Download - Marketing is recruiting
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When Worlds Collide: Applying Marketing Best Practices to Recruiting Woes
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HOUSEKEEPING
§ Grab Tab § Audio Mode § How to ask a Question
This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/
TIPS FOR USING YOUR CONTROL PANEL.
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§ Who is this? § SEO § Advocates for your jobs § Advertising § Measurement of job postings § Q&A
ON AGENDA
the
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Managing Editor
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50% Source: Jibe
#RDaily
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Start Taking Notes Now…
SEO
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250,000 Source: US Dept of Commerce
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Finding Waldo 1. Job title 2. Google Trends /
Indeed trends 3. Do a search 4. Findability
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SEO Hack: Findability
Source: FrugalRecruiter.com
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$0
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ADVOCATES
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86% Source: Jobvite
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DID ANYONE TURN INTO A CANDIDATE?
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Expectation vs Reality
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What social media channels are you using for recruiting? 1. Facebook 2. LinkedIn 3. Twitter 4. Snapchat 5. All 6. None
POLL
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Advocate Hack: Facebook
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“The difference between an audience
and a community is the way the chairs are
facing.” @StacyZapar
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$0
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ADVERTISING
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Advertising Don’ts § Targeting Everyone § Generic Messaging § Directing People To All
Jobs § Not Testing
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Advertising Must-Do § Utilize unique data for targeting § Target a minimally viable group § Pay CPC (cost per click) for large
groups § Pay CPM (cost per impression) for
smaller groups
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Case Study: LinkedIn Ads § Startup wanted a specific investor § Hyper-targeted ads to target network § 1 cent = $120,000 of business
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>$50
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MEASUREMENT
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Clicks with bit.ly
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Digital Experience Measurements
§ Bounce rate § Traffic by source § Network growth § Average session
duration § Clicks http://rdaily.co/canexpdash
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43% Source: Me
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$0
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Q&A Q&A YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
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@katrinakibben
Katrina Kibben 48 HOURS