Download - Marketing industriel xba - helmo - nov 2013
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Xavier Bartholomé – Novembre 2013
MARKETING INDUSTRIEL Démystification et retour d’expérience
(HELMO 08/11/13)
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Xavier Bartholomé – Novembre 2013
BtoC? BtoB? Industriel?
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Xavier Bartholomé – Novembre 2013
Marketing
BtoC BtoB
‘‘Standard’’ Industriel
De quoi allons-nous parler?
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Xavier Bartholomé – Novembre 2013
Caractéristique #1
Votre Entreprise Client … Utilisateur Clients de
l’utilisateur
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Xavier Bartholomé – Novembre 2013
Impact sur le Marketing?
Votre Entreprise Client … Utilisateur Clients de
l’utilisateur
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Xavier Bartholomé – Novembre 2013
Impact sur le Marketing
Outil Marketing Clients Utilisateur final Site web V V Foires V V Brochures V V Publications V V Emailing V V … V V
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Xavier Bartholomé – Novembre 2013
Caractéristique #2
CEO
Sales team
Marketing
Engineering
Service Achats
CEO
Sales team
Marketing
Engineering
Service Achats
VOUS CLIENT
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Xavier Bartholomé – Novembre 2013
Impact sur le Marketing
PERSONAE
CEO
____ ______________________________________________________ __________________ ______ ____________________________________
Salesman
____ ______________________________________________________ __________________ ______ ____________________________________
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Xavier Bartholomé – Novembre 2013
Caractéristique #3
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Xavier Bartholomé – Novembre 2013
Impact sur le Marketing
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Xavier Bartholomé – Novembre 2013
Product Database Profitability New Product Dev. Product lifecycle Market intelligence Voice of the Customer …
Corporate image Events Corporate comm’ Website Case Studies …
Brochures Datasheet Manuals PPT Whitepapers …
Market Research Networking Channel Development
Market Intelligence Voice of the Customer …
Product Management Marketing communication Product
Marketing
Business Development
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Xavier Bartholomé – Novembre 2013
CHEZ CE+T POWER?
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Xavier Bartholomé – Novembre 2013
Alternating Current
Direct Current
Transport Storage electronics
Transport Storage electronics
Power conversion
Inverter Rectifier DC / DC
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
Telecom Rai l Oi l & Gas
Power Ut i l i t ies
Datacom
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
Max 60kVA 600 x 800 x 2100mm
MBP included
Max 160kVA 600 x 800 x 2100mm
MBP optional
Max 640kVA 1800 x 800 x 2100mm
MBP optional and external
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
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Xavier Bartholomé – Novembre 2013
CE+T POWER MARKETING
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Xavier Bartholomé – Novembre 2013
Rebranding
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Xavier Bartholomé – Novembre 2013
Clarification positionnement produits
Ligne de Produit ‘Onduleurs’
Technologie => présente sur
‘UPS’
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Xavier Bartholomé – Novembre 2013
Clarification positionnement produits
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Xavier Bartholomé – Novembre 2013
Foires
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Xavier Bartholomé – Novembre 2013
Displays
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Xavier Bartholomé – Novembre 2013
Brochures
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Xavier Bartholomé – Novembre 2013
Publications
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Xavier Bartholomé – Novembre 2013
Manuels
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Xavier Bartholomé – Novembre 2013
Partner Event
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Xavier Bartholomé – Novembre 2013
Partner Program
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Xavier Bartholomé – Novembre 2013
Site Web
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Xavier Bartholomé – Novembre 2013
GlobalSpec
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Xavier Bartholomé – Novembre 2013
CRM
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Xavier Bartholomé – Novembre 2013
Réseaux Sociaux
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Xavier Bartholomé – Novembre 2013
Réseaux Sociaux
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Xavier Bartholomé – Novembre 2013
Réseaux Sociaux
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Xavier Bartholomé – Novembre 2013
CONSEILS
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Xavier Bartholomé – Novembre 2013
Rencontrez les Clients
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Xavier Bartholomé – Novembre 2013
Comprenez comment fonctionne une entreprise!
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Xavier Bartholomé – Novembre 2013
Continuez à vous former!
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Xavier Bartholomé – Novembre 2013