Download - Marketing plan2
Marketing Success PlanALLEGI
Get lots of people super excited and pumped up to work with Allegi plan!
Marketing
LONG TERM STRATEY that involves the creation of content for the purpose of:
1.Building an audience2.Creating trust with that audience3.Monetizing that audience
Content Marketing is NOT advertising
Don’t sell-Educate
People don’t care about our Products or services.
They care about their problems-Pain Points-
•Products and their benefits1. Gain customers•Unique method of creating income1. Gain Distributors
Content that promotes Allegi’s:
• Leadership tools• How to communicate• How to establish relationships• etc
• Marketing materials• Brochures• CD/DVD• Business cards• Videos
Content that helps distributors gain customers/downline
Tools for getting downline:
• Sales pipeline• Taxes• Running business• Accounting• Company creation• Online/Offline Training
Tools to run and promote business:
• Social media• Newsletter• Blogs• Website• Promos
Content that helps distributors gain customers/downline
Content channel:• Books• Videos
Communication tools:• Tv/Radio/Print• Webinar• Infographics• Videos• Guides
Get started…
1.Where are we?
Goals..•Current assets•Current content
2. Target Audien
ce•Who is our audience•Buyer persona
3. Sales funnel•Attract•Engage•Do Something
4. Custom
ize content•Where in sales funnel?•Purpose
5. Editorial Calenda
r•What to post•Where to post it•When to post it
6. Measu
re Result
•Engagement/capture•Moving through Funnel•Conversions