-
8/7/2019 Marketing Through Social Networking Sites 2003
1/23
Christ University, Institute of Management
09
Marketing through
Social NetworkingSitesAn Indian perspective
Nitin Sunny, Toshal Shenai
-
8/7/2019 Marketing Through Social Networking Sites 2003
2/23
22
INDEX
Sr.no Topic Page no
1 Executive Summary 3
2 Introduction to Social Networking sites
History
4
5
3 1) Current scenario and trends
a) Indian internet statisticsb) Identification of various social networking sites in India
c) Indian Internet user Demographics
d) Focus on the major players and Organizations participating in
social media marketing
e) Revenue models for the websites
f) Challenges in the Scenario
6
6
8
9
10
12
13
4 2) Future of Social networking sites
a) Introduction
b) SNS (Social networking sites) Integration model
c) Foray of Internet giants into the social networking space.
d) Future of marketing via SNS in India
14
14
15
18
19
5 Conclusion 20
6 References 21
7 About the Authors 22
Executive Summary
-
8/7/2019 Marketing Through Social Networking Sites 2003
3/23
-
8/7/2019 Marketing Through Social Networking Sites 2003
4/23
22
Social Networking Sites are websites, online communities, portals which help people
communicate with each other on a platform and share or exchange ideas, knowledge,
information, interests, opinions, music, videos, opportunities, product promotions, activities,
resources, hold discussions for developing their social relations.
Social media marketing involves marketing through social networking sites, and enhancing the
web presence of the organization`s brand, products, services. There are many motives behind the
social media marketing of the companies. The major reasons being Brand awareness, brand
building, Acquiring new customers, Introduction of new products and services, Brand
promotions, Customer retention, Market research, Identification and targeting new customer
groups, Identification and improvement of new services, products, offerings. The Social media
marketing has opened new ways to reach the Consumers and potential customers, thus making
this a very important part of the marketing strategy. According to a CMO report, the current
spending on social media by Fortune 100 companies is about 3.5%, which may rise to 13.7% in
the next 5 years. It shows the emergence of this new medium of reaching out the customers and
improving the web presence of the organization.
Social media marketing creates buzz, builds ways for the organizations to reach their consumers
and starts conversations between them. This kind of marketing is considered to be the emerging
way to market products and services and extend the reach among the masses.
History
-
8/7/2019 Marketing Through Social Networking Sites 2003
5/23
22
The following list is the evolution of social networking. Social interactivity started since the
launch and wide use of phones in 1950`s and is still evolving till twitter.com of 2009.
a. Telephones (1950)
b. UseNet (1970)
c. Bulletin Board Systems (1970)
d. Commercial Online Services: prodigy, CompuServe (1985)
e. World Wide Web (publicly available since 1991)
f. Internet Relay Chat, IRQ, Messengers (1988-92)
g. P2P, Torrents (1999)
h. Social News (1997)
i. Social Networking Websites (1996- onwards)
I. Dating sites
II. Forums
III. Six degrees: the 1st social networking website
j. New generation Social Networking Sites (2000- onwards)
a. Facebook
b. Orkut
c. Twitter
d. Hi5
e. Friendster
f. MySpace
-
8/7/2019 Marketing Through Social Networking Sites 2003
6/23
22
1) Current scenario and trends
a) Indian internet statistics
The Indian Internet usage has been increasing steadily over the past few years. At present, there
are 60 million Internet users in the country. The Active users or the actual users are 47 million.
The Total Broadband subscriber base has increased from 6.98 million in August-09 to 7.22
million in September-09, thereby showing a growth of 3.29 %.
The regular internet users have grown by only 10% (compared to 19% last year). Very few new
occasional users have got added in the last 1 year and some of the existing occasional users
appear to have lapsed. While the base of the regular internet user has increased by only 3.5
million, the base of occasional users has fallen by almost 6.4 million. Though the overall base ofonline Indians has shrunk, on the positive side, 3 out of 4 internet users (70%) are now on the net
daily. This lively pool of internet user is 32.4 million strong.
