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SOCIAL MEDIA WORLD FORUM TAKEAWAYS FROM B2B PERSPECTIVE
Aarne Töllinen @aarnetollinen aarne.tollinen(a)jyu.fi 19 March 2012 / DIMAR webinar
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THE YEAR FOR ADOPTION
2012 IS
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2012 Companies finally find the real business benefits from their external and internal social apps. The role of homepage as a communications´ home base gets bigger. It won´t be replaced by any social app or platform. Integrate your channels and messages Not a year for big platform investments, but the adoption means more time resources:
According to B2B Magazine 73% of B2B companies have invested money…
… but only 53% have invested time in social media.
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USE RESOURCES
DO: - Have a voice - Tell a story
- Make a plan
THINK about: Pinterest Twitter
Google+
YouTube
Blogs
REMEMBER: Journalists
Finally forget the
PUSH
communications!
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PR PR is personal connection. PR is interaction. Social media has brought public back to PR.
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CONTENT CREATION
FOCUS ON
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WHAT EVER YOU DO…
…KEEP IT SHORT.
Asset driven content
products Human driven content
expertise
Content by you
Content by others
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BOOMING TYPES OF CONTENT
blogs
email video
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ARE YOU READING MARKETING MESSAGES THE WHOLE DAY?
YOUR CUSTOMERS AREN´T EITHER.
THEY JUST WANT TO HAVE A SNACK.
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CUSTOMER POINT OF VIEW
THINK ABOUT
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CUSTOMER ORIENTATION…
Email marketing
Customer service
Social media
Mobile
… IS LISTENING.
Easy way to reply Online & FAQ Monitor & Measure Use & Optimize
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CALL TO ACTION
WHAT EVER YOU DO
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Focus on leads The more action the better Optimize your (web)content for social
Blogs Emails Whitepapers Webinars
Twitter Youtube LinkedIn
CALL TO ACTION
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CTA Do what our sales team is expecting you to do. If you don´t have CTA elements on emails, blog posts, homepage, webinars, videos etc. – you shouldn´t waste your money on those.
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SET A GOAL
BEFORE DOING ANYTHING
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That forms the foundations to the marketing measurement
What is your business goal?
BECAUSE MEASUREMENT IS USELESS…
…WITH OUT A GOAL.
That is your marketing goal.
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REVENUE
CONVERSIONS
Measure at least
Campaign orientation is one way to ease long-term measurement.
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Next DIMAR webinar 26 April 2012:
digital leads, branding and social media
Rautaruukki, Wärtsilä, The Switch
THANK YOU. www.dimar.fi/blog
DIMAR group @ LinkedIn
@aarnetollinen