Download - Marketing, Branding Short Overview
• Manage Brand Platform (Messaging & Identity).
• Direct external Campaigns that strengthen the Brand.
• Project-manage strategic & tactical elements.
• Maximize the Brand-Refresh program.
• Leverage communications with internal targets to enhance the Brand.
B2B Brand Marketing, Lead Generation, Sales Accounts,
Corporate Identity & Messaging, Rebranding, Integrated
External Campaigns, Employee Communications
Online Banking,
now Intuit.
Green-building software
Rebranded Bank: Messaging, Identity, Internal & External Campaigns
“Before”
• Market Research: Customers, Employees & Non-Customers.
• Selling Rebranding to Senior Leadership and Board.
• Creating Messaging/Identity: Look & Feel.
• Reduce risk for bank and customers: Collaborating with IT Security Team.
• Developing & Implementing Brand Marketing: Social media, Magazine, Web, Email, PR, Lead Generation, Sales-Referral, Employee Communications, Radio, Events.
Email Ad (web & print)
Rebranded Bank’s Web
Rebranded to a Consistent 1-Company Look
1) Get updates on upcoming Rebranding.
2) Analyze existing customer/market data.
3) Forge in-depth understanding of markets served (customer & sales processes).
4) Absorb Value Proposition.
5) Review company-wide resources.
6) Develop branding-agency specs.
7) Begin executing Brand Marketing programs.