Mastering Social Media Strategies
What we’ll talk about…
• Leveraging LinkedIn
• Figuring out Facebook
• Tinkering with Twitter
• Jumping on the Job Boards
Real Conversations. Real-time Recruiting.
Are you Linked In?
Connect to candidates through 1, 2, 3, 4, 5, 6 degrees
Join groups to post jobs for free
Think about where your candidates hang out…
Professional Organizations
Media Outlets
Extracurricular Activities
Local Clubs
Connect to members of groups
Use Q & A to send free inMail
Facts about Facebook
Separate your candidates from your other contacts.
Create a facebook list to stay organized.
Niche professional groups for specific skills
Send messages.
Resist friend requests to avoid spamming.
Will tweet for jobs
Don’t be afraid of the big, bad bird
Reply to other with @usernameSend direct messages for privacy
Search relevant keyword phrases
Organize your contacts with lists
• Post once per day
• Share insight AND job postings
• List other ways to connect
Twitter keyword search for live results
Get results delivered to your inbox
Bored with Job Boards?
Specialty Job BoardsIndeedDiceRealMatchJobFoxDoostangBeyondLaddersVaultJobs in PodsComputerWorkCareerOneStopGlassDoorSimplyHiredThingamajob
Tagline: Logon. Listen. Apply
Key features: Podcasts recorded with employers let job seekers hear about open positions, company culture and desired skills or candidates.
Fun fact: Site creators encourage employers to have both hiring managers and front-line employees take part in the podcasts to give job seekers more insight into the company.
Jobs listed: Podcasts feature jobs by state, type and company, such as AT&T, IBM and Intel.
NINGNiche networking
Interest groups
User groups
Companies
Industry-Specific Social Networks
Questions?©Copyright 2009 RSACorp
@HollystarPR
Holly Gunn
www.linkedin.com/hollyegunnHolly GunnMarketing Manager
