps to leave hair feeling soft, light, nourished and looking beautifully shiny• Paraben-free & Silicone-free†
† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.
For Fine, Flat hair• With Dual-Protein+Boost technology, including Soy + Wheat Protein• Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†
*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.
For hair in need oF body, control and shine with lasting hold• Infused with Blue Agave• Light to firm hold stylers to give natural touchable looks• Paraben-free
styling
For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum• Provides controlled smoothness to tame unruly, frizzy hair• Paraben-free†
†Excludes Ultra Control Deep Smoothing Masque.
For dry, damaged hair• Formulas infused with Anti-Dry Care Technology with Aloe Vera + Passion Fruit• Restore hair’s moisture balance, revealing its natural softness and shine• Paraben-free, Synthetic Dye-free & Silicone-free†
† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.
cleanse and PuriFy the scalP• Deep-cleansing formulas with Kola Nut + Mint Complex• Revive normal to oily hair and help purify the scalp• Unique Bio-Cusion Complex helps control, relieve and prevent symptoms of dandruff.
fiberstrongFor weak, Fragile hair• Advanced formulas enriched with Bamboo extract + Intra-cylane
combine nature with molecular science • Leaves hair feeling ultra-strong and touchably soft• Paraben-free†
†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
A1 Biolage Poster
MarKeTIng SUPPOrT
Combined readership of 850.000 consumers*
Biolage Retail Bags
March Presenter v6 pagination 2.indd 7 07/02/2013 15:32
12
TranSFOrM YOUr SalOn InTO a bIOlage FlagShIP
DISCOVER COLORCARETHÉRAPIE
Biolage Back Wash Visual V4.indd 4 19/12/2012 16:47
DISCOVER HYDRATHÉRAPIE
Biolage Back Wash Visual V4.indd 1 19/12/2012 16:46
Biolage Back Wash Visual V4.indd 3 19/12/2012 16:47
DISCOVER EXQUISITE OIL
Biolage Back Wash Visual V4.indd 2 19/12/2012 16:47
A1 Biolage Posters
Biolage Backwash Visual Panels
March Presenter v6 pagination 2.indd 8 07/02/2013 15:32
13
SPeaK TO YOUr SaleS cOnSUlTanT TOdaY!
dOn’T MISS OUT! lIMITed aVaIlabIlITY
NEW A5 PR Show CardsBiolage Mirror Stickers NEW Beauty Tablets
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
March Presenter v6 pagination 2.indd 9 07/02/2013 15:32
14
FlagShIP:BUY*
ANY
RECEIVE FREE*
*Subject to regional availability. Whilst stocks last.
18X 18X 6X 12X
150ml Masque Care/Styling Products250ml Conditioner250ml Shampoo
1X
Retail in style with a 1/2M Biolage Retail stand! Allows your salon to stock over 100 products in a professional manner to attract
clients and maximise retail sales
2X
A1 Biolage Window Poster
1X
A5 Biolage PR Show Card
1X
Authorised Stockist Door Sticker
For colour-treated hair• Provides continuous fade-fighting care* with Orchid + UV Complex• Helps prolong the depth, tone and shine of colour-treated hair• Paraben-free & Silicone-free†
*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.
For dull hair in need oF shine• Weightless conditioning formulas enriched with antioxidant Moringa Oil• Helps to leave hair feeling soft, light, nourished and looking beautifully shiny• Paraben-free & Silicone-free†
† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.
For Fine, Flat hair• With Dual-Protein+Boost technology, including Soy + Wheat Protein• Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†
*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.
For hair in need oF body, control and shine with lasting hold• Infused with Blue Agave• Light to firm hold stylers to give natural touchable looks• Paraben-free
styling
For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum• Provides controlled smoothness to tame unruly, frizzy hair• Paraben-free†
†Excludes Ultra Control Deep Smoothing Masque.
For dry, damaged hair• Formulas infused with Anti-Dry Care Technology with Aloe Vera + Passion Fruit• Restore hair’s moisture balance, revealing its natural softness and shine• Paraben-free, Synthetic Dye-free & Silicone-free†
† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.
cleanse and PuriFy the scalP• Deep-cleansing formulas with Kola Nut + Mint Complex• Revive normal to oily hair and help purify the scalp• Unique Bio-Cusion Complex helps control, relieve and prevent symptoms of dandruff.
fiberstrongFor weak, Fragile hair• Advanced formulas enriched with Bamboo extract + Intra-cylane
combine nature with molecular science • Leaves hair feeling ultra-strong and touchably soft• Paraben-free†
†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.
