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‹#›Just Digital Inc. Page:
CUSTOMER ACQUISITION BLUEPRINT
MARKETING FOR TAX RESOLUTION CLIENTS IN THE NEW ECONOMY
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‹#›Just Digital Inc. Page:
HUGO FERNANDEZCEO, JUST DIGITAL INC.
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‹#›Just Digital Inc. Page:
The Real Definition Of
MARKETINGCommunicating Value
Communicating value to the people you want to serve in an effort to
lead them towards the decision of doing business with you
(for the first time or again)
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‹#›Just Digital Inc. Page:
An Exchange Of Value
The Real Definition Of
Sales
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‹#›Just Digital Inc. Page:
10 KEYS TO An EPIC Online
Presence
1. Your Strategy2. Consistent Brand (Colors, Logo, Images, Message) across all platforms.3. Website
1.Copy/ Text that embodies who you are and attracts your Perfect Client Profile
2.Clean, mobile ready, modern design3.Simple SEO so people can find you in searches
4. Your 3rd party Online Accounts/ Profiles1. Local Listing Sites (Yelp, Google MyBusiness)2. Industry Directories + Authority Sites where customers are shopping
5. Social Media Accounts6. A lead generation magnet (Free report, micro training, webinar,
download etc)7. Clean landing pages with relevant offers, 8. Marketing automation sequences to follow up with leads9. Content Marketing, Social Media & Thought Leadership (Organic
Traffic)10. Paid advertising (Google Adwords, Facebook Ads - Paid Traffic)
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‹#›Just Digital Inc. Page:
Building Your First Marketing FunnelGet More Leads - Never Forget To Follow Up
Steps 6,7,8
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‹#›Just Digital Inc. Page:
Your Perfect Client ProfileWho do you want to attract?
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‹#›Just Digital Inc. Page:
YOUR MARKET
worksheet by digitalmarketer.com
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‹#›Just Digital Inc. Page:
Why1.Never forget to follow up with prospects 2.Shorten sales cycle and decrease resistance
by building trust and adding value through education based marketing automation, and making relevant offers.
3.More leads, more customers4.Improve the quality of the prospects
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‹#›Just Digital Inc. Page:
What’s the most valuable thing your clients want? Give Them That.
“You can have everything in life you want, if you will just help other people get what they want.”-Zig Ziglar
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‹#›Just Digital Inc. Page:
LEAD MAGNET “7 Secrets The IRS Does Not Want You to Know!”
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‹#›Just Digital Inc. Page:
Why?1.Smaller ask: You’re not asking them for too much and you’re
giving them more value than the cost of their contact info2.They’re more likely to engage.3.They’re getting value vs going straight for the appointment
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‹#›Just Digital Inc. Page:
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‹#›Just Digital Inc. Page:
One Time Offer1.You now have their attention and momentum, don’t waste
the opportunity: 2.Screenshot of “thank you for signing up” vs “One Time Offer”3.Make a small offer: 4.Free Consultation, Transcript5.$20-$100 offer (We’ve done offers for as much as $197)
Average is $10-$506.You can ask for more now that you have momentum
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‹#›Just Digital Inc. Page:
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‹#›Just Digital Inc. Page:
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‹#›Just Digital Inc. Page:
Day 1: Deliver report, PS: link to appointment
Day 2: Client testimonial ask for appointment
Day 3: Don’t pay the penalties
Day 5: You Don’t Have To Live In
Fear of the IRS
Day 7:
Appointment offer expires in a few days.