Only 1.8% of all Indians (20 million) prefer to read in English. Of these 5 million are already on
the net (as 13% of regular online Indians prefer to read in English). This leaves only about 15
odd million Indians, who prefer to read in English, who can easily latch on to the internet in its
current avatar, provided they can afford it and feel the need for it. Internet usage cuts across the
more well-to-do Indians across the various socio-economic groups, across the urban-rural divideand across the various town classes within the urban landscape. 55% of regular internet users
come from the consuming classes (SEC A, B and R1), 71% of them come from the non-metro
cities and villages, and 82% of them fall in the prime life age group of 19-35 years. On
multiple access basis, place of work (office, school, colleges, etc.) still continues to be the
single largest place for accessing internet at 68%. Usage form home follows next at 50% and
-
8/7/2019 Marketing Through Social Networking Sites 2003
7/23
22
then by cybercafs at 45%. However, when it comes to the single most preferred place of
access, home (37%) scores over the office (30%) as well as cybercaf (15%) noticeably. 'Home'
still remains the dominant place of access of internet.
With 89% of regular online Indians searching for product information online, window shopping
has become synonymous with internet now. Communication, social interactivity and
entertainment activities stand out as the other most popular online activities. The current online
shoppers base in India is 34.5 million, a good 6.5 million bigger than last years figure of 28
million. However, of all these online shoppers, only 22% (or 7.72 million) actually buy online.
The balance 78% online shoppers only search for products online and then probably buy them
offline. Google is clearly the most popular website among online Indians, with 35% of all online
Indians claiming to use this website the most amongst all the websites they use. Yahoo follows at
second spot with 28% of all internet users using it the most. Gmail, Orkut and Rediff are the 3rd,
4th, and 5th most used websites in India.
-
8/7/2019 Marketing Through Social Networking Sites 2003
8/23
22
b) Identification of various social networking sites in India
There are a lot of Social Networking Sites that are accessed by the Indian Internet users. Though
the local website have shown an increase in user base, the international websites like Orkut,
Facebook and LinkedIn are still the favorites. Here is a list of all the Websites in India.
Top Indian Social Networking Sites
Orkut.co.in - 14.9 million users
Facebook.com - 8.63 million users
Bharatstudent.com - 2.60 million users
LinkedIn.com - 2.16 million users
Ibibo.com - 1.95 million users
Other Websites:
Hi5.com
Twitter.com
Bigadda.com
Indyarocks.com
Itimes.com
-
8/7/2019 Marketing Through Social Networking Sites 2003
9/23
22
Fropper.com
MySpace.com
PerfSpot.com
c) Indian Internet user Demographics:
Highlights:
The internet users in India are approximately 60 million.
82% Male and 18% Female
The age groups of 19-24 have 44% users and 25-29 has 34% users. 13% users are aged
36 and above. 9% are under 18 years of age.
The SEC A and SEC B users are 24% and 27% respectively. Rural Users constitute 14%
53% Indian Internet users have reacted to the advertising stimuli
The current online shoppers base in India is 34.5 million. They either shop or search
info, thus enticing marketers to spend more on online advertising.
22% users (7.72 million) have actually done some shopping on the websites
56% (19.32 million) users are window shoppers.
11.23 million Indians have transacted online and bought some product/service.
78% users (26.9 million) search info about products/services online in India.
92% of active shoppers have bought travel-related products.
Only 51% have bought non-travel products/services.
-
8/7/2019 Marketing Through Social Networking Sites 2003
10/23
22
81% are engaged in some kind of Social interactivity online.
d) Focus on the major players and Organizations participating in social media marketing
Facebook, Orkut, Twitteremerge as the most exciting Social networking Sites in India.Facebook
has recently surpassed Orkut as the favorite destination of the Internet users.
Facebook.com, with 8.63 million users has generated about 1003million page views/month in
September 2009. This is much more than Orkut.com, with 14.9 million users, but just 21 million
page views/month. A website becomes attractive for the marketers with increasing pege views.
This gives them a chance to display their products/services and other company information and
get a probability of generating more enquiries.
Twitter.com does not have an option of advertising on their web page as yet. But the companies
make accounts and can share links of their products or services. This has made twitter a very
exciting and interactive way to redirect the users to their websites. Special teams work on twitter
for many niche companies. By an option to `follow`, the users can follow the trends, news, offers
and tweets by the company. In Social Media Marketing (SMM) these three websites have made a
huge impact in the ad spends of many organizations. IT, Telecom, Travel, Job-Portals are the
main SMMs. Sun-Silk, MTV Roadies, Tata-Tea, Pepsi, Fastrack, Airtel, Vodaphone, Jet-
Airways, Nokia, HP, Bajaj two Wheelers, Kingfisher, Infosys, FlyKingfisher, Capgemini,
Cleartrip, Bookmyshow, AOL, MSN, IBNLive, etc have all done a lot of Advertising through
Social Media. Many of them are active users of Twitter, giving Updates on their products,
services and offers.