5X
Shelf Edgers & Inserts
TOTal PrIce:
March Presenter v6 pagination 2.indd 10 07/02/2013 15:32
15
FlagShIP:RECEIVE FREE CONTINUED
†Maximum spend of 75 points. Subject to regional availability. While stocks last.
3X
1L Shampoo or Conditioner
PLUSChoose items worth up to 75 points from our Flagship menu below†:
50 POInTS
10 POInTS 15 POInTS
1 x Biolage A1 Poster Frame and Visual
3 x Mirror Stickers 1 x Biolage Back Wash Holder
For colour-treated hair• Provides continuous fade-fighting care* with Orchid + UV Complex• Helps prolong the depth, tone and shine of colour-treated hair• Paraben-free & Silicone-free†
*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.
For dull hair in need oF shine• Weightless conditioning formulas enriched with antioxidant Moringa Oil• Helps to leave hair feeling soft, light, nourished and looking beautifully shiny• Paraben-free & Silicone-free†
† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.
For Fine, Flat hair• With Dual-Protein+Boost technology, including Soy + Wheat Protein• Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†
*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.
For hair in need oF body, control and shine with lasting hold• Infused with Blue Agave• Light to firm hold stylers to give natural touchable looks• Paraben-free
styling
For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum• Provides controlled smoothness to tame unruly, frizzy hair• Paraben-free†
†Excludes Ultra Control Deep Smoothing Masque.
For dry, damaged hair• Formulas infused with Anti-Dry Care Technology with Aloe Vera + Passion Fruit• Restore hair’s moisture balance, revealing its natural softness and shine• Paraben-free, Synthetic Dye-free & Silicone-free†
† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.
cleanse and PuriFy the scalP• Deep-cleansing formulas with Kola Nut + Mint Complex• Revive normal to oily hair and help purify the scalp• Unique Bio-Cusion Complex helps control, relieve and prevent symptoms of dandruff.
fiberstrongFor weak, Fragile hair• Advanced formulas enriched with Bamboo extract + Intra-cylane
combine nature with molecular science • Leaves hair feeling ultra-strong and touchably soft• Paraben-free†
†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.
8 POInTS
5 x Shelf Edgers & Inserts
8 POInTS
3 x Biolage Beauty Tablet
This is shine RedefinedExquisitE wEightlEss nourishmEnt
DEEp conDitioning trEatmEnt for intEnsE softnEss anD ExquisitE shinE
discoveR exquisiTe shine
discoveR hAiRcARe innovATionINSPIRED BY NATURE, ENHANCED BY SCIENCE
try our Exquisite oil enriched with antioxidant moringa oil!
ask your stylist for a free Biolage consultation!
ask your stylist about our hot oil Exquisite shine ritual!
2.5 POInTS
25 x Biolage Retail Bags
5 POInTS
25 x Client Leaflets
2X
Exquisite OilReplenishing Treatment
1X
A2 BioService Education Poster
WOrTh:
25 POInTS
DISCOVER COLORCARETHÉRAPIE
Biolage Back Wash Visual V4.indd 4 19/12/2012 16:47
4 x Biolage Back Wash Visual Panels
March Presenter v6 pagination 2.indd 11 07/02/2013 15:33
16
VISUal:
*Subject to regional availability. While stocks last.
6X 6X 2X
150ml Masque
4X
Care/Styling Products
250ml Conditioner250ml Shampoo
BUY*
ANY
TOTal PrIce:
March Presenter v6 pagination 2.indd 12 07/02/2013 15:33
17
RECEIVE FREE* ANY
VISUal:
2X
A1 Biolage Window Poster
2X
A5 Biolage PR Show Card
For colour-treated hair• Provides continuous fade-fighting care* with Orchid + UV Complex• Helps prolong the depth, tone and shine of colour-treated hair• Paraben-free & Silicone-free†
*System of Shampoo, Conditioner and Shine ShakeTM with continuous use. †Shampoo, Conditioner and Shine ShakeTM are Paraben-free. Color Bloom MasqueTM is Paraben-free & Silicone-free.
