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Marketing Your Business on a Shoestring
Tips & Tricks for Low-cost Marketing with Big-cost Results!
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Your Passion
• You Finally Launch Your New Business after Planning it For Awhile!
• You Build it – • They will come Right??
• What’s Next? • $$$$$$$$ Flows in! Or Not!
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Traditional Marketing
• Postcards - 1-2% return • Coupons – often forgotten • Newspaper Ads - rarely seen • Magazine Ads - can be costly • Billboards – very expensive • Radio – when listening? • Television – Not affordable
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New Marketing
• E-Mail Blast – Mail Chimp, Constant Contact • Website – Signup Forms, Links • Social Media – Facebook, Twitter, LinkedIn • Online Ads – Google, Facebook • Online Coupons - Groupon • Mobile Marketing -
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Dallas Business Journal January 20-26, 2012
“Fully embrace social media and business apps.” – Jay Jerrier with ‘Cane Rosso’ Restaurant
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FACEBOOK FOR BUSINESS
• Business Page – Vanity Pages • Claim Places Name • Website Replica – Versions – Like/ Not Like • Links to Website – Facebook website • Facebook Ads • Contests and More
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Facebook Timeline
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Facebook Website
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Places Page
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Facebook Ads 1) Hate Long Lines at the Mall?
2) Decrease Holiday Chaos?
3) Holiday Travel Plans?
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TWITTER FOR BUSINESS
• Customer Service – 140 characters • Instantaneous Feedback & Correct Negative
Comments • Get the Lingo - @ , # • Special Timely Promotions – On sale next 30
minutes • Shorten urls – use them
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@Connect - Interactions
Advertising
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@Connect - Mentions
Advertising
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#Discover Stories
Tweets About Mountain Lions
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#Discover Activity
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#Discover -Who to Follow
Paid Advertisement
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#Discover- Find Friends
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#Discover – Browse Categories
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Travel Category
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Bed & Breakfast
Paid Ads
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Enhanced Profile Page
835 x 90 pixel header
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Profile Page
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Twitter Lists
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Twitter Apps
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Super Bowl Ad
835 x 90 pixel header
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YOU TUBE FOR BUSINESS
• Create a Channel for Your Business • Customize Your Channel Background • Create Videos • Subscribe to Relevant Channels • Engage Your Customers - make comments,
provide valuable information
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Create a Business Channel
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Create Channel- Step 2
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Customize Channel’s Background
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Editing Options Menu
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New Channel Background
Featured Tab
Description
Links
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Create Videos
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Subscribe to Relevant Channels
Options
Playlists
Videos for Subscription Channels
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Select Channels
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Engage Your Customers
Activity Setting for Feed
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Bed & Breakfast
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B&B Video
Paid Ad
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MOBILE MARKETING OPTIONS
ONLINE ADVERTISING
SMS/ TEXT MESSAGES
SCAN QR CODES
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TEXT MESSAGES FOR BUSINESS
• Appointment reminders • Check-in information • Directions to office. • Promotional specials- limited time
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QR CODES AND BUSINESS
Product for Sale has a QR code
Scan QR code with Smart Phone
Mobile Information Website about this Foosball Table
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MOBILE BANNER ADS
Mobile Banner Gif, animated gif or jpeg
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PUTTING THE PIECES TOGETHER
WEBSITE
SOCIAL MEDIA MARKETING
MOBILE MARKETING
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Customer Sales Funnel
Newsletter White Paper
Request Quote Follow-up Email Classify Lead
Phone Call Finalize Sale
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Track Customers in Funnel
• Use Spreadsheet or some CRM tool to keep track of customer.
• Database backend for saving customer information received.
• Calendar mechanism to schedule daily tasks. • Don’t Forget the Follow-up. • May take more than one pass through the
funnel.
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Measuring Effectiveness
• Google Analytics – for website- Free • Facebook Insights – Free if Business Page • Twitter Advertiser Analytics – Free & paid –
Sign-up required • YouTube Analytics – Free
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Google Analytics
http://www.google.com/analytics
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Analytics Dashboard
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Facebook Insights
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Twitter Ad Analytics
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YouTube Analytics
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Next Steps
• Setup your business accounts on social media. • Create a newsletter, blog & website. • Interact, Monitor & Adjust!
• Questions - [email protected]