Market opportunities of Aviator sunglasses
an outline about the history and the development of the “Pornobrille“
• invented in 1937 by Ray-Ban
• first customer (for years): US Air Force
• standard equipment in dogfights and day missions
• designed with „form follows function“
• 70s: famous with rock musicians
• 80/90s: skateboard community
Ray-Ban & The Air Force
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Further Information
Facts
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• high diameter (50 mm +)• thin metal frames• covering entire range of the eye• slightly bulged out• Polarization (since 1941)
Stars of the „Pornobrille“
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• world famous with Tom Cruise in „Top Gun“• used by porn actors in the early 70s
• „Pornobrille“
• fits with a moustache („Pornobalken“)
Market Development
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Market share
Absolute Market*
*in millions
Prospects
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• European markets currently under pressure• Chinese manufacturers enter the market• High-class brand provider (= profitable)• Asian markets develop quickly• concentrating on focus groups, such as:
• rockstars• pilots• american cops
• journalists• modern business students
RWS e.V.
Origin
Types
Promoters
Statistics
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Further Information
Running with Sunglasses e.V. Am Eichwald 627283 Verden/Aller
2006 issues:• Volkswirtschaftliche Konsequenzen des Pornobrillenhandels• Competence-based Pornobrillen Brand Management
www.rws.us.ttJust do not take everything serious that comes to your mind ;-)
Sources: Brain, Internet