For dull hair in need oF shine• Weightless conditioning formulas enriched with antioxidant Moringa Oil• Helps to leave hair feeling soft, light, nourished and looking beautifully shiny• Paraben-free & Silicone-free†
† Micro Oil Shampoo is Paraben-free. Oil Ritual Masque is Paraben-free & Silicone-free.
For Fine, Flat hair• With Dual-Protein+Boost technology, including Soy + Wheat Protein• Deliver all over fullness and lift for up to 8 hours, without stiffness or static* • Paraben-free†
*System of Shampoo, Conditioner and Mousse. + Volumizing Shampoo, Volumizing Conditioner and Full-Lift Spray-in Volumizer are Paraben-free.
For hair in need oF body, control and shine with lasting hold• Infused with Blue Agave• Light to firm hold stylers to give natural touchable looks• Paraben-free
styling
For unruly, Frizzy hair • Indulgent formulas with silky Camellia Serum• Provides controlled smoothness to tame unruly, frizzy hair• Paraben-free†
†Excludes Ultra Control Deep Smoothing Masque.
For dry, damaged hair• Formulas infused with Anti-Dry Care Technology with Aloe Vera + Passion Fruit• Restore hair’s moisture balance, revealing its natural softness and shine• Paraben-free, Synthetic Dye-free & Silicone-free†
† Hydrating Shampoo and Detangling Solution are Paraben-free & Synthetic Dye-free. Aqua-Immersion Crème Masque is Paraben-free & Silicone-free.
cleanse and PuriFy the scalP• Deep-cleansing formulas with Kola Nut + Mint Complex• Revive normal to oily hair and help purify the scalp• Unique Bio-Cusion Complex helps control, relieve and prevent symptoms of dandruff.
fiberstrongFor weak, Fragile hair• Advanced formulas enriched with Bamboo extract + Intra-cylane
combine nature with molecular science • Leaves hair feeling ultra-strong and touchably soft• Paraben-free†
†Shampoo, Conditioner, Masque and Intra-cylaneTM Fortifying Cream are Paraben-free.
5X
Shelf Edgers & Inserts
50X
Biolage Bags
2X
1L Shampoo or Conditioner
1X
Authorised Stockist Door Sticker
50X
Biolage Client Leaflets
WOrTh: *Subject to regional availability. While stocks last.
March Presenter v6 pagination 2.indd 13 07/02/2013 15:33
18
STarTer:
*Subject to regional availability. While stocks last.
TOTal PrIce:
BUY*
ANY
3X 3X 3X
Care/Styling Products250ml Conditioner250ml Shampoo
March Presenter v6 pagination 2.indd 14 07/02/2013 15:33
19
STarTer:
*Subject to regional availability. While stocks last.
RECEIVE FREE* ANY
1X
A1 Biolage Window Poster
1X
Authorised Stockist Door Sticker
25X
Biolage Client Leaflet
1X
A5 Biolage PR Show Card
WOrTh:
1X
1L Shampoo or Conditioner
March Presenter v6 pagination 2.indd 15 07/02/2013 15:33
20
BUY*
ANY
*Subject to regional availability. While stocks last.
bacKWaSh deal:6X
RECEIVE FREE* ANY
3X
TOTal PrIce:
WOrTh:
1L Shampoo or Conditioner
1L Shampoo or Conditioner
lIMITed STOcK
aVaIlable
March Presenter v6 pagination 2.indd 16 07/02/2013 15:33
21
fi berstrongadvanced
NEW
WeaK, FragIle haIr?Indulge her with formulas designed to reinforce.
neW adVanced FOrMUlaS: InTra-cYlaneTM+ baMbOO eXTracT
aVaIlable
aPrIl 2013lIMITed STOcK
aVaIlable
March Presenter v6 pagination 2.indd 17 07/02/2013 15:34
22
I n c e n T I V e
TaKe YOUrOFF
March 2013PrOMOTIOn
March Presenter v6 pagination 2.indd 18 07/02/2013 15:34
23
With fantastic prizes up for grabs just by taking off your colour tube box tops…
What are you waiting for?
