![Page 1: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/1.jpg)
![Page 2: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/2.jpg)
Sales
Marketing
Product
Technology
![Page 3: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/3.jpg)
• Go-to-Market• Branding• Product Marketing• Demand
Generation• MarCom• PR/AR• Social Media
![Page 4: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/4.jpg)
Lead Generation = Acquire
Growth Hacking = Acquire
Call to Action (CTA) = Engage
Nurture Campaigns = Move along
Marketing Automation = Automate
Demand Generation = All of the above
![Page 5: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/5.jpg)
Inbound● Google Adwords● SEO● Banner ads +
sponsored content w/landing pages
● Retargeting● CTAs on your
website● Nurture and drip
Your Demand Gen Program Should Match Your Needs + Who You Are Targeting
Outbound● Cold calling ● Content marketing● PPL● Nurture campaigns
from purchased list
![Page 6: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/6.jpg)
![Page 7: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/7.jpg)
MarketingQualifiedLead
Raw LeadSDR Screen/ SQL
OPP CLOSE WIN
1/1 – 9/30 Raw Leads Qualified Leads
2012 4,082 Not Measured
2013 48,048 6,317
SAL
![Page 8: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/8.jpg)
![Page 9: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/9.jpg)
BlogWhite Paper
Guide Infographic
Case StudyBriefing Doc
Topic
![Page 10: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/10.jpg)
● Align campaigns with personas
● Use case and pain focused messaging
● Digital + content marketing reliant
● Outbound calling to named accounts
Result: actionable lead generation with higher conversion and shorter sales cycles
![Page 11: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/11.jpg)
10/2/201311
![Page 12: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/12.jpg)
Create personas*purchase driver*influencer*purchase approver
What pain are you addressing?
What is the urgency / trigger for the purchase?
Assets needed to*engage prospect*convert prospect to known lead*through each stage of the buying cycle*post-sales - implementation, support and expansion
![Page 13: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/13.jpg)
10/11/201313
![Page 14: Marketing Sales Product Technology - Heavybit · PDF fileGrowth Hacking = Acquire Call to Action (CTA) = Engage Nurture Campaigns = Move along ... SEO Banner ads + sponsored content](https://reader031.vdocuments.site/reader031/viewer/2022030409/5a9457bb7f8b9aba4a8bdd13/html5/thumbnails/14.jpg)