Contents
• Setting up Queries to Detect Intent
• Using Categories and Tags to Segment your Data
• Charting for Uncovering Consumer Trends
and Identifying Customers
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Creating intent queries
((I OR Id OR “I’d” OR we OR “we’d” OR “I am”
OR Im OR “I’m”)
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Creating intent queries
((I OR Id OR “I’d” OR we OR “we’d” OR “I am”
OR Im OR “I’m”) NEAR/2f ((finding OR
booking OR “need a” OR trying OR “book a”
OR “find a” OR “need to” OR “attempt to” OR
“go on” OR “want to” OR “willing to” OR
seeking OR looking OR “trying to decide” OR
going)
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Creating intent queries
((I OR Id OR “I’d” OR we OR “we’d” OR “I am” OR Im
OR “I’m”) NEAR/2f ((finding OR booking OR “need a”
OR trying OR “book a” OR “find a” OR “need to” OR
“attempt to” OR “go on” OR “want to” OR “willing to” OR
seeking OR looking OR “trying to decide” OR going)
NEAR/5 (holiday* OR getaway OR (trip NEAR/3
abroad) OR beach OR “city break” OR adventure OR
cruise)))
CHARTING FOR
UNCOVERING
CONSUMER TRENDS
AND IDENTIFYING
CUSTOMERS
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