STarT daTe:1st March 2013
end daTe:31st May 2013
3 MOTIVaTe YOUr TeaM
3 IncreaSe YOUr cOlOUr SaleS
3 encOUrage YOUr TeaM TO
be creaTIVe WITh cOlOUr
I n c e n T I V e
TaKe YOUrOFF
March Presenter v6 pagination 2.indd 19 07/02/2013 15:34
24
3 eaSY STePS TO be In FOr a chance TO WIn: 1. Excite your team with these amazing prizes:
2. Show them how easy it is to be in with a chance to winall they need to do is:
• Tear the top off a colour tube box* once the tube has been used (one colour tube box has two ends and so with one full tube one of your team members can enter twice, or if using half a tube each, two of your team members can enter).
• Write their name and the salon name on the back of Matrix colour tube box top (any colour tube tops without these details won’t be entered into the prize draw!).
• Place the colour tube box top into the envelope.
• Once the incentive has fi nished on the 31st May 2013, seal this envelope and give it to your Matrix Sales Consultant before June 14th 2013**
3. Listen out for updates about winners on Facebook, Twitter & the Matrix Monthly Magazine†
*Includes all Matrix colour tube box tops (COLORINSIDER, SOCOLOR.beauty including Dream.Age, Color Sync & Color Sync Extra Coverage)**Envelopes received after the 14th June will not be entered into the prize draws. †See website for full Terms and Conditions. Entrants must be 18+ and winners will be selected at random. All winners will be notifi ed offi cially by post or via their Matrix Sales Consultant by 31st August 2013. The fi rst completed entry drawn at random will receive the fi rst prize, the second completed entry drawn at random will receive the second prize, the third completed entry drawn at random will receive the third prize.PROMOTER: MATRIX, L’OREAL (UK) LIMITED, 255 HAMMERSMITH ROAD, LONDON, W6 8AZ.
1St prize 2nD prize2 plaCeS on the 2013 MatriX
worlD tour in turKey2 tiCKetS for Salon international
2013, pluS Dinner, beD & breaKfaSt in lonDon
1 plaCe at a CreatiVe Cut, Colour anD finiSh eDuCation CourSe with a MatriX gueSt artiSt
3rD prize
gooD luCK!!Don’t forget to write your name and the name of your salon on the back of the colour tube box top before putting it into this envelope.*
When the incentive has finished, give your envelope filled with colour tube box tops to your Matrix Sales Consultant!
*Envelopes received after the 14th June will not be entered into the prize draws!
Salon naMe:
Salon ContaCt:
Salon phone nuMber:
Salon aDDreSS:
1ST PrIZe 2nd PrIZe2 PlaceS On The 2013 MaTrIX
WOrld TOUr In TUrKeY2 TIcKeTS FOr SalOn InTernaTIOnal
2013, PlUS dInner, bed & breaKFaST In lOndOn
1 Place aT a creaTIVe cUT, cOlOUr and FInISh edUcaTIOn cOUrSe WITh a MaTrIX gUeST arTIST
3rd PrIZe
what are you waiting for?Start Date:1St March 2013
enD Date:31St May 2013
i n C e n t i V e
taKe youroff
with fantastic prizes up for grabs just by taking off your colour tube box tops…
March Presenter v6 pagination 2.indd 20 07/02/2013 15:34
25
March 2013PrOMOTIOn
March Presenter v6 pagination 2.indd 21 07/02/2013 15:34
26
Created by Gary Hooker & Michael Young
SPrIng IS In The aIr...Treat your clients to a bright new look for Spring!
Use your technical expertise and our bespoke highlighting system to give your clients’ hair some much needed TLC:
• Tone - using the brightly coloured signature pigments.
• Lighten - using the de-dusted formula, without compromising condition.
• Condition - with Pro-Vitamin B5 in the lightening powder & Omega 3+6 within the pigments.
mi:lights business building tip:
Include the mi:lights service in your salon price list to
differentiate from a normal highlighting service!
March Presenter v6 pagination 2.indd 22 07/02/2013 15:34
27
Having all of the pigments will mean you can create a bespoke look for each of your
clients!
High speed lightening and dual conditioning in one simple step.
Banana & Strawberry still available!(whilst stocks last)
Formula contains Omega B5 dual conditioning system for beautiful, healthy-looking highlights.