Facebook users are 71% male and 29% female. The profile of users with respect to education
qualification and income level is described as follows. 36% are less than graduates, 36%
graduates, 22% post graduates and more than that 6%. Income wise, 8% more than Rs. 15lakh
-
8/7/2019 Marketing Through Social Networking Sites 2003
11/23
22
p.a, 8% earn Rs.7-15 lakhs p.a, 30% Rs.2-7 lakhs p.a and 54% below Rs.2 lacs. The marketers
are attracted to this wide variety of users and they have the opportunity to focus on their desired
target groups. Facebook places these ads on the profile pages on the left side of the screen and
many users are attracted to them. The advertisements redirect the users to their websites and thus
make an impact on the exposure. On the website, they have published a few case studies and
success stories. It helps the potential marketers to place ads at certain intervals as per their
requirements and targets. The marketers can track their advertising effectiveness on real-time
basis, which is a unique feature offered by Facebook. Komli Media is one of the partners who
handle the clients in India. It is an upcoming Media house with good potential in the Media
industry. They provide brand and advertising measurement services, and have helped many
businesses get better responses.
Twitter.com Every day, millions of people use Twitter to create, discover and share ideas with
others. Now, people are turning to Twitter as an effective way to reach out to businesses, too.
From local stores to big brands, and from brick-and-mortar to internet-based or service sector,
people are finding great value in the connections they make with businesses on Twitter. One of
Twitters key benefits is that it gives you the chance to communicate casually with customers on
their terms, creating friendly relationships along the waytough for corporations to do in most
other mediums. Twitter helps to communicate real time, measure the effectiveness by taking a
look at the followers and also creates awareness among potential customers. It also helps to get
feedback and suggestions to the company in a casual way. This helps the companies to optimize
their offerings and fulfill the needs of the users. In India this trend is getting momentum and is
seen as the potential future of real-time communication between the company and the users.
Currently, Kingfisher, Infosys, Cleartrip, Bookmyshow, AOL, MSN, IBNLive, MTV interact
widely with their consumers and followers. A subscriber base of 1.4 million is growing each day
and with the press also promoting use of twitter, and celebrities like Abhishek Bachchan,
Priyanka Chopra, Shashi Tharoor, Gul Panag, Karan Johar, Preity Zinta, and many moreconnecting with fans through it, Twitter.com is surely moving towards becoming the next big
thing in Social Media Marketing.
-
8/7/2019 Marketing Through Social Networking Sites 2003
12/23
22
e) Revenue models for the websites
On Facebook, there are options to Create ads online. Facebook Ads is an ad system for
businesses to create a presence on Facebook, spread information virally and to target advertising
to the exact audiences they want. Facebook Ads consist of Facebook Pages and Social Ads. It is
very simple and easy. The section named Design your Ad, helps in creating ads, select targets
with respect to age, gender, relationship status, location, education, workplace, interests, etc. The
Schedule has to be mentioned as Continuous display or with time intervals with start and end
dates. The minimum and maximum spend per day can be mentioned. The mode of billing has
two options: Pay per Clicks (CPC) or Pay per Impression (CPM). The payment has to be done by
Debit/Credit card. The site also offers the convenient option of paying in local currency. The
Review section gives an option to modify the ad and change it if required. Once corrected, the
Ad gets rolled out immediately. Marketplace is Facebook's self-service application for listing
items for sale, housing for rent, jobs available, and so on. Users can use Marketplace to find
things they want to buy or use, as well as list anything they are in the market for purchasing,
renting, etc.
Twitter.com doesnt monetize its services and advertising. The companies and marketers make
their login ID and operate as users. They connect with users and measure the effectiveness by the
number of followers and active users on their IDs. Thus, Twitter is free for advertisers to
advertize and be more effective in the Indian Market.