Day 10 & 14: Request Appointment
The Fortune Is In the AUTOMATED Follow Up
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‹#›Just Digital Inc. Page:
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‹#›Just Digital Inc. Page:
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‹#›Just Digital Inc. Page:
10 KEYS TO An EPIC Online
Presence
1. Your Strategy2. Consistent Brand (Colors, Logo, Images, Message) across all platforms.3. Website
1.Copy/ Text that embodies who you are and attracts your Perfect Client Profile
2.Clean, mobile ready, modern design3.Simple SEO so people can find you in searches
4. Your 3rd party Online Accounts/ Profiles1. Local Listing Sites (Yelp, Google MyBusiness)2. Industry Directories + Authority Sites where customers are shopping
5. Social Media Accounts6. A lead generation magnet (Free report, micro training, webinar,
download etc)7. Clean landing pages with relevant offers, 8. Marketing automation sequences to follow up with leads9. Content Marketing, Social Media & Thought Leadership (Organic
Traffic)10. Paid advertising (Google Adwords, Facebook Ads - Paid Traffic)
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‹#›Just Digital Inc. Page:
Where To Get TrafficTraffic -> Leads -> Customers
Key #9, #10
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‹#›Just Digital Inc. Page:
• Google Organic Search (SEO)• Google Adwords (Paid Advertising)• Social Media - Organic
• LinkedIn, Facebook, Twitter• Paid Social Advertising - Facebook Ads• Authority Sites: Influencers, Bloggers, Directories Etc.• Local Listings: Yelp, Google MyBusiness, Reviews
TRAFFIC SOURCES
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‹#›Just Digital Inc. Page:
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‹#›Just Digital Inc. Page:
FACEBOOK ADVERTISINGGet More Leads - Never Forget To Follow Up
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‹#›Just Digital Inc. Page:
How you get charged• Clicks• Conversions• Impressions
Set a daily budget and make weekly improvements.
$15-30 a day, then scale up from there. ($500 - $1000/
month)
how much should i spend
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‹#›Just Digital Inc. Page:
• Laser Targeting• Market your content, lead
magnets, not selling your services. YOU MUST HAVE YOUR FOLLOW UP IN PLACE
How To Maximize YOur Budget
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‹#›Just Digital Inc. Page:
$6400 spent since May 2015
1,800 leads 200 customers
2800+ likes / 1025 Shares / 53 comments
$3.55 Cost Per Lead
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‹#›Just Digital Inc. Page:
Your Value Ladder
Diagram by Russell Brunsons DotComSecrets
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‹#›Just Digital Inc. Page:
Your Value Ladder
Diagram by Russell Brunsons DotComSecrets
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‹#›Just Digital Inc. Page:
The only 3 ways to grow your revenue
1.Get new customers: Can be the most expensive. You have to build trust, credibility and invest of lot of time, money and energy to acquire.
2.Get each customers to buy more often: Repeat business, subscriptions etc. Increase the frequency of which those customers buy
3.Get each customer to pay you more per transaction: Bigger orders, increase your prices etc
By: Jay Abraham
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‹#›Just Digital Inc. Page:
OUR SERVICES
Figuring out your outcomes, establishing a marketing strategy for the year, and designing a blueprint for
customer acquisition
STRATEGYBuilding a website, launching
new paid advertising campaigns, creating content,
and marketing automation
WEB & CONTENTPerception is reality. We help
position you as a the go to business in your field and
design an epic brand!
BRANDING & Design
Digital Marketing Solutions For The New Economy
WhaT WE CAN HELP WITH
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‹#›Just Digital Inc. Page:
CUSTOMER TESTIMONIALSSee what our past clients have said about working with Just Digital!
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‹#›Just Digital Inc. Page:
CUSTOMER TESTIMONIALSSee what our past clients have said about working with Just Digital!
After being in business for seven years, I still didn't know top from bottom when it came to my digital strategy and marketing execution.
Just one tactic that Just Digital taught me has almost tripled my monthly sales.
Hugo is the Man! He created a Landing page for my company that's funneling hundreds of leads per month.
There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. I have been using them for over 3 years now and they continue to exceed all my expectations. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend Just Digital. They will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out.
Sample NameDesigner Co.Company
Sample NameDesigner Co.Company
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‹#›Just Digital Inc. Page:
Your marketing and creative business partner.
(323) 617-0597
7083 Hollywood BlvdLos Angeles, CA 90028
justdigitalinc.com
Contact Us“They really got the ESSENCE of what sets us apart from our competition!
I MADE MONEY from my website within hours of my site going live!”
-BooksToGo Bookkeeping
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‹#›Just Digital Inc. Page:
CUSTOMER ACQUISITION BLUEPRINTMARKETING IN THE NEW ECONOMY