Grape Pigment 118ml wolley ro dlog lortnoc oT •
undertones
slevel rethgil ot muideM •(ideally 7 and lighter)
dda ot ednolb looc ,raelC •contrast to a warm tone
Spearmint Pigment 118mlsenotrednu der eudbus oT •
slevel muidem ot rekraD •
sniatnoc ruoloc suoiverp fI •warmer tones creates controlled and neutral results
Lightening Powder 454g
De-dusted formula ensures easy application and mixes into a perfect creamy consistency that stays moist on the hair.
Blueberry Pigment 118ml egnaro eudbus oT •
undertones
slevel muidem ot rekraD •
sniatnoc ruoloc suoiverp fI •warmer tones creates controlled and neutral results
mraw a ot tsartnoc ddA •tone
Mocha Pigment 118ml s’riah secnahnE •
natural tones
mraw ahcom thgil etaerC •tones
slevel lla no llew skroW •when a natural sun-kissed result is desired
no senot lufituaeb setaerC •natural redheads
ot pu htiw stneilc rof laedI •50% grey hair
ro looc a ot tsartnoc ddA •warm tone
Promoter 8 946ml
• Provides 1-4 levels of lift
• Great for lighter levels
• For fine and fragile hair
• Subtle results
Promoter 22 946ml
• Provides 3-6 levels of lift
gninethgil mumixam roF •on all bases
ylsuoiverp gnitfil rof laedI •coloured healthy hair
To create stunning blondes
and deliver beautifully conditioned hair, use the
three Colorgraphics2 elements together!
March Presenter v6 pagination 2.indd 23 07/02/2013 15:34
28
DEAL 1
Colorgraphics2 Powder 454g
1 X
Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)
Colorgraphics2 Pigments 118ml and/or Promoters 946ml (any mix)
4 X
RECEIVE FREE*
2 X
BUY*
*All deals & pigments subject to regional availability. Whilst stocks last.
March Presenter v6 pagination 2.indd 24 07/02/2013 15:34
29
deal 2
Colorgraphics2 Powders 454g
3 X
RECEIVE FREE*
1 X
Colorgraphics2 Powder 454g
BUY*
TOTal PrIce:
WOrTh:*All deals subject to regional availability. Whilst stocks last.
March Presenter v6 pagination 2.indd 25 07/02/2013 15:34
30
Colorgraphics2 Pigments 118ml (any mix)
Colorgraphics2 Pigments 118ml (any mix)
4 X
1 X
DEAL 3BUY*
RECEIVE FREE*
*All deals & pigments subject to regional availability. Whilst stocks last.
March Presenter v6 pagination 2.indd 26 07/02/2013 15:34
31
Available in Small or large sheets
• Subject to availability. Whilst stocks last.
IMAGINE...A CLEVER WRAP THAT LET’S YOU WATCH YOUR COLOUR DEVELOP.
✔ Easy to use✔ Fast✔ Clean✔ Comfortable
EXTRA VALUE 250 SHEETS PER PACK!
BUY
SMALL
LARGE
AT EVERY DAY LOW PRICE*
ONLY
£8.97PER PACK
BUYAT EVERY DAY LOW PRICE
ONLY
£9.97PER PACK
March Presenter v6 pagination 2.indd 27 07/02/2013 15:34
32
• Subject to availability. Whilst stocks last.
eXPerIence InTenSe ShIne and cOlOUr brIllIance WITh PrIZMS.PlUS hYPerShIne cOndITIOnIng cOlOUr glOSS
Why not try offering your clients a gorgeous gloss fi nish service?• Beautiful, refl ective shine
and condition. • Lasts for up to 12 shampoos.• Give them beautiful, refl ective
shine and condition
Free
bUY2 X PrIZMS.PlUS clear bacKbar (946Ml)*
TOTal PrIce:
WOrTh:
receIVe 1 X PrIZMS.PlUS clearbacKbar (946Ml)* +1 X PrIZMS.PlUS (1l) PUMP
SalOnMUSThaVe!
March Presenter v6 pagination 2.indd 28 07/02/2013 15:34
33
enJOY The SUn, POOl and The SeaWIThOUT anY OF The daMage
March Presenter v6 pagination 2.indd 30 07/02/2013 15:34
34
Offer your clients protection for their hair this summer. Biolage Sunsorials protects hair from the harmful effects of the sun, pool and sea water.
• UVA and UVB rays have the power to damage the hair from the cuticle through to the inner structure.