-
8/7/2019 Marketing Through Social Networking Sites 2003
13/23
22
f) Challenges in the Scenario
There are many challenges that are faced by the advertisers to market their products in India
through the Social Networking Sites. Language is the most important one. Only 20million
Indians prefer to read in English. And out of that, just 5 million are internet users. Hence the
targeted users are limited. Apart from Facebook.com and Orkut.com, very few websites provide
local language interface to the users.
The number of online shoppers is just 7.72 million in a country with 47million active internet
users. This makes it difficult for the marketers to convert more non-shoppers and window
shoppers into buyers. The majority of the online buyers buy travel related products and services.
For the non-travel related products and services, the web presence has increased but the sales
have not been impressive.
The Indian consumers have not matured with respect to online buying, hence, the scope of
buying online decreases. Though many users have bought products and services online, the net
addition in the buyer list is not increasing at a steady rate.
The number of users with broadband connections is 6.62 million 47%. The other subscribers
have speeds less than 256kbps. Thus this impacts the users in many ways. The slow speeds often
dont allow users to browse the internet for a long time, thus reducing the chances for the
marketers to attract them to check their offerings.
The digital media spending in India in the year ended 2009 stands at just Rs.700Cr out of the
total of Rs.23500Cr. It is very less as compared to Newspaper with Rs.10000Cr, TV 9000Cr and
outdoor Rs.1500Cr
-
8/7/2019 Marketing Through Social Networking Sites 2003
14/23
22
2) Future of Social networking sites
a) Introduction
Air is ubiquitous. And it is vital for a persons existence. In the future, social networking will be
like air. It would be there where ever you go, would start yearning for it when you dont get
enough of it and is important for survival.
The penetration of social networking in our everyday lives is quite remarkable. It has integrated
into one of our daily activities. A typical high user starts his day by tweeting what he intends
to do for the day and updates his followers as the day progress via his mobile phone. Later in the
night he posts the pictures of the party in Facebook he attended and tags the friends. Thats the
present, but whats the future?
Many people say that social networking sites are reaching a level of saturation. But looking at
the number of new users joining everyday and the penetration of broadband, especially in India,
it seems to be far from true. So again the question whats the future?
The other questions which need an answer are - How much more of social networking will be
there in a mans life and how will it effectively leverage the various marketing initiatives by
companies world over?
-
8/7/2019 Marketing Through Social Networking Sites 2003
15/23
22
b) SNS (Social networking sites) Integration model
-
8/7/2019 Marketing Through Social Networking Sites 2003
16/23
22
(This model was developed assuming that business houses would join hands in the future and
create synergy than compete each other and perish.)
The answers to all the questions we raised in the introduction, we believe, lies in a model which
we have developed.
The first step in this model would be a complete integration of different Social networking sites
across the cyber space and various other online applications. In todays context , it would be just
like different social networking sites - Facebook , Twitter , del.ico.us , dig , IMdb , LinkedIn et
all providing integration with in each other.. This would help the users of social networking sites
to access the features of various others by using just one interface. For example lets suppose a
person wants to post a review of a new movie which he saw. When he posts it in Facebook, only
a few in his network will be able to access it. But if there was an option to integrate Facebook
and IMdb and all his movie reviews would appear in the respective section in it, a whole lot of
people would be able to access it, and a person who reads the review from IMdb would be more
interested to do so, than his friends in his Facebook network.
A marketing implication of this would be that one company can actively communicate with its
current and potential users by using just using one of the many social networking sites. Also, by
effective integration, the companies would be able to reach out to the serious users rather than
just any other people. Narrowcasting would get a new meaning all together by this. One
scenario would make this clear. A restaurant which wants to promote its offerings will be able to
do so in just one SNS and this information would be posted in several locations in the cyber
space where people who are really interested to know about this will be able to access it. This
will help the restaurant to reach the right target audience than a group of un-interested
individuals.
The next phase of integration would be a universal log ID. Simply put, its one single log-in ID
for all the different social networking sites. This would help in reducing the clutter which is form
in a users mind remembering the different sites and passwords for every single digital identity he
possess. Different standards would be available and this would simply authenticate your digital
identity. One login id will put away with the long registration forms, confirmation e-mails and et
-
8/7/2019 Marketing Through Social Networking Sites 2003
17/23
22
al. This would revolutionize the way a Social Networking site work. A similar concept already
exists in the name of OpenID which is still testing waters. A report says that Facebook might
start using OpenID also to establish the digital identity of the user.
