Marketing Lessons from a 96 Year Old

New Father

Marketing Lessons of a 96 Year Old New Dad

Today’s message will be short and sweet, as there’s tons to do and

not much time.

Marketing Lessons of a 96 Year Old New Dad

That said, while I was reading the news this morning, a shocking

headline caught my eye.

Marketing Lessons of a 96 Year Old New Dad

It read…

Marketing Lessons of a 96 Year Old New Dad

World's Oldest New Dad is 96

Marketing Lessons of a 96 Year Old New Dad

96. That's a nine and a six. That’s not a typo.

Marketing Lessons of a 96 Year Old New Dad

Anyway, the first thing that came to mind about that was something I heard Chet Holmes talk about a

few years back.

Marketing Lessons of a 96 Year Old New Dad

He said that the human race is practically going extinct and that an average 75 year old man has a

sperm count five times higher than an average 18 year old.

Marketing Lessons of a 96 Year Old New Dad

Why? Nutrition.

Marketing Lessons of a 96 Year Old New Dad

Chet talked about how the average serving size of spinach in

1940 had 158mg of iron in it, which decreased to 27 in 1965…

Marketing Lessons of a 96 Year Old New Dad

And is now, it's less than 2mg of iron today.

Marketing Lessons of a 96 Year Old New Dad

So in order to get the same amount of iron today as you

would in 1940, you’d have to eat something crazy like 80 cans of

spinach.

Marketing Lessons of a 96 Year Old New Dad

Anyway, I ate all this stuff up. And it made me think much more

about my own nutrition.

Marketing Lessons of a 96 Year Old New Dad

And believe me, if he was selling any type of supplements or

healthy food, I'd be buying it all up.

Marketing Lessons of a 96 Year Old New Dad

And that is exactly the point he was demonstrating.

Marketing Lessons of a 96 Year Old New Dad

Education sells.

Marketing Lessons of a 96 Year Old New Dad

Using ‘wow’ facts and education in your marketing works so much better than just plain “knock-em-

over-the-head” sales tactics.

Marketing Lessons of a 96 Year Old New Dad

And it works for many reasons.

Marketing Lessons of a 96 Year Old New Dad

First off, people really dislike being sold to.

Marketing Lessons of a 96 Year Old New Dad

The average person is exposed to something like 30,000 commercial

messages a day. And business owners and decision makers, like us, get hit with commercials even

more-so.

Marketing Lessons of a 96 Year Old New Dad

So when someone comes and says they want to educate us, it knocks the pressure down a ton. It's kind

of a nice refreshing change of pace.

Marketing Lessons of a 96 Year Old New Dad

It also shows the prospect that they can benefit regardless of

whether they do business with the educator…

Marketing Lessons of a 96 Year Old New Dad

Especially when it’s an education—and not a product or service—

that’s being sold.

Marketing Lessons of a 96 Year Old New Dad

And besides, it works because no one really wants to be ignorant.

Marketing Lessons of a 96 Year Old New Dad

Deep down we all have a desire to learn and know more, especially if

that learning has to do with our businesses, or if it benefits us in

some other way.

Marketing Lessons of a 96 Year Old New Dad

There’s many more ways educational selling works and

we’ll dig deeper into the reasons at a later time.

Marketing Lessons of a 96 Year Old New Dad

What’s most important now though, is this:

Marketing Lessons of a 96 Year Old New Dad

Educational marketing works!

Marketing Lessons of a 96 Year Old New Dad

Believe me, I’m not writing these messages every day for my health.

Until Next Time…

Until next time,

Kevin Oefelein

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