• Symptoms of sun damaged hair:
✓ Faded hair colour ✓ Broken or split ends ✓ Dry, brittle hair ✓ Frizzy hair
The power of the sun...
sunsorials
Featuring:
✓ UV filters and sunflower antioxidant protection.
✓ Sunflower oil is known to be rich in vitamins A, C, D and E and for its protective effect.
✓ Leaves hair with lasting moisture, smoothness and sun reflecting shine.
✓ A summery, fresh fragrance.
April Presenter v8.indd 22 12/03/2012 17:15
35
BUY*
RECEIVE FREE*
*Subject to regional availability. While stocks last.
18 x SUNSORIALS PRODUCTS (ANY MIX)
6X
Protective Non-Oil Spray 150ml
After-Sun Repair Spray 150ml
Sun Repair Treatment 150ml
After-Sun Shampoo 250ml
Biolage Beach Bag
March Presenter v6 pagination 2.indd 31 07/02/2013 15:35
36
BUY*
** From any Retail Brand (Biolage, Total Results, Design Pulse and Vavoom). Excludes 500ml/1000ml sizes and Total Results Pro-Solutionist range.
ANY 24 X MATRIX RETAIL PRODUCTS
24 X 5+ PROTOPAK TREATMENTS
RECEIVE FREE*
March Presenter v6 pagination 2.indd 32 07/02/2013 15:35
™
BUSINESS BUILDING TIPSUsing our helpful show cards why not offeryour salon clients one of the following promotionsto add value to your service and create a demandfor additional services in salon.
• Buy any retail product in salon and receive a free in-salon treatment worth £10.
• Book in for a cut & blow dry and receieve a free treatment worth £10.
• Recommend a friend and receive a free treatment worth £10.
SPECIALOFFER!
when you buy anyMatrix styling product
™
FREEin-salon treatmentworth £10...
SPECIALOFFER!
when you book in for a cut & blow dry
Ask your stylist for details
FREEin-salon treatmentworth £10...
SPECIALOFFER!
when you recommend a friend*
Ask your stylist for details.
FREEin-salon treatmentworth £10...
37
February 2013Promotion
beblondeW i t h m a t r i x
February Presenter v7.indd 3 11/01/2013 16:11
38
Raymond Bottone
Hooker and Young
Georgina Mucklin
Continuing their year of Fame, our 2012 Destination.Fame winners Raymond Bottone, Ashleigh Hodges & Georgina Mucklin were given an opportunity of a lifetime; a cover shoot with Creative HEAD.
With the help of their mentors, Paul Falltrick, Hooker & Young and Jamie Stevens, the three winners prepped for the two-day shoot and worked as a team to create 12 blonde-inspired looks to fi t with the themes Edgy, Famous, Chic, Fashion, Iconic & Playful.
To fi nd out more visit:www.destinationfame.co.ukor speak to your local Matrix Sales Consultant.
www.destinationfame.co.uk
2013 ComPetition oPenS on 1St marCh
anyone Can enter… there are no ruleS, it’S JuSt about great hair!
Paul Falltrick
Ashleigh Hodges
Jamie Stevens
What are you Waiting For..?
Full coverage can be found in the February edition of Creative HEADAvailable from 25th January!
DESTINATION.FAME WINNERS SHOOT
Michael Young
February Presenter v7.indd 4 11/01/2013 16:12
39
Raymond Bottone
Hooker and Young
blondeS are your moSt loyal ClientS
PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE
OF CERA-OIL.
HIGH SPEED LIGHTENING AND DUAL CONDITIONING IN ONE SIMPLE STEP.
Create VerSatile blondeS uSing the extenSiVe Colour PortFolio From matrix:
AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH
ODS2 TECHNOLOGY.
TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.
REVEAL CLEAR, DAZZLING, ULTRA LIGHT TONES WITH
AMAZING PRECISION.
haVe you tried all oF the matrix blonde ProduCtS?For more information about the blonde portfolio, visit www.matrixhaircare.co.uk
PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE
PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE
OF CERA-OIL.
haVe you tried all oF the matrix blonde ProduCtS?
PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE
OF CERA-OIL.
haVe you tried all oF the matrix blonde ProduCtS?
PERMANENT COLOUR. NON-STOP CONDITIONING: WITH THE BRILLIANCE
OF CERA-OIL.
haVe you tried all oF the matrix blonde ProduCtS?