This would be the point where the importance of working together as a team than competing
would come to lime light. As there is no sustainable revenue model for a Social Networking site,
there is fierce competition between social networking sites to outdo each other. This in a long
run would be result into a slow, bleeding death of the sites. Instead, if they share the space, pool
in resource and develop a common interface, it would give better outcome. The resultant would
be a win-win situation where there is no actual competition but peaceful co-existence was
everyone is trying to develop a sustainable model.
Such a co existence will, obviously will be followed by the development single interface for
social networking. This interface will enable a user to navigate to any social networking site and
web application with a single log in (or maybe by a verified digital identity) and enjoy the
benefits. This may end up just like a parallel universe where a user has his/her digital identity
and a place where the person interacts to different people based of choice and interests. The
difference of such an interface from a typical virtual world would be that it is a lot more real.
Another change which will happen in the future would be the multiple channels of accessing it.
As the technology advances, there will be better ways of getting connected to the internet and
hence the social networks rather than the more traditional computers , PDAs and smart phones.
This will mark the point where social networks will start expressing itself like air. Ubiquitous
and a mode of survival!
-
8/7/2019 Marketing Through Social Networking Sites 2003
18/23
22
c) Foray of Internet giants into the social networking space.
Somewhere in the transition process explained in the SNS Integration model , the internet world
would also see mergers and acquisitions of the social networking sites by internet giants like
Google, Yahoo and Microsoft. In the present scenario, there are many venture capitalists to fund
these social networking sites. But, as the time goes, the funding would stop if no viable revenue
model is worked out. Then, where will the money come from? A situation like this would see the
entry of big companies in this space.
This will be advantages for both the parties as the social networking sites dont have any other
sources for sustaining and would give the much needed capital for expansion and research for
better revenue models. This will also give a chance for the giants to get a taste if the social
networking industry without going through the process of initial base development and thus
saves a lot of capital. Also, the bigger companies with deep pockets will be able to fund ongoing
R and D work better than the existing social networks.
The presence of a sustainable revenue model for social networking sites, alas, would decide how
long it would survive. Even if a single universal platform is developed and internet giants make
their foray into the social networking space, only a good plan to generate revenue out of this can
work in the longer run. The primary job of the companies should be to develop this plan rather
than keeping on adding new new applications to increase the customer base.
-
8/7/2019 Marketing Through Social Networking Sites 2003
19/23
22
d) Future of marketing via SNS in India
India is witnessing a huge growth in the penetration of computer as well as broadband at a fast
pace. Also, availability of smart phones, PDAs and the entry of 3-G will supplement this. This
simply means the country has a huge potential in terms of the growth of social networking sites
and hence the marketing which would happen through it. The more the users , the more the
number of potential and more the companys interest in leveraging their marketing activities
through social networking sites.
India has not seen any revolutionary marketing initiatives till now though social networking
sites. A research we did to map the internet usage among 200 users between 20 30 years
pointed out that most of the advertisements is not in sync with their interests and preferences.
This shows how ineffectively marketing has been done via social networking sites. But the in
future, this will not be the case. New dimensions of narrow casting would be explored and highly
customized and tailor made advertisements would be available.
For example , if there is a conference happening on HR practices in the IT industry , one way
of effectively communicating this would be to find HR professionals in certain identified IT
companies through the universal interface (as mentioned in the SNS Integrity model) and
presenting this to them . This will help in reaching more and more interested people rather than
randomly sending in mails in bulk. Narrowcasting of this degree will help the companies to have
-
8/7/2019 Marketing Through Social Networking Sites 2003
20/23
22
a better relationship with the customers, find new customers as well advertise new products and
services. A universal interface will also give access to a lot more customers in one shot than
painstakingly track people in different networks.
But what is the level of success of such activities? The technology used might change, but will
the basic consumer behavior differ? The research we conducted shows only 30 percentages of
the people has bought a product or a service at least once as a result of a getting motivated by
seeing an advertisements. So the focus in the future should not be not on the technology part but
how to change the behavior of an Indian netizen and motivate him to engage in a process of
buying the featured product.
Conclusion
The Indian market is emerging. The internet users are growing steadily. In the near future, the
internet users will mature and access more products and services online, thus providing the
marketers to invest more on marketing through the social networking sites. With better
broadband penetration and reduced surfing rates, Indians will surely shift to e-commerce and
online shopping.
