![Page 1: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/1.jpg)
Marketing for Christian Writers. . . promoting our words in order to spread His
![Page 2: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/2.jpg)
What is the goal of marketing?
• The right message!
• The right audience!
• The right time
![Page 3: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/3.jpg)
Ways to Market Your Writing
• Traditional media (print, TV, radio)!
• Online - web presence & social media!
• Offline - networking, speaking & events!
• Word of mouth - online & offline
![Page 4: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/4.jpg)
Why traditional media fails
• Television - Cost-prohibitive, TIVO, Cable, YouTube!
• Radio - Cost-prohibitive, Satellite radio, MP3 players!
• Print - Cost-prohibitive Blogs, websites, expensive!
• Billboards - Spray & Pray
![Page 5: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/5.jpg)
Marketing Steps to Success:1. Determine your platform!
2. Develop your marketing hub!
3. Get to know your audience!
4. Spy on your competition!
5. Create & optimize compelling content!
6. Build strong online presence !
7. Direct readers to your hub!
8. Capture & nurture leads!
9. Engage your audience (online and offline)!
10. Sell products & services
![Page 6: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/6.jpg)
Determine your platform
• Platforms make building an audience easier!
• What are your ministry goals as a writer?!
• If you’re unsure, then what are you passionate about?!
• Who do you wish to reach with your words?
![Page 7: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/7.jpg)
Building your marketing hub
• Don’t be tempted by the word FREE!
• Ensure you control your online space!
• Choose a platform that is easy to update, maintain, secure & backup!
• Make your website mobile responsive!
• Ensure you comply with federal regulations and Google’s recommendations!
• Most professional marketers & bloggers use and recommend WordPress
![Page 8: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/8.jpg)
Components of a website
• Domain - your website’s name) (purchase at registrar!
• Hosting - your website’s address!
• Platform - your website’s content (includes files, database & configuration)
![Page 9: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/9.jpg)
Reasons for using the WordPress platform
• Flexible - blog and content management system!
• Professional!
• Easy to optimize for search!
• Control!
• Easy to update, maintain, backup & secure!
• Cost-effective
![Page 10: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/10.jpg)
Get to know your audience
• Conduct thorough market research!
• Look at what they’re reading!
• Find out what they’re asking!
• Listen to what they’re saying
![Page 11: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/11.jpg)
Spy on your competition
• Where are they?!
• What are they posting?!
• What keywords are they using and ranking for?!
• Which of their desired keywords are vulnerable?!
• Who is following them?
![Page 12: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/12.jpg)
Your best marketing tool: Your Blog
• Why blog?!
• Connects with readers!
• Shows your expertise!
• Promotes your platform!
• SEO benefits!
• Increases Leads
![Page 13: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/13.jpg)
Create compelling content
• Content: It’s not about you!
• Make a list of the top 10 fears/dreads your audience wishes to avoid!
• Make a list of the top 10 dreams/desires your audience wishes to attain!
• Create content based upon those two lists!
• Create different types of content - video, audio, images, posts, infographics, etc.
![Page 14: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/14.jpg)
Optimize your content
• Conduct thorough market research & carefully analyze competition!
• Conduct thorough keyword research!
• Optimize content on page and off
![Page 15: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/15.jpg)
Build a strong online presence• Social media - optimize & brand all
of your profiles!
• Video marketing!
• Podcasting!
• Author pages, such as Amazon.com!
• Guest posting!
• Webinars!
• When posting on off-site profiles, ALWAYS do so with the intent of directing readers to your website (marketing hub).
![Page 16: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/16.jpg)
Manage your online reputation
• Claim & optimize business place pages - especially Google and Yelp!
• Complete applicable citations & always include a link to your website!
• Set up alerts with your name, business name, book names, and any other brands you own.
![Page 17: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/17.jpg)
Capture and nurture leads• What are the four most important
page types on your website?!
• Squeeze page - opt into list in exchange for a freebie !
• Follow up using a reputable email autoresponder and the Know-Like-Trust system!
• Lesson page - offer training courses!
• Webinar registration page - generate traffic to your squeeze or sales page!
• Sales page - your “money page” - where you sell a product or service
![Page 18: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/18.jpg)
Engage your audience - online & offline
• Network at conferences!
• Become a speaker/seminar trainer on your platform topic!
• Book signings & readings!
• Blog !
• Amazon author page!
• Webinars/Podcasts/Videos!
• Sponsor events & contests
![Page 19: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/19.jpg)
Sell your products & services
• Make extra money in order to fund your fiction-writing habit!
• Books!
• Training materials & online training courses!
• eBooks!
• Consulting!
• Editorial services!
• Digital services!
• Design services
![Page 20: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/20.jpg)
Develop a system to implement this list
• Find out what works best for you!
• Don’t try to do it all at once or even do it all!
• The key is consistency and persistency!
• Do at least 5 things a day - every day - to market your writing!
• If you do nothing else, blog.
![Page 21: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/21.jpg)
Feeling overwhelmed?
![Page 22: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/22.jpg)
Need a super hero to rescue you?
• Relax!!
• Help is on the way!!
• Introducing . . .
![Page 23: Marketing for Christian Writers - Overview of Marketing Strategy](https://reader034.vdocuments.site/reader034/viewer/2022052521/5416670f8d7f722f6c8b4a6b/html5/thumbnails/23.jpg)
www.MarketingForChristianWriters.com
• Free resources!• Online training courses!• Consulting services!• Digital services!• And MUCH more!
Go to the website to get your FREE instant access to the report:!
102 Ways to Market Your Stuff!