REVEAL CLEAR, DAZZLING, REVEAL CLEAR, DAZZLING, ULTRA LIGHT TONES WITH
AMAZING PRECISION.
TONE-ON-TONE, AMMONIA-FREE TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.COLOUR. SEAMLESS. EVEN. BRILLIANT.
TONE-ON-TONE, AMMONIA-FREE COLOUR. SEAMLESS. EVEN. BRILLIANT.
AMMONIA-FREE, ODOURLESS AMMONIA-FREE, ODOURLESS AMMONIA-FREE, ODOURLESS PERMANENT HAIR COLOUR WITH PERMANENT HAIR COLOUR WITH PERMANENT HAIR COLOUR WITH
ODS2 TECHNOLOGY.
February Presenter v7.indd 5 11/01/2013 16:13
40
beblondeW i t h m a t r i x
From the 12 looks created, we’ve selected two of our favourite images which showcase two very different blondes. get these images in an impactful window banner to draw clients into your salon.
Created by raymond bottone (deStination.Fame 2012 Winner) uSing Color SynC, ColorgraPhiCS2 & deSign PulSe
February Presenter v7.indd 6 11/01/2013 16:13
41
beblondeW i t h m a t r i x
Created by Paul FalltriCk (matrix artiStiC direCtor) uSing ColorinSider, light maSter & deSign PulSe.
February Presenter v7.indd 7 11/01/2013 16:13
42
attraCt neW ClientS and inSPire exiSting ClientS
beBLONDE A2 Double Sided Banner
beBLONDE Recommend A Friend Cards
marketing SuPPort*
BLONDE Recommend A Friend
eduCate and inSPire your team
beBLONDE Technical Guide
Color Sync Shade Chart**
SOCOLOR.beauty Deluxe Shade Chart**
COLORINSIDER Shade Chart**
COLORINSIDER
*All items subject to regional availability. Whilst stocks last. Artworks are for visual representation only and subject to change.** Available with selected deals only at Distributors discretion. Visual representation only and subject to change.
Creative HEAD and Creative HEAD Ireland Magazine - February Edition
February Presenter v7.indd 8 11/01/2013 16:13
43
44
get ahead oF the trend
Celebrity inSPiration:
beblondeW i t h m a t r i x
blonde oPPortunity:This month we’ve highlighted some of the star blonde products favoured by both our Destination.Fame winners and their mentors which they predict will be the shades of the Spring/Summer season!
ul-VV
Adele SOCOLOR.beauty UL-VV with Colorgraphics2 highlights
ul-ia
*UL-A+, UL-V+, UL-NV+, UL-N+
Big
ger 90ml tube
Up
to 2 ap p l icat ion
s
Big
ger 90ml tube
Up
to2 ap p l icat io
ns
greatValue
lightens: lifts and tones up to 5 levels*
blocks out: brassy undertones to reveal cool tonal reflects
conditions: hair feels soft and silky
Taylor Swift SOCOLOR.beauty UL-NV+
ul-nV+
Jennifer Lopez SOCOLOR.beauty UL-IA highlights
FOR SALES PRESENTER USE ONLYSources: jenniferlopez.com; ecorazzi.com; sofeminine.co.uk; chicfactorgazette.com; becomegorgeous.com; usmagazine.com
imagine... our lightest, purest, silkiest, blondes
February Presenter v7.indd 10 11/01/2013 16:14
45
Celebrity inSPiration:
Big
ger 90ml tube
Up
to 2 ap p l icat ion
s
greatValue
imagine…pearls remixed with a metallic finish.
tone: multiple dimensions of tone and light
shine: stunning pearlescent shimmers
condition: hair feels soft and silky
Beautiful, bespoke blondes are at your fi ngertips and with 56% of women who have their colour done in salon likely to go blonde†, what better time to encourage your clients to try something new?
Refi ne and tone the lightest levels without over-depositing color.
