10 Statistics to support your Marketing Automation Business Case
Marketing Automation Business Case – Revenue increase!
• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)
• Top performers using marketing automation achieve 128% more revenue against their targets than the average company. (Source: Marketo)
• Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
• Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (Source: The Annuitas Group)
• Companies that excel at lead nurturing generate 50% more sales ready leads. (Source: Forrester Research)
Marketing Automation Business Case – Cost Savings
• Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research)
• Companies that excel at lead nurturing generate leads at 33% lower cost than those that don’t. (Source: Forrester Research)
• A case study of a freight transport facilitator showed a 50% cost reduction in customer acquisition. ( Source: MarketingSherpa)
• 59% of CMOs expect to increase effectiveness and efficiency of marketing by implementing automated marketing solutions. (Source: Bulldog Solutions)
• Gartner estimates a 5% reduction in marketing waste through automating fulfilment. (Source: Garnet Research)