Social networking sites are attracting more users and the advertising rates arent high. Thus, we
will witness many more companies increasing their web presence in the near future, and also
increase their budgets for internet marketing and social media marketing.
With the future of Social networking Sites being impressive and a prediction of a single ID for
integrated Website, there are possibilities that the concept of Social interactivity will be simpler,
and more users will have their ID`s online, giving marketers a wider base for their offerings.
The Websites will have better revenue models, the marketers will have more customers, and the
users will get a better access to variety of products, services. With such a situation as a
possibility, all we can see is a win-win situation for all, and a better world to live in. more
friends, more contacts, more connectivity, more products and more advertisers to market their
offerings. The Social media marketing indeed looks attractive and interesting with many new
surprising features to be launched.
-
8/7/2019 Marketing Through Social Networking Sites 2003
21/23
22
Indians will surely be a part of this growing trend and possibly be the biggest market for the
marketers throughout the world in the coming years. Marketing will be much more attractive and
fruitful through Social Media in the next few years.
References
boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and
scholarship. Journal of Computer-Mediated Communication, 13(1), article
11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
raghav soni, (2008). Facebook Audience Demographics : For US And Indian market.
Report from http://www.watblog.com/2009/07/08/facebook-audience-demographics-for-
us-and-indian-market/
Justin Smith., What Does a World With 1 Billion Facebook Users Look Like? (2009, November). Blog
from
http://www.insidefacebook.com/
IAMAI in association with IMRB (2008): Internet in India, 2008. Report from
http://iamai.in/Upload/Research/ICube%202008%20Summary%20Report%20(Modified)_31.pdf
Sinha, founder/chief editor of pluGGd.in, (2009): 8% of Internet users account for 85%
of clicks. Report from http://www.pluggd.in/internet-users-who-click-on-online-
advertisements-297/
Facebook advertising. http://www.facebook.com/advertising/?src=advf2
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.htmlhttp://www.insidefacebook.com/2009/11/10/what-does-a-world-with-1-billion-facebook-users-look-like/http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.htmlhttp://www.insidefacebook.com/2009/11/10/what-does-a-world-with-1-billion-facebook-users-look-like/ -
8/7/2019 Marketing Through Social Networking Sites 2003
22/23
22
Advertising on twitter. Written by Twitter with Sarah Milstein
http://business.twitter.com/twitter101
David Neyhart and Erin Karper. Additional material by Kristen Seas, Tony Russell, and
Kate Bouwens. (2009) Report from: http://owl.english.purdue.edu/owl/resource/560/19/
Comparing websites through vizisense: orkut vs twitter vs facebook at:
http://vizisense.com/compare/facebook.com+orkut.com+twitter.com
Taly Weiss., Handbook of Online India: New TrendsSpotting Report (2009):
http://www.trendsspotting.com/blog/?p=1488
Juxtconsult Internet India Online report 2009
http://www.juxtconsult.com/
About the authors
Nitin Sunny is a second year student, MBA marketing in Christ University Institute of
Management, Bangalore. He did his graduation in Hotel Management from IHM Mumbai.
His professional interest lies in Public Relations, Corporate Communication and Branding. He is
also an avid reader, blogger and social networking enthusiast.
Address Flat no 8, Nawab Gulshan, 4th Cross, Behind Yo-China, Kormangala 6 th Block ,
Bangalore 47
Phone: +91 9986667682
E-mail: [email protected]
Toshal S Shenai is a second year student, MBA Marketing in Christ University, Institute of
Management, Bangalore. He did his graduation in Management Studies from Lala Lajpatrai
College, Bombay, and pursued a Diploma in Human Resource Management from Welingar
http://www.trendsspotting.com/blog/?p=1488http://www.trendsspotting.com/blog/?p=1488 -
8/7/2019 Marketing Through Social Networking Sites 2003
23/23
Institute of Management. His professional interests include Research, in-depth analysis,
Advertising and Brand Building. An active internet user and a sports enthusiast, he is involved in
networking with a wide variety of people for various online activities.
Address - #75, 27th
Main, 3rd
Cross, Opp. Navya Nest, Ashwini Layout, Ejipura, Bangalore -47
Phone: +91 9008930763
Email: [email protected]