Sheer PaStel ShadeS
SPmSPVSPn SPa†Source: KANTAR WORLDPANEL 2012
Pixie LottSOCOLOR.beauty 1OP (used as a toner) with Colorgraphics2 highlights
10P
Fearne CottonColor Sync 8P (used as a toner)
8P
10P
Gwen StefaniColor Sync 10P (used as a toner)
Extra light blonde (Level 10) Light blonde (Level 8)Extra light blonde (Level 10)
SOCOLOR.beauty shades shown on Level 6
February Presenter v7.indd 11 11/01/2013 16:14
46
deal 1BUY*
SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)
SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)
beblondeW i t h m a t r i x
28 x
12 x
total PriCe:
February Presenter v7.indd 12 11/01/2013 16:14
47
SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)
RECEIVE FREE*
deal 1 beblondeW i t h m a t r i x
4 x
COLOR SYNC SHEER PASTEL SHADES (ANY)
5 x
Worth:* Subject to regional availability. Whilst stocks last.
1 x
beBLONDE A2 DOUBLE SIDED BANNERBLONDE A2 DOUBLE SIDED BANNER
1 x
beBLONDE TECHNICAL GUIDE
20 x
beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (2 PACKS OF 10 CARDS)
February Presenter v7.indd 13 11/01/2013 16:14
48
deal 2BUY*
SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)
beblondeW i t h m a t r i x
16 x
6 x
total PriCe:
* Subject to regional availability. Whilst stocks last.
£/€
SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)
February Presenter v7.indd 14 11/01/2013 16:14
49
SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)
RECEIVE FREE*
deal 2 beblondeW i t h m a t r i x
2 x
COLOR SYNC SHEER PASTEL SHADES (ANY)
3 x
1 x
1 x
10 x
beBLONDE COLLECTION RECOMMEND A FRIEND CARDS (1 PACK OF 10 CARDS)
Worth:* Subject to regional availability. Whilst stocks last.
£/€beBLONDE TECHNICAL GUIDE
beBLONDE A2 DOUBLE SIDED BANNERBLONDE A2 DOUBLE SIDED BANNER
February Presenter v7.indd 15 11/01/2013 16:15
50
deal 3
6 x
6 x
total PriCe:
* Subject to regional availability. Whilst stocks last.
beblondeW i t h m a t r i x
SOCOLOR.BEAUTY OR COLOR SYNC SHADES OF CHOICE (ANY)
£/€
BUY*
SOCOLOR.BEAUTY ANIMATION SHADES INCLUDING 10P, UL-VV, UL-NV+, UL-IA AND/OR COLOR SYNC COLLECTION SHADES INCLUDING 8P, 10P (ANY)
February Presenter v7.indd 16 11/01/2013 16:15
51
beBLONDE TECHNICAL GUIDE
SOCOLOR.BEAUTY CREAM DEVELOPERS 1L OR COLOR SYNC ACTIVATORS 1L (ANY)
deal 3 beblondeW i t h m a t r i x
1 x
1 x
* Subject to regional availability. Whilst stocks last.
Worth: £/€
RECEIVE FREE*
February Presenter v7.indd 17 11/01/2013 16:15
52
February Presenter v7.indd 18 11/01/2013 16:15
53
total reSultS litre Value PaCkS
February Presenter v7.indd 19 11/01/2013 16:15
54
*Contains 1 x shampoo 1L and 1 x conditioner 1L** Based on a 10ml application
aFFordable hairCare to Share
Introducing our fi rst Total Results RETAIL LITRE VALUE PACKS* for your clients!
• Great value for those on a budget. Each pack lasts approximately 100 washes**
• No more complaints of others using up their favourite products
• Neutral packaging blends well into any bathroom decor
PerFeCt For Shared houSeholdS...
February Presenter v7.indd 20 11/01/2013 16:15
55
† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.
Color Care For brilliant looking colour,
even after 45 washes†
moistureFor radiant hair, moisturised
layer by layer
amplifyFor lightweight body
and volume
SleekFor ultimate frizz control
repairFor stronger††, softer and
smoother feeling hair
For radiant hair, moisturised layer by layer
smoother feeling hairsmoother feeling hair
moistureFor radiant hair, moisturised
aFFordable hairCare to Share
SuPer SaVingS!
PriCe Per PaCk: £/€
† System with shampoo and conditioner. † † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.
SleekFor ultimate frizz control
amplifyamplifyFor lightweight body For lightweight body
and volume
Sleek
PriCe Per PaCk:£/€
† † Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner/ Strength Pak™ Intensive Treatment
£/€
February Presenter v7.indd 21 11/01/2013 16:16
56